Category Archives:Conversion Rate Optimization

  • 10 Things To Consider When Evaluating CRO Tools For Your Shopify Store

    10 Things To Consider When Evaluating CRO Tools For Your Shopify Store

    Did you know 75% of website visitors judge a site’s credibility based on its design?

    This has led many business owners to believe that a site redesign will equal an astronomical increase in revenue.

    But how true is that? Not very accurate.

    A beautifully designed website is visually appealing (to the business execs and site visitors), but that’s not all there is to make sales on a website.

     To see consistent sales, you need the right offers, messaging and to provide your website visitors with a positive user experience.

     Now, how do you know which offer will work and which site design

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  • How To Convert Different Types of Visitors On Your Website

    As of September 12, 2022, there are currently over 1.9 billion websites worldwide, out of which 26 million are eCommerce websites. 

    Quite a staggering figure, but the truth is, if you use a website traffic checker tool, these websites get a mix of different types of visitors daily.

    Every business wants purchase-ready site traffic, but not every visitor who comes on your website will be ready to buy instantly, but all hope isn’t lost.

    Knowing that you get a mix of different audience segments does two things for you;

    It helps you identify your site visitors and guides your site

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  • Black Friday 2022: 11 Tips To Prepare Your Shopify Store

    Black Friday

    The Black Friday shopping event is one of the most anticipated shopping holidays globally.

    Started in Philadephia in the 50s, Black Friday is now a recognized shopping event worldwide where thousands of stores offer massive deals and discounts to shoppers online and in brick-and-mortar stores.

    The previous Black Friday took place on November 25th, 2021; here are some stats about that day;

    Nearly 155 million Americans shopped. Retail sales grew 14.1% over 2020 to $886.7 Billion. Of the almost 155 million Americans who shopped, 88 million made a purchase. $8.9 Billion was spent during Black Friday 2021

    If the figures from Black

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  •  What Are The Features Of A Good A/B Testing Tool?

    I just carried out a simple test.

    Using Google’s search query, I typed this question; ‘how to improve website conversion,’ and I got 370,000,000 search engine results.

    That’s a lot of content regarding how to improve a website’s conversion.

    I clicked through some of the results, and I saw sections on best practices, the latest design trends, and checklists on how to improve your website.

    Note: there’s absolutely nothing wrong with best practices or the latest design trends, but they’ll not always work, and that’s because user needs vary from website to website.

    What works is you observing how users

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  • Qualities Of A CRO Specialist

    “The Only Constant in Life Is Change.”- Heraclitus (ancient Greek philosopher)

    This quote has proved accurate and has stood the test of time.

    Everyone and everything evolves, and even as marketers, we can say this is true in the industry. 

    There’s always a new trend; It could be a buzzword, phrase or concept, or a new marketing specialty.

    As a discipline, conversion rate optimization has gathered a lot of interest from individuals.

    Everyone is now an expert, taking courses, posting wins of A/B tests online, etc.

    But is that really the case?

    At Invesp, we’ve been doing CRO for over 16 years and have

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  • A Guide On How To Properly Implement WordPress A/B Testing

    There’s no denying that every business is on the quest to make more revenue. Be it a SaaS, E-commerce, Lead Generation, or any other model.

    This is not a bad thing, but to get more revenue, there are two things involved.

    You need to get more qualified traffic or make more money from your existing traffic.

    A/B testing, also known as split testing, helps you with the latter by giving you tools that help you optimize your existing content and pages which will improve your conversion rates, and unlock more revenue opportunities from your current traffic.

    For many businesses,

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  • A Guide to Website Analysis (With Examples)

    From time to time, search engines like Google keep rolling out new updates. And customer behavior is forever changing. 

    How customers used to behave before COVID-19 is different from how they behaved during and after the pandemic.

    With all these constant changes to customer behavior and search engines, you’re setting yourself up for failure if you are not doing a website analysis now and then. 

    Conducting a website analysis is an excellent way to uncover issues that could lead to a bad user experience on your website, which will affect your conversions (sales, reach, ranking).

    In this article, I’ll do

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  • Free Delivery Marketing: The Impact Of Offering Free Shipping

    free delivery marketing

    So let me take you on a little trip down memory lane.

    Think back to the last 3 months, and picture every order you placed online. Can you perfectly recall?

    How many of those orders did the word ‘free shipping’ influence your purchase decision?

    One? Two? Three? Or is it all the time? 

    If you’re like the majority of online shoppers out there, you’re always on the lookout for bargains. The bargain can either be a discount, free shipping, or some incentive that justifies your purchase. 

    In one of our studies, 9 out of 10 online shoppers agreed that the tag

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