When was the last time you fundamentally worked on the copy of your best selling product page?

For an eCommerce site, the product page is the most important page, and the product description is the most important element within it.

This is where we convince and convert a new buyer.

For as long as I’ve been in the marketing trenches I’ve NEVER thought about testing a product page copy.

The reason?

How many of you treat emails as your products?

I’m guessing, a few… 

Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants. 

Your new subscribers have to see value in the first email you send them from the word go.

That’s how you get them hooked. 

Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?

One major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities.

Creating a product that customers cherish is not an easy thing to do, especially if you don’t know what drives their buying behavior.

Before you come up with a product or service, it’s really helpful to tap into the world of consumer psychology and borrow insights from there. This is important because …

Let’s start with some customer loyalty stats

65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

It’s a great thing to have your customers come back for more. 

Unfortunately, gaining their loyalty isn’t easy.

Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy.

The copy is essential to getting your point across and better persuading the online visitor. Your copywriting skills become extremely important to be a successful CRO. According to Nick Kolenda;

“Writing copy is tough. Writing persuasive copy is even tougher.”

Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.

On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.

Now:

Whether you gate your content or not, it usually depends on:

The quality of leads you need How widely you want your content to be shared or consumed

In this post, we’re going to dive deep into the pros and cons …

“The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best.

The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue.

So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description?

The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page:

a manufacturer’s description; a …

“No credit card required.”

“Never shared, never spammed.”

“Change your profile whenever”

These are some great examples of microcopy. They are short, to the point, and placed right where they will be seen by tons of users.

When done right, microcopy can persuade customers, clear doubts and reassure users of your product’s value.

In this post, I’m going to show you 8 ways you can use microcopy to boost your site’s conversion rates.

What is microcopy?

In a nutshell, microcopy is any small bit of text/copy that helps address user concerns, clarify product value, or convince customers.

This, for example, …