Category Archives:Business

  • Beware of mind games

    Coming from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects.

    But I had an issue with one of our senior developers. As he starts working on a new feature, he will review all the previous code and come up with better ways to write it. He will refactor the code and clean it up. And he will do this again and again.

    With every new feature he worked on, we ended up with a better-written

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  • My thoughts on Basecamp new head of marketing position

    I have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp.

    Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before reading the job details and what it entails, I thought to myself, if I were responsible for hiring a “head of marketing” at Basecamp, what would I ask him to do?

    This would also make for an interesting case study away from many of the

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  • The Importance of Referral Marketing – Statistics and Trends [Infographic]

    Referral Marketing Statistics and Trends

    Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?

    Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.

    Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.

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  • Creating A Growth Plan For Your Saas Startup

    There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.

    The missing component to many of these

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  • The Ultimate Goal: Conversion Optimization vs. Retention Optimization

    If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The more efficiently you can drive conversions, the more you end up saving in terms of time, money, and effort.

    Needless to say, every little tweak you make to your website to convert a visitor into a customer or a passive user into an active one,

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  • Value Proposition:What is It, How It Works, And Why You Should Pay Attention to It 

    According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

    Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

    Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

    This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

    Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence.

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  • Review of digital marketing & SEM conferences: reflecting on my experience

    When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.

    At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.

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  • The not so pretty side of entrepreneurship: 12 lessons we learned the hard way

    We did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now.

    12 years means a lot of challenges. And with every year we became more resilient overcoming issues that do many business in.

    Throughout our many years, I can say this one thing applies to every business out there: there is no single strategy that can lead you to success. But hard work,

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