Does the process of conversion rate optimization frighten you a bit?
Does it seem complicated to the point you don’t want to go through all of it?
Well, you are not alone. Marketers fear CRO programs implementations for a variety of reasons.
The first intention behind bringing this chapter to life is to encourage you on your CRO efforts, by changing the way you perceive, plan and implement your conversion optimization program. You wouldn’t want to miss the rewards of a well-implemented CRO program.
As previous chapters led us through, the journey of conversion rate optimization starts by understanding the visitors you are attempting to convert, and ends by validating hypothesis with changes in your website as you track the customers’ response. These steps of CRO take up time, resources, and financial commitment, which is why they must be done accurately and with a great focus.
Image source: Invesp
This final chapter of our guide lays out the nine best practices to guide you on planning a successful conversion optimization program. These nine procedures suitably complement the explanations and practical applications we presented in previous chapters.
From expectations, through calculating the costs and returns, and understanding technical requirements, to the post-test analyzes, the guidelines in this chapter will ensure you a smooth journey to improving your website conversion rates.
We are confident that you are setting yourself in a positive journey to higher conversions in your business. Make sure you are following the practices below.