Category Archives:Sales & Marketing

  • Value Proposition:What is It, How It Works, And Why You Should Pay Attention to It 

    According to marketing giant Hubspot, 64% of businesses have established value propositions.

    Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

    Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

    This is a huge problem, because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

    Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence.

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  • The Importance of Influencer Marketing – Statistics and Trends

    influencer marketing statistics and trends

    Did you know that Influencer marketing delivers 11X higher ROI than traditional forms of digital marketing and 94% of marketers who used influencer marketing believe the tactic to be effective. 48% of marketers in the US who have used influencer marketing plan to increase their budget for influencer-focused campaigns. Check out our infographic on Influencer marketing to know the importance of Influencer marketing and latest influencer marketing statistics and trends.

     

    Infographic by- Invesp Conversion Optimization Company

    To Publish this Image on your Blog or Website . Copy this

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  • Review of digital marketing & SEM conferences: reflecting on my experience

    When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.

    At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.

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  • A Complete Guide On How to Do Outreach Correctly

    Editor note: this is a guest post by Sergey Aliokhin @ Ahrefs

    When you as a businessman releases some service or a product, you eager to see the sales skyrocket from the start. And it is for a good reason.

    You worked hard to offer something valuable on the market. You expect to spread your service throughout the world of web. You know your product could be a leader in the niche you represent.

    However, even though you can nothing to do but stay among outsiders while your competitors hit the jackpot.

    Why does it happen?

    It happens due to the

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  • Demand Generation: When to Hide Content Behind Forms and When to Give Content Away

    Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.

    On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.

    Now:

    Whether you gate your content or not, it usually depends on:

    The quality of leads you need How widely you want your content to be shared or consumed

    In this post, we’re going to dive deep into the pros and cons

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  • Using Dynamic Product Recommendations in Order to Increase Sales

    Product recommendations engine is a vital feature in e-commerce.

    There is no way to argue against it. E-tailers widely use it (particularly top e-tailers, just go on Amazon.com), shoppers already expect to see it and the benefits are indisputable (the statistics below are cutting evidence).

    This comprehensive piece will give you a full understanding of the world of product recommendations.

    You will discover how product recommendations are generated in a personalized and dynamic manner, the types of recommendations you could use, and the locations in which you could implement them.

    You will also learn some tips for best practices and

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  • The Importance of Multichannel Marketing – Statistics and Trends [Infographic]

    Importance of Multichannel Marketing - Statistics and Trends

    More and more online business now understand the importance of multichannel marketing and the importance of being present at all the channels where customers are. Majority of customer use multiple channels to complete a purchase and Multichannel marketing provides customers more than one channel to complete a transaction.  Check out our infographic to know about the importance of multi-channel marketing and latest multichannel marketing statistics and trends.

    Infographic by- Invesp Conversion Optimization Consulting Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif”><img src=”https://www.invespcro.com/blog/images/blog-images/multichannel-marketing.gif” alt=”The importance of multichannel marketing” width=”580″></a></p><br /><br />

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  • 5 Tips to Create an Engaging Email Marketing Campaign

    Now that casual conversation has basically made the move onto platforms like Facebook and Snapchat, the primary use of email is business. But I don’t really have to tell you that. You’re probably no stranger to scores and scores of promotional emails from various sites (even ones you can’t remember subscribing to). You’re probably sick of seeing so many of them.

    As a marketer, this puts you in a difficult spot. Because you know how important email marketing is. The problem is, if your email marketing campaigns don’t stand out, you’ll just be another part of the deluge of content

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