When it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization.
Today, I won’t be talking about any of the above. Instead, the focus of this article is to help you know the area you should optimize first on your conversion funnel.
So, in other words, this article assumes that you already have a conversion funnel set up. If you don’t …Read More
It must be nice…
Having maximum control over everything that has to do with your product.
I mean who doesn’t want to control their branding, messaging, and of course, the profits that come with it.
I assume that this is what most eCommerce founders think before either switching from B2C or B2B to the direct-to-consumer DTC model.
But if you ask for an honest opinion from those who have been in DTC for a long time, they will tell you that not everything that glitters is gold.
They will tell you that running a DTC eCommerce brand involves a lot of …Read More
Every day we make choices. Some of them are so automatic we don’t even realize we are making them. It’s true in life. It’s true in business.
Every choice you make for your eCommerce site has an impact, the key is to choose in a way that has the most positive impact.
In over twelve years of studying and experimenting, I have time and again come to the conclusion that optimizing your product page is the number one way to boost your conversion rates.
The product page is where we ask shoppers to part with their hard-earned money in exchange …Read More
The year is 2020.
The world is crippled by a pandemic outbreak.
Brick-and-mortar stores have been forced to close, and visitors are stuck to their devices now more than ever before.
Online shopping is only growing.
This of course triggers technological advancement and growth within eCommerce. We have seen an explosion in the number of direct-to-consumer (D2C) eCommerce brands.
While this growth is good for customers, it is scary for other online businesses.
While the arrival of the pandemic has been a curse to physical stores, it’s been a blessing in disguise for businesses that sell their products online.
ECommerce brands have been experiencing significant gains in the past few months.
Companies that didn’t have an online presence and relied heavily on brick-and-mortar or department stores saw a drastic fall in revenues, and they were forced to rethink their omnichannel strategies.
But even pre-covid, selling through distributors like Amazon or Walmart or large department stores has always been the traditional way to gain attention to your product. But with the rise of social …Read More
Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.
But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse.
Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely.Read More
The post-purchase experience in the eCommerce space is totally disjointed.
This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out.
Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have.
That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.Read More
What’s a good customer retention rate in the eCommerce space?
In an ideal world, it’s 100%.
But ours is not an ideal world, so a 100% retention rate is difficult to achieve.
We live in a world where businesses often lose touch with existing customers in pursuit of new ones.
How sad!Read More
Connect with us
- Optimizing Conversion Funnels: Where Should You Start First?
- How to Build a Brand Community from Scratch
- Should you hire a CRO Agency, Or should you use CRO Tools?
- How Good is your UX? Here’s How You can Measure it
- CRO Low-Hanging Fruits That Will Give You An Immediate Win
- How To Write Landing Pages That Convert Cold Traffic
- What does it take to successfully execute a CRO Program?
- Expert Advice on Developing a Hypothesis for Marketing Experimentation
- The Secret Sauce: 6 Traits Of A Great CRO Agency
- How To Align Your Business Goals With Your Conversion Goals
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