New Pii Feature: Assigning Weighted Traffic to Different Variations
Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. Use the guide to conduct AB testing and figure out which of these ideas in the article works for your website visitors and which don’t. Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.
We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.
Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.
The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:
First, If you are creating a test, then on step 4 scroll down to the test variations section. You can see a column titled weight. Hover over the weight assigned to any variation and you will be able to edit it. So, in this example, let’s say I want to assign 45% of the visitors to variation 1, I Hover over the weight assigned to variation 1, click on it and type 45. Press enter and there you go. Variation 1 is now assigned 45% of the visitors, the original will receive 22% and variation 2 will receive 33%. The total sum for the weight for all variations is 100%, of course.
Second, you can also change the weighted traffic assigned to a variation for a running or an active test as well. You do this by accessing the report page for the test. You can see a column titled weight. Hover over the weight assigned to any variation and you will be able to edit it.
This is a useful feature if are starting a test but want to direct more visitors to a particular design or designs. Until next time, happy testing.
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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