Category Archives:UX

  • 8 Ideas on How to Increase Conversions on 404 Error Pages

    You click on a link, but instead of landing on the site page you want, a 404 error page pops up, indicating that the requested page does not exist.

    We all have been there before…and it can be so annoying sometimes. 

    As someone who takes a stroll on the web every day, I run out of fingers when I try to count the number of times I found myself on a website’s 404 error page. 

    In fact, I recently visited over 30 websites to see how they designed their 404 error pages. 

    Although some brands seemed to have figured out

    Read More
  • The Paradox of Human Behavior in Web Design: Novel vs. Routine Tasks

    One of the unwritten laws governing UX’s world is that designers have to borrow insights from the established field of psychology during their creative process. 

    An understanding of the principles of human 

    behavior,  aspirations,  and motivations 

    are instrumental in making users perform the actions they are expected to. 

    When we talk about simplicity for novel vs. routine tasks, we’re actually referring to the paradox of human behavior in web design. 

    Users are accustomed to specific routines – behaviors on a website that they don’t need to think twice about. The novel task, on the other hand, requires a deeper consideration

    Read More
  • Infinite Scrolling on eCommerce: Is it for every website?

    This was the hypothesis used by the Etsy team when they were building an infinite scrolling feature on their website:

    Changing the pagination to ‘infinite scroll’ on the search results page, will increase items viewed and eventually purchases, as this is easier for the user.

    But after running the A/B test, the results surprised the team to the extent that they thought there was a bug or something. After doing some quality assurance, they were horrified to realize that the results were valid. 

    Instead of increasing conversions and enhancing customer experience, the test showed negative results.

    Read More
  • This is how people make decisions (with real life examples)

    There is no such thing as an impulse purchase. 

    Just because something is “inexpensive” doesn’t mean it’s an impulse decision. 

    Just because someone tends to purchase suddenly doesn’t mean they are making those decisions impulsively. 

    They’ve gone through a purchase journey – may be faster than others, but they have. 

    This customer thought that his purchase decision was on impulse – digging deeper, he was ready to make this decision more than anyone else. 

    After speaking to hundreds of customers, I’ve become well versed in understanding how to root out the causality that led to a purchase. It’s

    Read More
  • The illusion of Completeness: How to break this fatal UX design mistake

    Why are users not scrolling on this site

    This is the question that springs into the mind of most digital marketers, UX researchers, and designers when they analyze heatmaps and realize that users only focused on the “above the fold” content. 

    If it were 1996 – in the early years of the dotcom industry – this wasn’t going to be a concern since users were not expected to scroll. The design of the early websites was centered on the “above the fold” concept and pagination in browsing tasks was the norm. Clicking was interpreted as interaction (and it still is)

    Read More
  • 6 Website Usability Mistakes that Every Developer Should Avoid

    Regardless of the type of website you are working on, it goes without saying that the process of web development requires a team effort between developers, conversion experts, and UX designers. 

    Designers and developers are both analytical and creative problem solvers, and for years, their collaboration has proven that it can move mountains and offer users a great experience. 

    The task of the user experience team is to define and refine roadmaps on the site/product based on the users’ needs, whereas developers are there to implement and breathe life into the design. They both need each other’s contributions to make

    Read More
  • A Guide To UX Data Analysis For Actionable Insights

    As Optimizers, we are obsessed with the idea of giving visitors a great user experience. Even when we open a random website, we have this tendency of looking for anything that can impede users from having a great experience on that site. 

    We conduct research, take months gathering data using different CRO techniques and we spend weeks categorizing, classifying and organizing the data into valuable insights.

    The data we gather can either be quantitative or qualitative, but regardless of the type, it’s important that we analyze it so that we know how to communicate the findings in a way that

    Read More
  • A Guide To Creating Effective Website Polls That Increase Conversions

    Over the past few years, the use of websites polls and surveys has become excessive and disruptive yielding valuable feedback. The reality is, many people are annoyed by them. However, there aren’t many ways to capture real-time responses while the customer is shopping or subscribing, or just browsing a site.

    Read More
    Facebook
    Twitter
    Instagram
    LinkedIn
    YT
  • img

    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy