There are few key performance indicators that everyone focuses on for an e-commerce store: conversion rates, average order value and the number of monthly visitors. These metrics translate into money in the bank (or lack thereof).

Each of these KPIs is influenced by a variety of other metrics that causes them to go up or down.

It is important to state that abandonment rates are incredibly site specific. Establishing market standards for them is difficult. Each site, with its customer base and specific audience, will require its unique evaluation and solutions.

Bayesian versus Frequentist Statisticians: the war is real

Imagine that you wake up in the one morning and you don’t remember anything from your previous life. You’ve erased all memories from your previous days.

Pretty intense and terrifying, huh?

Well, that’s how Bayesian statisticians describe frequentist colleagues because frequentist statisticians do not use any prior knowledge. Everything you learn about the world is through the lens of events that are happening at the moment and currently.

Michael Hochster explains;

“The essential difference between Bayesian and Frequentist statisticians is in how probability is used.”

If you are a marketer, optimizing for conversions is probably etched in bold in your job description. After all, getting users to complete the desired action on your website – be it clicking on a PPC ad, filling up a form, subscribing to the blog, or making a purchase – is the primary objective. The more efficiently you can drive conversions, the more you end up saving in terms of time, money, and effort.

Needless to say, every little tweak you make to your website to convert a visitor into a customer or a passive user into an active one, …

Did you know that 40% of people say they have purchased a product online as a result of seeing it being used by an influencer on social media? 72% of customers trust a business more after it is recommended by an influencer whereas 49% of consumers rely on product recommendations shared by influencers for their purchases.

Check out our infographic to know about the growing importance of social media influencers and how social media influencers impact online buying decisions.

According to marketing giant Hubspot, 64% of businesses have “established value propositions”.

Done correctly, a value proposition can give your business a huge advantage over your competitors. But, here’s the problem:

Very few businesses have an effective value proposition. As a matter of fact, recent studies confirm: “only 2.2% of companies have useful value propositions.”

This is a huge problem because an ineffective value proposition can make your ideal customers turn to your competitors simply because they don’t immediately understand that you offer what they need.

Furthermore, it’s extremely challenging to distill your company’s services down into one concise sentence. …

More than (51%) half of retailers offer same-day delivery and 65% plan to offer it within two years. 49% of shoppers say that same-day delivery makes them more likely to shop online. Check out our infographic on the importance of Same Day delivery and latest same-day delivery statistics and trends.

If only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel.

If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition.

For over a decade we have worked hard to figure out ways to simplify this. CRO is never that easy. But identifying problems and figuring out why can be easier than one thinks.

You already know usability is one of the most important conversion-driving factors on a website. That’s why you’re here. And while there are many strategies out there that can help businesses evaluate their site’s learnability and usability, it can be hard to do accurately without the help of real users from your audience.

Cognitive walkthroughs are one proven method to overcome this obstacle and limit bias in your website assessment.