When it comes to conversion funnels, the internet is not short of articles that talk about building one for your website. There are also thousands of articles that explain the importance of having a conversion funnel. We also have an insightful article that explains the truth about conversion funnel optimization. 

Today, I won’t be talking about any of the above. Instead, the focus of this article is to help you know the area you should optimize first on your conversion funnel. 

So, in other words, this article assumes that you already have a conversion funnel set up. If you don’t …

Hiring a CRO agency isn’t suitable for everyone. So is using CRO tools. 

But which one is the best option: engaging a Conversion Rate Optimization agency, or buying CRO tools and doing the optimization work yourself? 

If you are reading this article, there’s a high chance that you are considering doing one of those two options. 

You might be a Founder, CEO, Chief Marketing Officer, or Marketing Director, struggling to decide whether to place your conversion optimization efforts in the hands of an external company or just take it on yourself. 

In this article, I intend to help make that …

“When should we expect to see results after starting conversion optimization? Two weeks? Three weeks?” 

That’s a question we hear all the time. 

But the problem is that it assumes that conversion optimization is a silver bullet you use on a website, and then boom…conversions skyrocket.

But that couldn’t be further from the truth. 

The value that Conversion Rate Optimization (CRO) brings to the table is now indisputable. Although we still come across top executives who are still skeptical of its value, the CRO concept has proved its worth to the mainstream. 

However, most organizations’ implementation of a CRO program is still not optimal, which could be why some managers are still skeptical. 

While the outcomes associated with a good CRO program are obvious, ranging from improved conversions to high retention rates, the suboptimal optimization program’s consequences are frequently overlooked. And they can hurt your business where it matters the most – ROI. 

Every marketing experimentation process has to have a solid hypothesis. 

That’s a must – unless you want to be roaming in the dark and heading towards a dead-end in your experimentation program.

Hypothesizing is the second phase of our SHIP optimization process here at Invesp.

It comes after we have completed the research phase. 

Online business is fiercely competitive with the billions of companies available today. Using a website that is not optimized for conversions is akin to bringing a knife to a gunfight – you won’t win. 

This is why companies should hire a competent CRO company to ensure that they get more value from their existing traffic. 

Fortunately, choosing a CRO agency to help increase your conversions might be a simple decision for many businesses. I mean…there are countless options available. 

I bet you’d agree that you might lack a certain degree of direction in your testing program when you aren’t clear on your business goals. 

Essentially, you end up getting pulled in opposite directions – and that can cause a lot of confusion, which then leads to an optimization program that doesn’t add to the business’s growth. 

That’s why it’s important to consider aligning business goals with conversion goals. 

Landing page optimization is not something new. 

If you do a quick google search, you will see 1000s of results that show articles that discuss how to optimize your landing page.

Some of these articles date back to the days before popular social networks such as Whatsapp, Twitter, and Instagram were created. 

That’s really an indication of how old this topic is. 

But the conversation about landing page optimization is far from being over.