If visitors are not converting on your website, then obviously, there is a problem that is stopping them.
You can go ahead and ask your design team to create new designs, but the question remains: how do you know that the new designs will convert more visitors compared to the original design?
That is where AB testing comes in handy.
A/B testing (sometimes referred to as split testing) is the process of testing multiple new designs of a webpage against the original design of that page with the goal of determining which design generates more conversions.
The original design of a …Take Me To Chapter 1