Most cold traffic landing pages struggle to convert (and convert well).
But it’s not because of your offer. Or the jaw-dropping design of your landing page.
It’s because your readers don’t know yet who you are or why they should believe what you’re telling them.
The real key to getting ice-cold readers to convert?
It’s in creating a deep connection with them in the first few seconds they land on your page. And then holding that connection all the way through until they convert.Read More
Landing page optimization is not something new.
If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.
Some of these articles date back to the days before popular social networks such as Whatsapp, Twitter, and Instagram were created.
That’s really an indication of how old this topic is.
But the conversation about landing page optimization is far from being over.Read More
For the love of landing pages, let’s turn them into high-converting machines for our websites.
Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer.
A website can increase leads in 55% by increasing the number of landing pages from 10 to 15. However, generating leads is still the top marketing challenge. The median conversion rate among different industries for lead generation pages falls between 2.6% and 6%. So, there is still room for improvement.Read More
Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product, a landing page has a direct impact on the performance of a campaign.
While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It …Read More
The landing page is the heart of any conversion-focused marketing campaign.
Yet, they are widely misused and poorly understood.
Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?
In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.
1. The Opt-in Bribe Landing Page
This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …Read More
If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.
Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.
Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.
Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.
However, before you can design a conversion-oriented landing page, …Read More
Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.
1. Auto-playing carousels on your homepage
Auto-rotating banners bring in a lot of room to confusion.
If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible, …Read More
Imagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts!
OK, let’s get back to reality.
While having the perfect solution to every client’s need may be a dream, digital marketing lets you get closer to it than any other marketing media. Landing pages are your opportunity to tailor your offer to increasingly thinner, more …Read More
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