As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site.
We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.
The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that …Read More
The 1960s were known for many things, but to copywriters and advertisers, it was the golden age. The Mad Men era was popularized in the hit series Mad Men which focused on the madison square garden advertising agencies that changed creative and copy forever.
This reminds me of William Bernback‘s statement,
There are a lot of great technicians in advertising. And unfortunately, they talk about the best game. They know all the rules…They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the …Read More
We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing.
However, we don’t do business with pixels on our screen. We do business with our audience. Real people.
They are just like you and me. They have their own emotions, desires, and quirks.
If you want to increase your conversion, you have to inspire them to take the action you want them to do.
For that, you need to peep into their minds and get their compliance.Read More
“We always test to see what visitors like”
Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.
In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed.Read More
Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.
Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and marketers deliver a superb user experience.Read More
One of the questions you should deal with in CRO is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.Read More
Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.Read More
Image Source: freepik
We’ve all heard this quote somewhere, sometime in life – Motivation is what gets you started. Habit is what keeps you going. Some of us also have it pinned to our office desks. If you try and pay a little more attention to detail, you’ll be able to figure out that motivation and habit are very closely linked in the process of ‘achievement’. Motivation is the propeller to habit formation. That motivation is for a ‘variable reward’, a concept that Nir Eyal has beautifully nailed in this book titled ‘Hooked’. That’s conscious habit.
But to …Read More
- Crunching UX Data for Actionable Insights
- Which Comes First? Content or Layout?
- 6 Uncomfortable Thoughts On AB Testing
- Influencer Marketing Fraud – Statistics and Trends [Infographic]
- Compliance gaining: What is it and how it can generate higher conversions?
- 15 Different AB Tests That Can Boost Your Lead Generation Conversions
- Polls —are they annoying pop-ups or can they derive value?
- US Online Grocery Shopping – Statistics and Trends [Infographic]
- Tasks for a Usability test: Everything you need to know
- Writing open-ended and closed-ended questions for user research
Latest Blog Posts