Fuel Cycle
“Invesp increased number of SQL by 22%, and closed deals by 8% in the first 4 months.”
Background
About Fuel Cycle
Fuel Cycle is a market research software company based in Los Angeles. Its platform lets brands run research communities, so they can hear from their customers on a regular basis.
The challenge
What Fuel Cycle needed to solve
Fuel Cycle picked Invesp in January 2021 to redesign its website for conversion. Its marketing team wanted more qualified leads for sales.
Setareh’s team had a clear brief. The homepage needed one tight value proposition, and every line below it had to support that message. Fuel Cycle’s CEO felt the company’s story was missing from the site.
The solution
How Invesp approached it
Invesp started with the buyer. The team ran jobs-to-be-done interviews with Fuel Cycle customers and listened to recorded sales calls to hear how prospects described the problem in their own words.
Fuel Cycle’s CEO joined a storytelling session with the Invesp team, so the new pages could tell the company’s story in his words.
Invesp also looked at how the top competitors position themselves. Their sites lead with short, outcome-driven taglines, and Fuel Cycle wanted that kind of clarity.
From there, Invesp built three homepage designs. Each put a single value proposition at the top and kept the rest of the page in line with it.
The results
The impact
In the first 4 months, Fuel Cycle saw 22% more sales qualified leads and 8% more closed deals.
Want results like Fuel Cycle’s?
Get a free conversion assessment and see where your funnel is leaking revenue.
Get your free assessment