Although eCommerce websites come in different shapes and sizes, there are very real, specific KPIs that every eCommerce website, regardless of size, should be setting and monitoring.
But one thing I can tell you is that you have to be extremely careful. Ecommerce KPIs can be both a blessing and a curse.
Over the years of helping different eCommerce businesses, we have discovered that most eCommerce marketers fail to accomplish their goals on time not because they lack skills and knowledge but because they lose sight of what to track precisely.Read More
The post-purchase experience in the eCommerce space is totally disjointed.
This is because we, as marketers, tend to focus on acquiring new customers, and we often regard the sale as an endpoint. Most of us tend to forget about the customer once they check out.
Not even a follow up is done to see what worked well, what worked poorly, and what pain points they still have.
That’s definitely a wrong way of doing marketing because there’s so much more to a repeat customer than just the money they give you in exchange for your products or services.Read More
What’s a good customer retention rate in the eCommerce space?
In an ideal world, it’s 100%.
But ours is not an ideal world, so a 100% retention rate is difficult to achieve.
We live in a world where businesses often lose touch with existing customers in pursuit of new ones.
How sad!Read More
How much do you hate seeing abandoned carts?
I don’t like them either.
But they are inevitable…just like bounce rates.
When we conducted a research study on Shopping Cart Abandonment Rate, guess what we found?
Out of 100 people who add items on a cart, only 35 make a purchase.
The rest abandon their carts. That’s a whole lot revenue down the drain.Read More
How many of you treat emails as your products?
I’m guessing, a few…
Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants.
Your new subscribers have to see value in the first email you send them from the word go.
That’s how you get them hooked.
Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?Read More
Let’s start with one simple fact: you need a post-holiday marketing strategy.
Remember that common saying? Failing to plan is planning to fail.
Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.
This is actually one of the unwritten laws governing the world of eCommerce.Read More
This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:
“Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.”
But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid.
Instead of increasing conversions and enhancing customer experience, the test showed negative results.Read More
Convincing customers to buy from you over and over again has never been an easy feat.
Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement.
Yes, I mean something like a loyalty program.
Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.Read More
Connect with us
- 6 Top eCommerce KPIs You Should Monitor For Better Conversions.
- 6 Post-Purchase Strategies that Improve Customer Experience (with Examples)
- Revenue Marketing: Strategies you can use to close small and large deals
- Customer Retention: 5 Powerful Strategies That Guarantee Growth
- Abandoned Cart Emails: Using Psychological Principles To Influence Customers’ Decisions
- The Mighty Product Page: Rethinking Product Descriptions
- Designing A Content Engine: How To Create & Distribute To Drive Results
- 8 Ideas on How to Increase Conversions on 404 Error Pages
- Using JTBD Framework to Write Welcome Emails
- The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks
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