If visitors are not converting on your website, then obviously, there is something wrong that is stopping them.
You can go ahead and ask your design team to create new designs but the question remains: how do you know that the new designs will convert more visitors compared to the original design?
That is where AB testing comes in handy.
AB testing (sometimes referred to as split testing) is the process of testing multiple variations or designs of webpage against the original page with the goal of determining which page generates more conversions.
The original design of a page is …Take Me To Chapter 1