It’s been nearly three years since I walked into the world of conversion rate optimization. 

When I transitioned from journalism to marketing, I had no plan on what to do, how long I’d stay, or how far I’d try to go. 

I stayed because of the exciting challenges and opportunities.

So many lessons have been learned. So many mistakes have been made. So many victories have been celebrated. 

You try. You fail. You learn. You grow. You move on. 

Every single week comes with its own set of challenges. Every win or loss will teach you something new and prepare …

It’s very rare for someone to read this blog for the first time and hire us on that same day.

Instead, when a reader engages our services, this is what typically happens:

Day 1 – They arrive on the blog via a referral or organic search and read a post or two. They find the posts insightful, view our About and Services pages, and sign up for our newsletter.

Day 7 – We send them our newsletter sharing some useful insights and tactics. They continue reading our posts.

Day 14 – We continue sending them insightful content via email. They continue reading our …

What’s the Customer Lifetime Value (CLV) of your eCommerce business?

Or let me rephrase, do you know what your customers are worth to your business?

I’m sure that many eCommerce marketers can’t answer this question. Not only because CLV is a neglected or often overlooked metric, but also because it can be very difficult to calculate – perhaps this is why there are too many CLV formulas out there.

Regardless of how complicated CLV is as a metric or concept, if only you knew how vital it is to sales, marketing, and ultimately your business growth, you will always keep …

It must be nice…

Having maximum control over everything that has to do with your product.

I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it. 

I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC model.

But if you ask for an honest opinion from those who have been in DTC for a long time, they will tell you that not everything that glitters is gold.

They will tell you that running a DTC eCommerce brand involves a lot of …

While the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online. 

ECommerce brands have been experiencing significant gains in the past few months. 

Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a drastic fall in revenues, and they were forced to rethink their omnichannel strategies. 

But even pre-covid, selling through distributors like Amazon or Walmart or large department stores has always been the traditional way to gain attention to your product. But with the rise of social …

Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.

But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse. 

Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely. 

The post-purchase experience in the eCommerce space is totally disjointed. 

This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out. 

Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have. 

That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.

What’s a good customer retention rate in the eCommerce space?

In an ideal world, it’s 100%.

But ours is not an ideal world, so a 100% retention rate is difficult to achieve.

We live in a world where businesses often lose touch with existing customers in pursuit of new ones.

How sad!