Category Archives:Ecommerce

  • A/B testing on Holidays: Is it Worth it? 

    How far out do you need to plan your holiday A/B testing strategy?

    Some online retailers take two weeks to plan. Some take a couple of months. And, others need a few weeks to prepare. 

    There seems to be no right or wrong answer to that question. 

    At some point, I used to think that it was impossible to come up with and execute a successful holiday testing program in few days. 

    That was before I witnessed our CRO team create and execute one three days before Black Friday. 

    Yes, it’s a true story! 

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  • CRO or CVO: Which One Has Better ROI?

    CRO or CVO, which is better for your eCommerce business?

    Well, it depends.

    There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth.

    But, not all eCommerce companies have a customer lifetime value or conversion problem.

    Knowing when to use each can be the difference between an eCommerce brand that soars or sinks.

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  • Social Commerce: What It Is & What it Isn’t (Examples, Trends & Stats)

    Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform.

    In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience.

    If the very platforms that facilitate such a trend recognize its importance, you can bet it’s worth considering for your ecommerce business.

    Data from eMarketer and Insider Intelligence shows that U.S. retail social commerce sales will reach $36.62 billion in 2021, accounting for 4.3% of total retail ecommerce

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  • 5 Non-obvious Product Pages Tips for Shopify Websites

    The eCommerce wave is still unfolding. 

    This year, the US eCommerce revenue is expected to reach 469.2 billion dollars. 

    And, next year it’s projected to go above 500 billion dollars. 

    Global retail eCommerce sales are more likely to reach 4.921 trillion dollars by year-end. 

    Looking at those figures, you’d be forgiven for thinking that success in the eCommerce space is guaranteed. 

    But, you’d be wrong. 

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  • 5 Benefits of Selling Direct to Consumer (DTC, D2C) 

    In the past few years, there has been a significant shift in the world of retail.

    Commerce, as we knew it 10 years ago, is different from what we are seeing today. 

    If you’re as observant as we are, you probably noticed that many brands have been changing their business models. 

    Going from the traditional retail sales model to direct to consumer (DTC or D2C). Many theories explain why this change has occurred. 

    Some experts say brands are switching to DTC because they want to maximize their profits. 

    Others say it’s the internet that has eradicated the need for middlemen. 

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  • Tips for Writing a Good Product Description for eCommerce Websites

    You’ve invested so much time and energy into your e-Commerce business, products, SEO, and website design.

    But for some reason, your conversion rate is not improving.

    Hypothetically speaking, various factors may be negatively affecting your conversion rate.

    And one of those may have to do with your copy – specifically on your product descriptions.

    Contrary to popular belief, writing product descriptions is not all about describing the product. Persuasive product descriptions go beyond mentioning features.

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  • How to Write Value Propositions for eCommerce Websites 

    I have a quick exercise for you. 

    Go on Google and search for your product(s). 

    Chances are, you will see dozens if not thousands of options that your potential customers could choose from. 

    Some of these options are substandard. Some of them are just as good as yours. And, if you are, to be honest, some might even be better than yours. 

    Now. Ask yourself these two questions: 

    Why should people buy from my e-commerce website? 

    What’s the reason they should go with us and not our competitors? 

    You probably have answers to these questions. But are those answers well

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  • Using Jobs to be done Framework to Improve e-Commerce Conversions

    Jobs-to-be-done framework. 

    If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

    We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

    Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

    We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how

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