Preparing Your Website for Conversion Rate Optimization
By Khalid Saleh+- Posted in Videos
Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor’s experience through the use of creative elements, promotions and messaging in a quantitative manner. In this webinar we will cover important topics such:
- AB testing vs. Conversion optimization
- What would it take to conduct a successful CRO program
- Top reasons CRO programs fail
- Examples of successful CRO programs
- Examples unsuccessful CRO programs
![The Importance of Customer Experience Management – Statistics and Trends [Infographic]](https://www.invespcro.com/blog/images/blog-images/customer-experience-management-featured-image.jpg "The Importance of Customer Experience Management – Statistics and Trends [Infographic]")
Khalid Saleh
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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