Category Archives:UX

  • The illusion of Completeness: How to break this fatal UX design mistake

    Why are users not scrolling on this site

    This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. 

    If it were 1996 – in the early years of the dotcom industry – this wasn’t going to be a concern since users were not expected to scroll. The design of the early websites was centered on the “above the fold” concept and pagination in browsing tasks was the norm. Clicking was interpreted as interaction (and it still is)

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  • 6 Usability Pitfalls that Developers Should Avoid

    Regardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. 

    Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer users a great experience. 

    The task of the user experience team is to define and refine roadmaps on the site/product based on the users’ needs, whereas developers are there to implement and breathe life into the design. They both need each other’s contributions to make

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  • Crunching UX Data for Actionable Insights

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that

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  • Polls —are they annoying pop-ups or can they derive value?

    Over the past few years, the use of websites pop-ups (ads and polls) has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site. 

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  • Tasks for a Usability test: Everything you need to know 

    When it comes to qualitative research techniques used in Conversion Rate Optimization, there are quite a few that give a good amount of insights on user reactions and feedback. One such method is usability testing.

    However, as Ayat stated in her article titled 9 Tips to Conducting Accurate Qualitative Research, qualitative research is only as good as the process and goals behind it.”

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  • Writing open-ended and closed-ended questions for user research

    So you have decided to conduct a usability test for your product —so as to understand your product from the users’ perspective. You then realize that you have to come up with relevant questions to ask participants.

    That sounds like a piece of cake,” some may presume. 

    Writing effective usability questions seems deceptively easy, but the harsh reality is it’s not as simple as you may think it is. There are quite a number of mistakes to avoid. 

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  • Writing effective qualitative research notes

    With all the hype around video and voice recordings, it’s easy to think that note-taking is no longer necessary. Let’s face it, this is 2019 and digital devices have since remodeled the way we gather information in any research. But, some of us still swear by pen and paper —and this comes with its own set of advantages and disadvantages. 

    Whether we are conducting a focus group, or we are carrying out in-depth customer interviews. Or, maybe we are conducting a usability test to eliminate the risk of creating a wrong website. Whatever the case, taking notes is,

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  • Stop confusing usability with conversion

    Most of the conversion optimization work that I see nowadays is an over-architected usability fix deployed as AB tests.

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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