Category Archives:Business

  • Invesp and e-CENS Form a Strategic Partnership

    We are thrilled to announce the launch of Sigma Digital, a powerful partnership that combines Invesp’s expertise in conversion rate optimization (CRO) with e-CENS’ mastery of data analytics. This partnership represents a significant step forward in our ability to help our clients achieve their goals quickly and efficiently.

    “We’re committed to delivering value and driving growth for our clients,” said Khalid Saleh, CEO of Invesp. “The formation of Sigma Digital represents the coming together of two great companies, each with a proven track record of success. I’m excited to see what we can accomplish together as Sigma Digital, and I

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  • How to Manage a Remote Team in a Way that Drives Business Growth

    how to manage your remote conversion rate optimisation team and still meet client goals and produce quality AB tests

    It’s been more than 20 months since our team started working remotely.

    Before the lockdowns, a few team members were already working remotely.

    Those working from the office only did so three days a week – Mondays, Wednesdays, and Fridays.

    On Tuesdays and Thursdays, everyone worked from home.

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  • How To Build Thought Leadership From Scratch For Your Business 

    An image showing a chess piece standing out from other chess pieces in color and distance. How to build thought leadership

    The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat.

    In fact, the only way to have a shot at getting in front of the right audience is by optimizing every single one of your digital footprints for SEO.

    Search Engine Optimization or SEO as it is known is the art of crafting content so that it has the best chance of being found and clicked on.

    A lot goes into SEO, but most of the strategies and methods you’ll find on the internet are moot

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  • Beware of mind games

    an image of a chess player making a move depicting how CRO experts make decisions on client projects

    Coming from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects.

    But I had an issue with one of our senior developers. As he starts working on a new feature, he will review all the previous code and come up with better ways to write it. He will refactor the code and clean it up. And he will do this again and again.

    With every new feature he worked on, we ended up with a better-written

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  • My thoughts on Basecamp new head of marketing position

    an image of a CRO expert’s decision board with a lot going on.

    I have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp.

    Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before reading the job details and what it entails, I thought to myself, if I were responsible for hiring a “head of marketing” at Basecamp, what would I ask him to do?

    This would also make for an interesting case study away from many of the

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  • The Importance of Referral Marketing – Statistics and Trends [Infographic]

    an infographic on the importance of referral marketing, statistics and trend.

    Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?

    Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.

    Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.

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  • Creating A Growth Plan For Your Saas Startup

    an image of a kid at the bottom of a set of steps depicting how growth and climbing the ranks is a process.

    There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.

    The missing component to many of these

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  • Value Proposition: What is It, How To Write One + Modern Day Examples (2023)

    Value Proposition: What is it, how it works, and why you should pay attention to it

    According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

    If done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

    Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

    This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

    Furthermore, it’s extremely challenging to distill your company’s services down into one concise

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