It’s been more than 20 months since our team started working remotely.
Before the lockdowns, a few team members were already working remotely.
Those working from the office only did so three days a week – Mondays, Wednesdays, and Fridays.
On Tuesdays and Thursdays, everyone worked from home.Read More
The internet is a vast, ever-changing landscape, and standing out amongst the literal millions of websites and content-building machines is no easy feat.
In fact, the only way to have a shot at getting in front of the right audience is by optimizing every single one of your digital footprints for SEO.
Search Engine Optimization or SEO as it is known is the art of crafting content so that it has the best chance of being found and clicked on.
A lot goes into SEO, but most of the strategies and methods you’ll find on the internet are moot …Read More
Coming from a development background, I made sure that we hire some of the best developers to work on FigPii – the platform has been the internal tool we use to conduct our CRO projects.
But I had an issue with one of our senior developers. As he starts working on a new feature, he will review all the previous code and come up with better ways to write it. He will refactor the code and clean it up. And he will do this again and again.
With every new feature he worked on, we ended up with a better-written …Read More
I have been a fan of the work from Basecamp for a long time. Started using some of their products back in 2006, read all the books they published and tried to implement some of their suggestions at Invesp.
Ayat mentioned that Jason posted recently about a new position at Basecamp – a head of marketing. So, before reading the job details and what it entails, I thought to myself, if I were responsible for hiring a “head of marketing” at Basecamp, what would I ask him to do?
This would also make for an interesting case study away from many of the …Read More
Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?
Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.
Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.Read More
There are millions of aspiring entrepreneurs with actually really good ideas. But ideas are a dime a dozen. From those ideas, only a few convert their concept into a company. And that’s just the beginning of a long struggle. As per data collected by Smallbiztrends startup failure rate is quite astonishing. Only 4% of small business startups could make it to their second year (2011 data). Investopedia also states that even though every month, over half a million new businesses spur, only 50% of those shut down within less than five years.
The missing component to many of these …Read More
According to marketing giant Hubspot, 64% of businesses have “established value propositions”.
If done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:
Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”
This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.
Furthermore, it’s extremely challenging to distill your company’s services down into one concise …Read More
When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.
At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.Read More
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- 6 Ideas to Improve Customer Experience Through Your Return Process
- Qualitative vs. Quantitative Research: Which one should you prioritize?
- Customer Testimonials: What is it, Why it Works and How to Use it
- The Best 9 Hotjar Alternatives of 2022 [In-Depth Comparison]
- Should You Choose In House or Agency For Your Marketing Efforts?
- User Research: The Process And The Value It Brings You
- What Is Click Tracking And How It Benefits You
- The Art of Creating Effective Calls to Action
- Open-ended Questions and Closed-ended Questions: What They Are and How They Affect User Research
- What is CRO Marketing and Why You Shouldn’t Ignore It
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