Safeguard Global
“Invesp increased number of demo bookings 31%, SQL by 14% and closed deals by 9% in the first 6 months.”
Background
About Safeguard Global
Safeguard Global is a global payroll and workforce platform. Companies use it to hire and pay staff in other countries, including through its employer of record (EOR) service.
On its website, the main goal is a demo booking.
The challenge
What Safeguard Global needed to solve
Safeguard Global’s site had to turn visitors into demo bookings. Those demos then had to turn into pipeline.
Invesp found that the hero section on the site didn’t clearly say what Safeguard Global does. First-time visitors had to work to figure it out.
The solution
How Invesp approached it
Daniel Wood found Invesp through its website and filled out the contact form in May 2023. The work started on July 24, 2023. Ayat Shukairy, Invesp’s co-founder, was the project sponsor, and Jen Robinson, Safeguard Global’s VP of Marketing, led the project on their side.
The kickoff set the process, the monthly deliverables and the status meeting schedule.
One of the bigger wins came from the homepage. Invesp wrote new USPs for the EOR service and redesigned the page around them.
“The new USPs for the EOR service and a homepage redesign generated an 83% lift on that page.”
VP of Marketing
Invesp reported on leads, past form fills. The team could see which changes moved demos and pipeline.
The results
The impact
In the first 6 months, Safeguard Global saw 31% more demo bookings, 14% more sales qualified leads and 9% more closed deals.
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