For the love of landing pages, let’s turn them into high-converting machines for our websites.
Who wouldn’t love landing pages? Helpful to visitors and great allies to companies, landing pages drive targeted traffic to your website, bringing in qualified prospects in search for the solutions you and your company offer.
A website can increase leads in 55% by increasing the number of landing pages from 10 to 15. However, generating leads is still the top marketing challenge. The median conversion rate among different industries for lead generation pages falls between 2.6% and 6%. So, there is still room for improvement.Read More
Landing pages have become a must have for all digital marketing campaigns. They are designed to compel your website visitors to convert on the campaign that drove them there, by collecting information that is vital for a business’s growth. Be it simply generating leads by asking for email addresses or asking them to sign up for a free trial of a product, a landing page has a direct impact on the performance of a campaign.
While a good landing page is bound to get you a lot of conversions, an ill-planned landing page will have the exact opposite effect. It …Read More
The landing page is the heart of any conversion-focused marketing campaign.
Yet, they are widely misused and poorly understood.
Should you use a video landing page, a two-step landing page or a click-through landing page? Would an email opt-in landing page work better, or should you go with a microsite?
In this post, I’ll share 4 types of landing pages guaranteed to convert and show you how to use them.
1. The Opt-in Bribe Landing Page
This is one of the most common-types of landing pages online: a product image, some copy, and a form. Visitors who land on this …Read More
If you’ve spent time and resources to get visitors to your site, you obviously want to turn them into leads and paying customers.
Yet, almost half of all businesses take their visitors to the site’s main home page where they get lost.
Instead, if you send your visitors to a targeted landing page, you can convert leads and customers at a much higher rate.
Landing pages are the heart of any marketing campaign. The quality of your landing pages will often impact the quality and quantity of your customers and leads.
However, before you can design a conversion-oriented landing page, …Read More
Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction.
1. Auto-playing carousels on your homepage
Auto-rotating banners bring in a lot of room to confusion.
If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible, …Read More
Imagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts!
OK, let’s get back to reality.
While having the perfect solution to every client’s need may be a dream, digital marketing lets you get closer to it than any other marketing media. Landing pages are your opportunity to tailor your offer to increasingly thinner, more …Read More
Converting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business.
While online conversions are part of the overall conversion focus of your business, they also help you expand your market reach beyond the limitations of a bricks and mortar location and let you conduct business entirely without a formal physical location.Read More
The thought of working backwards is counter-intuitive to most humans.
From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right path and get to the end.
But that “straight line” approach to completing a task only works if we understand where we want to go: our goal.
Without knowing specifically where we want to be after completing a task, we will not likely use …Read More
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