Did you know that millennials now make more than 54% of their purchases online? Also, did you know that millennial spending in the US is estimated to account for 30% of total retail sales by 2020? Check out our infographic “Millennial Online Shopping Habits” for latest millennial online spending habits and trends.Read More
Did you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022? Check out our infographic “The State of Local Digital Ad Spending” for latest US local ad spending statistics and trends.Read More
Did you know Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns? did you also know that the average open rate for welcome emails is a whopping 50% which makes them 86% more effective than standard newsletters? Check out our infographic to know why welcome emails are important for your marketing campaigns and the latest in welcome email effectiveness statistics and trends.Read More
Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?
Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.
Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.Read More
Did you know that 50% of all searches will be voice searches by 2020 and Voice Shopping is estimated to reach $40 Billion in U.S. by 2022. More than 30% of US internet users have used a voice assistant to look for product information or purchase products. Check out our infographic on Voice Shopping in E-Commerce to know about the growth of voice shopping and latest voice shopping statistics and trends.Read More
Did you know that sending push notifications can boost app engagement upto 88% whereas 65% of users return to an app within 30 days when push is enabled. Sending push notifications can increase app retention rates by 3-10x whereas users who opted in to push notifications are retained at nearly 2x the rate compared to users who have not opted for push notifications. Check out our infographic to know about the growing importance of mobile app push notifications, the impact of sending push notifications on app retention and engagement rate and latest statistics and trends.
Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data …Read More
The marketing automation industry is growing and has become one of the most important trend in digital marketing. According to recent studies, marketing automation on average drives upto 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. 80% of marketing automation users saw an increase in the number of leads using marketing automation software, and 77% had an increase of conversions. 91% of marketing automation users agree it is “very important” to the overall success of their online marketing activities. Check out our infographic ” The Rise of Marketing Automation” for latest marketing automation statistics and trends.Read More
- Millennial Online Shopping Habits – Statistics and Trends [Infographic]
- The State of Local Digital Ad Spending – Statistics and Trends
- Understand The Magic of ‘Habit’
- Why Welcome Emails Are Important – Statistics and Trends [Infographic]
- The Reason CRO is FLAWed
- No Low Hanging Fruits Here: Reflections on Running Conversion Projects
- Using Persuasive Web Design to Increase Conversion Rates
- Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages
- The Importance of Referral Marketing – Statistics and Trends [Infographic]
- Calculating Sample Size For An AB Test
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