Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

As a marketer, you want to increase your conversion rate.

But in order to do so, you must understand your audience better and track your conversion.  

The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your …

We did a soft launch for FigPii in late January of this year. But we had a problem!

Background: Our conversion optimization clients tend to be on the large side. The cost of the experimentation software for these clients is expensive. In 2013, we built FigPii, an internal platform to help clients conduct split testing, heatmaps, video recording, and online polling. The platform is available as part of our consulting work. 

FigPii was internal for many years, but more and more clients were suggesting that we need to make it available to the public. 

Fast forward to 1/22/2020 – FigPii …

One major trait that defines top-notch customer service is understanding consumer behavior –the study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services, including the consumer’s emotional, mental and behavioral responses that precede or follow these activities.

Creating a product that customers cherish is not an easy thing to do, especially if you don’t know what drives their buying behavior.

Before you come up with a product or service, it’s really helpful to tap into the world of consumer psychology and borrow insights from there. This is important because …

Whether you know it or not, you’ve probably exchanged messages with a bot at some point. 

In fact, we all have. 

These days, chatbots are almost everywhere and they have become a common feature on every eCommerce, Lead generation, and SaaS website. 

Chatbots have been heralded as the next big thing in tech, since 2016. And as such, they have headlined many international conferences. 

Depending on how you have been using them, chatbots have definitely been a smash hit in the last couple of years. This is probably the reason why 80% of businesses will be using chatbots to service …

Quick question: On your eCommerce list of daily priorities that should never be ignored, where do you rank your customer service or customer support? 

Does it come first? Or second? Or maybe it’s not even on the list of priorities?  

I know that it’s easy to think of eCommerce customer service and customer support as just another basic logistical process in your company and it might seem like a waste to invest money in your customer service and support team. 

In this day and age, we do not expect to see eCommerce shops that do not have gift cards and wish lists features on their websites.  

In fact, this has to be one of the unwritten laws governing the world of retail eCommerce.

Regardless of the size of your online shop, your customers’ shopping experience and conversions can be enhanced just by adding those two features. 

We have come across case studies where gift cards and wishlists were the difference between an eCommerce shop that has a high conversion rate and one that has low sales.  

Folks, gift cards and …

Discount pricing, done correctly, can help you gain and retain loyal customers in both good and bad times.

But when executed poorly, it can program your customers to only make a purchase when a product is on discount. And that, obviously, diminishes your brand value.

So what is the difference between a discount pricing done correctly and one that is handled incorrectly?

Ever discounted some of your products on your e-Commerce website and watched it backfire just a few hours after activating the promotion? 

Despite your best efforts, you probably have gone through this if you have been in the eCommerce marketing space for a long time. It often seems like discounts are the no-brainer way to boost sales or to attract more traffic to both online and offline stores.

But smart marketers have come to the realization that not every discount promo will pay dividends. Some will just flop. 

Why?