The current stats indicate that 3 out of 4 consumers now notice retargeted Ads. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting. In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends”, we will be illustrating how Ad retargeting is affecting brand retention and purchase decisions.
Infographic by- Invesp
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How Retargeted Ads Affect Purchase Decisions
|User reminded to revisit retailer’s website||8.65%|
|User responded to special offer in the Ads||7.37%|
|User ignored the Ad||46.15%|
|User put off by the Ads||37.82%|
Stats On Consumer Concern After Seeing Retargeted Ads
Some consumers show concern when Ads follow them after they visit the websites of certain retailers, while others don’t bother much.
|Neither concerned, nor unconcerned||29.41%|
46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.
The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.
Website visitors who are retargeted with display Ads are 70% more likely to convert on retailer’s website.
Main Objectives Of Retargeting
|To acquire customers||56%|
|Build brand awareness||42%|
|To acquire competitor’s customers||11%|
Retargeted customers are three times more likely to click on your Ad than people who haven’t interacted with your business before.
26% of customers will return to a site through retargeting.
56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use – up from 41% in the previous survey.
50% of marketers said their retargeting budget will increase in the next 6 months.
Main Types Of Retargeting