How many of you treat emails as your products?
I’m guessing, a few…
Just like the product you sell, welcome emails have to satisfy the customer’s needs or wants.
Your new subscribers have to see value in the first email you send them from the word go.
That’s how you get them hooked.
Considering that 57.7% of marketers already send out welcome emails too, what can you do to make yours stand out from the noise?Read More
Let’s start with one simple fact: you need a post-holiday marketing strategy.
Remember that common saying? Failing to plan is planning to fail.
Yes, without a post-holiday marketing strategy, your business will either underperform or tank no matter its size.
This is actually one of the unwritten laws governing the world of eCommerce.Read More
This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:
“Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.”
But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid.
Instead of increasing conversions and enhancing customer experience, the test showed negative results.Read More
Convincing customers to buy from you over and over again has never been an easy feat.
Sometimes it becomes a bit easier when you have a predictable and repeatable strategy that is built to reward recurring engagement.
Yes, I mean something like a loyalty program.
Used right, loyalty programs can encourage repeat purchases and turn first-time buyers into brand advocates.Read More
Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place?
As a marketer, you want to increase your conversion rate.
But in order to do so, you must understand your audience better and track your conversion.
The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path, interactions between channels, and the visiting behaviors of your …Read More
I’ll come right out and say it.
You are more likely to lose customers if the digital channels you’re using are not seamlessly synced to the physical ones.
I know that sounds so obvious –but you’d be surprised to see the number of companies who are still struggling to intertwine their digital and physical channels.
In case you haven’t noticed yet, I’m talking about having an omnichannel customer service strategy. Yes, that approach that allows customers to reach your company wherever and whenever they want.Read More
Measuring Customer Service Effectiveness: eCommerce Customer Service and Support Metrics that matter
One of our main jobs as digital marketers is to always look to enhance the customer experience on every touchpoint that customers might have with our brands.
Without tracking several key performance indicators, it’s impossible for any of us to deliver a positive customer experience.
If you ask any digital marketer, they will tell you that today almost nothing goes unmeasured. In fact, today’s marketing subscribes to Lord Kelvin’s way of thinking: “If you can’t measure it, you can’t improve it.”Read More
Whether you know it or not, you’ve probably exchanged messages with a bot at some point.
In fact, we all have.
These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website.
Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences.
Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service …Read More
Connect with us
- 8 Ideas on How to Increase Conversions on 404 Error Pages
- Using JTBD Framework to Write Welcome Emails
- The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks
- 13 tips that helped us improve a landing page conversions by 25%
- The State Of Video Marketing – Statistics and Trends [Infographic]
- The State of Social Media Customer Support – Statistics and Trends [Infographic]
- Post-Holiday Marketing Strategies that increase conversions
- Infinite Scrolling on eCommerce: Is it for every website?
- How to Run Promotions Without Deep Discounts
- This is how people make decisions (with real life examples)
Latest Blog Posts