Category Archives:Conversion Rate Optimization

  • How to Analyze A/B Test Results

    When we talk about Conversion Rate Optimization, it’s nearly impossible not to mention A/B testing. Actually, many companies think that AB testing and CRO are completely synonymous. That’s not true because AB testing is a part of the greater umbrella that is CRO, but that’s a topic for another day.

    From Saas to e-commerce to lead generation websites, many businesses now understand how the targeted audience responds to certain changes on their websites, thanks to A/B testing. 

    Most of the website elements you see on popular sites such as Google, eBay and Amazon were evaluated for effectiveness using A/B testing.

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  • JTBD and using it on Conversion Projects

    The primary goal of every CRO Agency is to increase website conversions by ensuring that every aspect of the site is functioning properly. Weeks and months are spent conducting different conversion researches so that every element on the site persuades customers to either make a purchase, download, signup or subscribe.  

    But, having a well-functioning or a usable site doesn’t always guarantee an increase in conversions  —at best, it only increases conversions by 5%. So, besides the site usability, what is the other aspect that optimizers focus on? 

    Take a guess!

    Yes, you’re right. Optimizers also have to peek inside the

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  • How much does it cost to hire a CRO firm?

    If a decision-maker is convinced about conversion rate optimization and the potential impact it can have on their business, then the next question is how much does it cost.

    Sales staff might disagree with me, but I like to get the price discussion out of the way right away. I cannot tell you how many times I sat through sales presentations to end up walking away because the price was out of my range.

    There are two elements when it comes to price: affordability and value. If I cannot afford something, and there is no way to figure how to

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  • Road Map to Effective Personalization: When, how and what to do!

    Marketers have shifted their focus from the “one-size-fits-all” approach to being more personal. 

    Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the brands they purchase from. 

    However, the right personalization requires solid planning and execution. Do it wrong and your customers would avoid you like the plague. In 2017, US brands lost $756 B because of customer mistrust thanks to poor personalization.  

    So, In this article, I

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  • 6 Usability Pitfalls that Developers Should Avoid

    Regardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. 

    Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer users a great experience. 

    The task of the user experience team is to define and refine roadmaps on the site/product based on the users’ needs, whereas developers are there to implement and breathe life into the design. They both need each other’s contributions to make

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  • Crunching UX Data for Actionable Insights

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that

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  • Which Comes First? Content or Layout?

    The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.

    This reminds me of William Bernback‘s statement,

    There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the

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  • Compliance gaining: What is it and how it can generate higher conversions?

    We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. 

    However, we don’t do business with pixels on our screen. We do business with our audience. Real people. 

    They are just like you and me. They have their own emotions, desires, and quirks.

    If you want to increase your conversion, you have to inspire them to take the action you want them to do. 

    For that, you need to peep into their minds and get their compliance. 

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy