Do you know what’s easy to do? 

Setting up and running A/B tests. 

Do you know what’s difficult to do?

Coming up with winning A/B test ideas! 

Yes. Anyone can come up with A/B testing ideas but not everyone can come up with winning A/B testing ideas.

This is why 1 out of 7 tests succeed.

Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

Some online retailers take weeks, while some take months to plan out their holiday strategy. It seems impossible to develop a conversion strategy in a few days, but we did so in 2019 when a client approached us. Seasonal events like Black Friday and Cyber Monday need to be approached thoughtfully, and you need all the customer …

How many A/B tests do you run every month?

How about every year?

Now. How many tests should you be running every year?

You probably don’t know the answer to the third question.

You’re not alone – most marketers can’t answer that with confidence.

If you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. 

One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. 

When it comes to Google Optimize, I’ve realized that marketers have a love and hate relationship with the tool. 

Some marketers enjoy using Google Optimize for their experiments. And other marketers totally hate it. 

This is a clear indication that Google Optimize has a good, bad, and ugly side – it depends on …

Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

The value that Conversion Rate Optimization (CRO) brings to the table is now indisputable. Although we still see top executives who are skeptical of its value, the CRO concept has proved its worth to the mainstream. There are different components that make up a good CRO program, and they’re listed below. CRO Tools: As with every …

Disclaimer: This section is a TL;DR of the main article, and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down, and you’ll see the introduction.

I bet you’d agree that you might lack a certain degree of direction in your testing program when you aren’t clear on your business goals. Essentially, you end up getting pulled in opposite directions — and that can cause a lot of confusion, which then leads to an optimization program that doesn’t add to the business’s growth. …