CertaPet
“We’ve also seen an increase in leads and subsequent sales.”
Background
About CertaPet
CertaPet is based in League City, Texas. It connects people with licensed mental health professionals for fast, affordable online assessments.
Through those assessments, CertaPet provides emotional support animal (ESA) letters and prescriptions for mental health therapy. The screening leads to a purchase, followed by an online assessment with a state-licensed therapist.
The challenge
What CertaPet needed to solve
CertaPet was moving from an ecommerce business model to a lead generation-assisted model, and it needed Invesp’s help with that change. The goals were a higher site conversion rate and more revenue. CertaPet wanted a systematic CRO approach.
Some buyers ordered by phone, and those orders didn’t show up in the purchase data.
The solution
How Invesp approached it
CertaPet found Invesp through an online search and picked it over other options for its high ratings. The engagement started in September 2025, with Invesp running CRO end to end. Two to five people from Invesp were on the account. CertaPet and Invesp talked mostly over virtual meetings, email and messaging apps.
In one poll, 63% of respondents planned to buy and 32% weren’t sure. 42% wanted clearer pricing.
“Invesp’s project management is impeccable.”
CEO
The results
The impact
CertaPet’s conversion rate rose during the engagement, and so did leads and sales.
Invesp redesigned the first screening step with a more reassuring headline and hero image. After 27 days, that test showed a 12% lift in order confirmations, with a 93% chance to win. CertaPet sent all traffic to the new version.
A progress indicator in the screening lifted checkout page views 3.96%, with a 96% chance to win. On mobile, the lift was 8% to 9%. A new screening confirmation page beat two other versions.
The winning contact test put a call icon in the mobile navigation and added a sticky CTA, and screening starts rose 6.66%. Inbound calls rose from 305 to 348 over the next two weeks, by CertaPet’s count.
The site-wide CTA copy test was paused with no significant lift. The homepage trust test ran for 20 days without lifting purchases, and it was stopped.
“I would work with them again.”
CEO
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