How far out do you need to plan your holiday A/B testing strategy?

Some online retailers take two weeks to plan. Some take a couple of months. And, others need a few weeks to prepare. 

There seems to be no right or wrong answer to that question. 

At some point, I used to think that it was impossible to come up with and execute a successful holiday testing program in few days. 

That was before I witnessed our CRO team create and execute one three days before Black Friday. 

Yes, it’s a true story! 

How many A/B tests do you run every month?

How about every year?

Now. How many tests should you be running every year?

You probably don’t know the answer to the third question.

You’re not alone – most marketers can’t answer that with confidence.

If you are new to testing and want to explore personalization, you first have to play with easy-to-use tools before taking a deep dive into a pool of complicated tools. 

One of the most common easy-to-use testing tools is from Google and it’s known as Google Optimize. 

When it comes to Google Optimize, I’ve realized that marketers have a love and hate relationship with the tool. 

Some marketers enjoy using Google Optimize for their experiments. And other marketers totally hate it. 

This is a clear indication that Google Optimize has a good, bad, and ugly side – it depends on …

The value that Conversion Rate Optimization (CRO) brings to the table is now indisputable. Although we still come across top executives who are still skeptical of its value, the CRO concept has proved its worth to the mainstream. 

However, most organizations’ implementation of a CRO program is still not optimal, which could be why some managers are still skeptical. 

While the outcomes associated with a good CRO program are obvious, ranging from improved conversions to high retention rates, the suboptimal optimization program’s consequences are frequently overlooked. And they can hurt your business where it matters the most – ROI. 

I bet you’d agree that you might lack a certain degree of direction in your testing program when you aren’t clear on your business goals. 

Essentially, you end up getting pulled in opposite directions – and that can cause a lot of confusion, which then leads to an optimization program that doesn’t add to the business’s growth. 

That’s why it’s important to consider aligning business goals with conversion goals. 

We did a soft launch for FigPii in late January of this year. But we had a problem!

Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, heatmaps, video recording, and online polling. The platform is available as part of our consulting work. 

FigPii was internal for many years, but more and more clients were suggesting that we need to make it available to the public. 

Fast forward to 1/22/2020 – FigPii …

When we talk about Conversion Rate Optimization, it’s nearly impossible not to mention A/B testing (or split testing). Actually, many companies think that AB testing and CRO are completely synonymous. But that’s not true. A/B testing is a part of the greater umbrella that is CRO – but that’s a topic for another day.

From Saas to e-commerce to lead generation websites, many companies now understand how the targeted audience responds to certain changes on their websites, thanks to A/B testing. 

Most of the website elements you see on popular sites such as Google, eBay and Amazon were evaluated for …

How well do you know A/B testing? Admittedly, as an Optimizer or Digital Marketer, you are probably best friends or you know a lot. But one of the things I like about split testing is that even though you think you know it best, it always surprises you. 

Each A/B testing case study comes with its own set of differences and lessons.   

Having questions to ask about A/B testing isn’t just a great way to learn more about split testing, but it’s a great way to avoid making futile mistakes. To do that, though, you need to know all the …