Category Archives:Sales & Marketing

  • A Complete Guide On How to Do Outreach Correctly

    Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs

    When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason.

    You worked hard to offer something valuable on the market. You expect to spread your service throughout the world of web. You know your product could be a leader in the niche you represent.

    However, even though you can nothing to do but stay among outsiders while your competitors hit the jackpot.

    Why does it happen?

    It happens due to the

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  • Demand Generation: When to Hide Content Behind Forms and When to Give Content Away

    Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.

    On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.

    Now:

    Whether you gate your content or not, it usually depends on:

    The quality of leads you need How widely you want your content to be shared or consumed

    In this post, we’re going to dive deep into the pros and cons

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  • Using Dynamic Product Recommendations in Order to Increase Sales

    Product recommendations engine is a vital feature in e-commerce.

    There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).

    This comprehensive piece will give you a full understanding of the world of product recommendations.

    You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.

    You will also learn some tips for best practices and

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  • The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    Importance of Multichannel Marketing - Statistics and Trends

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization Consulting Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />

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  • 5 Tips to Create an Engaging Email Marketing Campaign

    Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick of seeing so many of them.

    As a marketer, this puts you in a difficult spot. Because you know how important email marketing is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content

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  • Ad Blocking – Statistics and Trends

    Ad blocking has grown from roughly 21 million users in 2009 to 198 million active global users as of June 2015 and is estimated to cost publishers nearly $22 billion during 2015.  Check out our infographic on Ad Blocking for latest ad blocking statistics and trends.

    Infographic by- Invesp Conversion Optimization

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/ad-blocking.jpg” alt=”Ad Blocking Statistics and Trends” width=”580″></a></p><br />
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Consulting</a>

    Estimated Ad Blocking Cost (in Billions)

    Year Estimated cost ( in Billion) 2014 11.7 2015 21.8 2016 41.4

    Ad

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  • Holiday marketing on overdrive: 11 tactics every small business should leverage

    We recently worked with a partner client who is located in India. Now if you are familiar with Indian culture, you’d know that they have a lot of holidays. Like, all the time. Between Muslim and Hindu holidays, their was always some sort of #holidaymarketing that needed to take place.

    Luckily, much of the world takes breathers between major holidays. In the US, October to December are hot months for many retailers.

    Once the retailer has done their due diligence of getting enough eyeballs to their website (which generally increases for most of our clients organically during these “hot” months)

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  • The Top 10 Marketing Books of All Times

    credit http://paulsutton.co/

    If you are in the business of online marketing, you already know that regardless of how many academic courses you took in college, or how many hours you spent listening to your teachers, the most you will ever gain is some basic knowledge but will not be taking you to the cutting edge.

    Online marketing is a highly evolving field with new techniques, theories, tactics and tools emerging every day, and the only way to stay on top is to stay tuned and on standby ready to grab anything new and useful. However, a google search won’t suffice since the

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