We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. 

However, we don’t do business with pixels on our screen. We do business with our audience. Real people. 

They are just like you and me. They have their own emotions, desires, and quirks.

If you want to increase your conversion, you have to inspire them to take the action you want them to do. 

For that, you need to peep into their minds and get their compliance. 

…

“We always test to see what visitors like”

Of course, there may be other tactical ways to come up with compelling lead generation strategies, but most of the digital marketers rely on AB testing and they have actually developed a “we should test this and test that” mentality.  

In times like these, your site has to remain relevant and keep on generating leads. So, if you need some AB test ideas, this article could be just what you needed. 

Gone are the days when designers, marketers and product developers solely depended on recruiting end-users to get relevant insights into their thought process and experience on a certain website.

Conducting usability studies and watching users navigate through the site had its own pros and it yielded an enormous value that ultimately helped UX designers and marketers deliver a superb user experience. 

One of the questions you should deal with in CRO is the impact a particular page (the homepage for example) or class of pages (product or category pages) on the overall website conversion rate. The answer to that question determines the impact of optimizing that page on your bottom line.

Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.

Image Source: freepik

We’ve all heard this quote somewhere, sometime in life – Motivation is what gets you started. Habit is what keeps you going. Some of us also have it pinned to our office desks. If you try and pay a little more attention to detail, you’ll be able to figure out that motivation and habit are very closely linked in the process of ‘achievement’. Motivation is the propeller to habit formation. That motivation is for a ‘variable reward’, a concept that Nir Eyal has beautifully nailed in this book titled ‘Hooked’. That’s conscious habit.

But to …