Category Archives:Ecommerce

  • The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)

    Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers have the challenge of turning the quite mundane experience of online shopping into a unique experience. Of course, on the website itself, distinguishing the experience from other online retailers is challenging enough. Most of the distinction happens at purchase, receipt of the product,

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  • How to Use Google Analytics to Increase Conversions

    Reveal and fix your conversion problems with google analytics goals and funnels Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we were working with back then either did not have analytics installed on their websites, and if they did, they did not have a team to analyze the data. Fast forward to 2017, things have changed quite a bit.

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  • E-commerce Fraud And Chargebacks – Statistics And Trends

    The state of ecommerce chargeback

    Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.   Infographic by- Invesp Landing Page Optimization Company To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Conversion Rate and Landing Page Optimization Estimated average monthly value of Successful Fraud Transaction Year Estimated Value

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  • How Free Shipping Influence Online Buying Decisions

    How Free Shipping Influence Online Buying Decisions

    Did you know that 9 out of 10 consumers say free shipping is the top most incentive to shop online more and orders with free shipping average around 30% higher in value. 93% of online buyers are encouraged to buy more products if free shipping options are available whereas 58% of consumers add more items to cart to qualify for free shipping. Check out our infographic to know the importance of free shipping and how free shipping influence online buying decisions.   Infographic by- Invesp Conversion Rate Optimization Company To Publish this Image on your Blog or Website .

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  • A Guide To Writing Product Page Copy That Creates A Memorable Brand Experience

    “The more information you’re advertising, the more persuasive it will be,” David Ogilvy said it best. The state of advertising and marketing products online underwent a drastic change from the scenario of the 60s and 70s. Now companies online want to present quick information, make the sale, and increase revenue. So, can e-commerce stores nowadays benefit from “more information” to close more sales? Should they not limit themselves only to dry product description? The fast-paced, impatient world we now live in has pushed most companies to display only the most relevant information on a given page: a manufacturer’s description; a

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  • How To Increase Your Conversion Rate Using Persuasion At Every Stage In The E-commerce Conversion Funnel

    Persuasion Marketing

    The priority for an online E-commerce store is to create a frictionless experience for all its customers. But if your target is to get more conversions, a frictionless experience isn’t enough. You also need to use persuasion throughout your conversion funnel. From the moment a customer first comes in contact with your brand to the post-purchase stage, you need to weave persuasion into the customer experience. In this post, I’m going to show you how you can use persuasion at every stage in the E-commerce conversion funnel to increase your conversion rates. Pre-purchase stage This is the stage before your

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  • 6 Reasons Why Visitors Are Leaving Your E-commerce Website

    Treat your site’s visitors well by avoiding these 6 reasons your visitors are leaving your E-commerce websites. From auto-rotating banners to weak search engines, from broken links to surprise costs, find out what irritates your customers and how to address each mistake to decrease visitors’ confusion and raise customers’ satisfaction. 1. Auto-playing carousels on your homepage Auto-rotating banners bring in a lot of room to confusion. If the slides’ speed of change is set high, visitors might not have enough time to read all information before an image gets replaced. By forcing your clients to read as quickly as possible,

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  • How to Create E-commerce Emails that Actually Work

    ecommerce email marketing

    Social media, SEO, PPC – there are so many channels to channels to reach your customers, but of all these, email remains the most effective. According to HubSpot, email drives 2.53% of all e-commerce sales. Social, in contrast, amounts to just 0.22%. Email also converts much better than nearly every other channel. According to Monetate’s Q1 2015 report, email has a conversion rate of 2.18%. This is higher than search (2.04%) and social media (1.17%) traffic. This is why in a survey of marketers, 68% ranked email as ‘excellent’ or ‘good’ for ROI – far ahead of PPC (54%) or

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