Before we start talking about what to do when your landing pages are underperforming, let’s start talking about the average landing page conversion rate.

Recent studies have shown that an average landing page conversion rate should fall around 2.35%. So, if your landing page conversion rate is below that number, then it is definitely underperforming.

But there are some top landing pages that convert way above 2.35%. This indicates that there’s a possibility for your landing page to do more than well.

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One of my ongoing goals every quarter is to grow the Invesp mail list by 20%.

I have been carrying this goal into every quarter since the beginning of 2021.

Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy.

We have been relying on the content we publish on this blog for a long time to get more subscribers.

It’s been working well for us – and that strategy is why we have over 30k subscribers.

Even though we already have a strategy that …

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Most cold traffic landing pages struggle to convert (and convert well).

​But it’s not because of your offer. Or the jaw-dropping design of your landing page.

​It’s because your readers don’t know yet who you are or why they should believe what you’re telling them.

​The real key to getting ice-cold readers to convert?

​It’s in creating a deep connection with them in the first few seconds they land on your page. And then holding that connection all the way through until they convert.

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Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page. As much as it might have been spoken about a lot, we seem to forget to mention one important aspect of landing page optimization. Which is optimizing based on where visitors are coming …

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For the love of landing pages, let’s turn them into high-converting machines for our websites.

Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer.

A website can increase leads in 55% by increasing the number of landing pages from 10 to 15. However, generating leads is still the top marketing challenge. The median conversion rate among different industries for lead generation pages falls between 2.6% and 6%. So, there is still room for improvement.

…

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Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product, a landing page has a direct impact on the performance of a campaign.

While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It …

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The landing page is the heart of any conversion-focused marketing campaign.

Yet, they are widely misused and poorly understood.

Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?

In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.

1. The Opt-in Bribe Landing Page

This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …

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If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.

Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.

Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.

Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.

However, before you can design a conversion-oriented landing page, …

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