Customer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results.
What are customer journey maps, and why are they such a big deal?
In short, customer journey maps are a visual representation of a customer’s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.
Sounds great, right?
Unfortunately, customer journey maps are not easy to design and often fail to meet their objective.Read More
Personas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact:
Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit.
But, many marketers have tried them and given up, so it begs the question:
Are personas as useful as we think?
The most serious limitation of the personas method is that it is difficult or impossible to verify if they’re accurate.
What’s more?Read More
If only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel.
If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition.
For over a decade we have worked hard to figure out ways to simplify this. CRO is never that easy. But identifying problems and figuring out why can be easier than one thinks.Read More
You already know usability is one of the most important conversion-driving factors on a website. That’s why you’re here. And while there are many strategies out there that can help businesses evaluate their site’s learnability and usability, it can be hard to do accurately without the help of real users from your audience.
Cognitive walkthroughs are one proven method to overcome this obstacle and limit bias in your website assessment.Read More
When it comes to understanding your customer’s experience, there’s really no easy way. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things:
Identifying the goal and purpose behind it, Knowing how to actually apply and use it.
If you go with customer journey maps, we highly recommend you keep the two criteria in mind.Read More
The French proverb ‘le client est roi’ sums up the key to success for all marketing initiatives. “The customer is king,” marketers know it all too well. They are fully aware that their success and failure depends on how much their customers are satisfied. As a matter of fact, most companies are aware of the fact that knowing your customers intimately is the only way to please them. But it’s complicated to “really” know customers. Trying to extract that data in a meaningful way is not so apparent.
The struggle is real.
But why do companies struggle so much to …Read More
We were hiring for a UX/UI senior position at Invesp. Of the 20 resumes we liked, we were only to make 10 phone interviews. Of the 10 interviews, only one made it to a face to face.
The interviewee came in talking about all the great design and apps he had created. But then we started drilling further asking about some specific usability guidelines this individual follows and he started to stumble. Then we asked; how do you measure the usability of a product you created?
Complete silence.Read More
Editor note: This is a guest post by McKenzie Gregory who is a content writer on the marketing team at Emma.
Consider these two scenarios:
Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way.
Scenario #2: You’re grabbing a cup of coffee on the way to work. The barista smiles and greets you by name – in fact, he started making your regular order as soon as you walked in. You pay for it (adding a nice tip, of course), get …Read More
- Value Proposition:What is It, How It Works, And Why You Should Pay Attention to It
- Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?
- The Importance of Same Day Delivery – Statistics and Trends
- A Case Against Personas
- The Importance of Influencer Marketing – Statistics and Trends
- How PURE Can Boost Your Website Conversion Rates To A Whole New Level
- How A Cognitive Walkthrough Can Improve Website Usability and Conversions
- Navigational Stress Tests: How to Increase Conversions With Three Simple Questions?
- Six Steps to Creating The Complete Customer Journey Maps
- Personas Strategy : What you Need to Know and How to Copy it
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