CRO or CVO, which is better for your eCommerce business?

Well, it depends.

There’s no doubt that both CRO and CVO vehicles generate results that have an impact on your bottom line and can drive your business growth.

But, not all eCommerce companies have a customer lifetime value or conversion problem.

Knowing when to use each can be the difference between an eCommerce brand that soars or sinks.

Working for a CRO agency that helps a ton of eCommerce brands comes with a lot of lessons.

One of the many lessons I have learned so far is:

A website’s value proposition is an element that is too expensive to ignore.

In a world where 80% of DTC eCommerce brands fail, having a good product and a killer value proposition can, at least, give you a fighting chance.

A company value proposition is a versatile tool you can use on- and off-site.

On your website, you can use it to improve customer understanding, …

 Talk to your customers.

I have seen that statement being tossed around by different marketers on social media. 

It’s probably one of the most common pieces of marketing advice today. 

Sometimes I think it’s half-baked advice because it leaves me with questions like: 

Jobs-to-be-done framework. 

If you have been reading this blog for some time, you probably know that Clayton Christensen’s jobs to be done theory is part of our conversion optimization process. 

We have written an article explaining how we use this theory in our conversion projects and how it can write welcome emails for your e-Commerce stores. 

Invesp co-founders, Khalid Saleh and Ayat Shukairy have also presented this framework on podcasts, webinars, and conferences. 

We have been using this theory on eCommerce, lead gen, and SaaS websites. This article will define the Jobs-to-be-done theory, what questions you should ask, and how …

When crafting a high-converting landing page, well, there are dozens of price principles you can take advantage of. 

One of the most effective principles is called price anchoring. 

We all have come across it at some point. Every time you see a discount with “$90 $50″, the $90 is the price anchor for the $50 sales price.

The idea behind price anchoring is that customers tend to perceive pricing relatively. A product is perceived as expensive or cheap in comparison to the initial price point. 

As you can tell, price anchoring is a principle deep-rooted in psychology.  

By way of …

Conversion rate optimization is always going to be complicated. 

It was complicated in its early days; it still is complicated today, and it will still be tricky tomorrow. 

This is why there’s no one universal process to approach it. Different CRO experts use different methods when optimizing websites. 

But no matter how you approach conversion optimization, they will always be burning questions that will make you scratch your head before you answer them. 

I compiled 9 of those tough questions and reached out to five conversion optimization experts from different parts of the world. The point here is to understand …

Web forms or checkouts are at the sharp end of most acquisition funnels. They are the last hurdle for a prospect to get past before they end up as a paying customer or a new lead.

And yet forms are too often treated as a “black box”; marketers know from their general analytics software (think Google Analytics) the volume of traffic going into their web page and how many made it through to the end.

What they often don’t understand, however, is when, where and why prospects are dropping out of their web forms. By failing to track this, …

When it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization. 

Today, I won’t be talking about any of the above. Instead, the focus of this article is to help you know the area you should optimize first on your conversion funnel. 

So, in other words, this article assumes that you already have a conversion funnel set up. If you don’t …