We did a soft launch for FigPii in late January of this year. But we had a problem!

Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, heatmaps, video recording, and online polling. The platform is available as part of our consulting work. 

FigPii was internal for many years, but more and more clients were suggesting that we need to make it available to the public. 

Fast forward to 1/22/2020 – FigPii …

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Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.

The point of this long week debate came down to: process, process, process.

If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.

But for …

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Incentives are powerful.

Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert.

We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain.

Incentives come in different shapes and forms.

They could be as simple as a free shipping offer, or a special discount on limited items, to more complex, unique approaches such as scarcity and urgency. Scarcity incentives point customer to the limited number of items available, while …

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Trust is one of the most important factors that impacts conversions. However, too many visitors will overlook lack of trust, if incentives are present.

There is an art and science behind how incentives can best impact visitors, whilst saving you a lot more in the process, and maintaining the integrity and trust on your site.

For one of our clients, a poorly placed incentive as well as difficult to locate trust elements on the cart page became an obstacle to increase conversion. But by recognizing the opportunity, it eventually allowed us to achieve a 6.89% increase in conversions for a …

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For CROs, case studies are as close as you can get to “text books”. Much of conversion rate optimization depends on field testing rather than theory. Keeping an eye on what’s working for others can help you create a more conversion focused website.

Some case studies often bring up surprising results that challenge widely held beliefs about CRO. In this post, I’m going to share 9 such CRO case studies with you.

1. Removing product descriptions and buying options increases conversions by 15.3%

Conventional wisdom says that customers landing on a product page want to know more about the …

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Too many e-commerce pages try to present too much information to the visitor without thinking of the appropriate placement, visitor eye flow and the visitors’ cognitive progression.

As a result, you end up with e-commerce product pages that have all the information the visitors need;but difficult to use because the information is unorganized. Conversion optimization is about anticipating the information that the visitor needs, and presenting that information to the visitor at the right time and in the correct placement and location.

This case study demonstrates how presenting information at the right time and the right location, as well as …

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Not all pages are created equal. Each type of page in an e-commerce website has a unique impact on the store revenue.

Optimizing bottom of the funnel pages boosts profits of e-commerce sites. For example, increasing conversion rate on product pages or the checkout process produces a greater impact on your bottom line compared to increasing the conversion rate of the home page or category pages.

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The following case study was conducted to increase the conversion rate of a furniture e-commerce website by reducing customer anxiety on product pages. Reducing shoppers’ anxiety is important for successful conversion optimization. This can be done by addressing customer’s fears and questions about product quality, service quality, product description, website security, pricing and so on.

The Company

The company under study is one of USA’s largest online furniture retailers operating offline since 1913. The website has an overall conversion rate of less than 1% and an average order value of $2,200. The bottleneck for conversion seems to be the product …

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