You must cover all the bases to get reliable results from your A/B tests.

A/B testing mimics scientific experiments, however, it is not a tool that will give you a 100% sure answer in 100% of tests that you run. Only few marketers are aware of the limitations of the method and know how to run it to get valid results and minimize the risk of false positives and false negatives.

That’s why Martin Goodson, now the Chief Scientist at Evolution AI, wrote a paper called “Most Winning A/B Test Results Are Illusionary.” In his paper, he explained that badly …

“Why do I need to learn about statistics in order to run an A/B testing?” You may be inclined to wonder, especially considering that the testing engine supplies you with data to make a judgement on the statistical significance of the test, correct?

As a matter of fact, you have plenty of reasons to learn statistics.

If you’re conducting A/B tests, you need to understand some basics about statistics to validate your tests and their results.

Nobody wants to spend time, money and effort on something that will turn out useless at the end. To use A/B testing efficiently and effectively, …

What to test next in your SaaS website?

Great question. Increasing the conversion rates of a SaaS (software as a service) provider is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique insights and solutions to some of the problems you uncover with the data.

To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites.

But, first, a fundamental rule of thumb for A/B testing your way to higher conversion …

“Should I run an A/B test or a Multivariate test?”

This simple yet fundamental question always pops up in planning for conversion rate optimization.

A/B testing is the default and most common procedure in CRO programs. In some cases, though, running a multivariate test can add a significant value. Other times, you have room for both tests interchangeably.

The great benefit of testing? You give your visitors a voice in the design process.

When implemented correctly, testing removes the guesswork from conversion optimization and you move to the stage where every action you take is a result of an informed …

2016 was a bold year for Invesp. It was a year of amazing successes. But, also, of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins.

While embracing failure applies to many things in life, it is  truer for anyone doing CRO.

In 2016, we ran a total of 512 A/B tests through our various projects helping top online brands increase their website conversion rates.

Most of our tests are medium to highly complex tests. Since we have been doing conversion optimization for over 11 years, we …

If you have been doing CRO for some time, you know it is not an easy task to produce consistent increases in your (or your clients’) website conversion rates.

There are months in which your A/B tests produce significant increases in conversion rates. Other months, you find not so great results. We struggled with this inconsistency 11 years ago, when we first started Invesp.

We knew that we had to solve this problem if we were looking to build our conversion optimization practice. Our first attempt to solve this problem was by introducing the Conversion Framework.

But the framework by …

When you implement changes into your marketing campaign how do you know these changes will be liked by your audience?

More importantly, how do you know the changes will convert your customers better than what you had earlier?

This is where A/B testing comes in place.

Besides increasing your conversions, A/B testing helps you look beyond your analytics and figure out what your customers really care about.

As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way

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Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

When done right, split testing can help you capture more leads, get more visitors and increase sales.

When done wrong, it can cost you time, money and your search engine rankings.

Split testing is confusing for search engine spiders. In any successful A/B test, …