Category Archives:UX

  • Using Persuasive Web Design to Increase Conversion Rates

    There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail. The reason is simple – they don’t take design functionality and design aesthetics seriously. The Co-Founder and CMO of Imaginovation, Michael Georgiou says:

    “Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design.”

    Everyone knows how important making a first impression is. This is

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  • Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages

    Image Source: Nick Veasey

    Sometimes, CRO gets you in a rut and you simply need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to come up with some great resources for you. These will be a series of very exciting articles reviewing various pages on the sites and drawing inspiration and information for you.

    The

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  • Trust or Bust – How to Improve Website First Impression

    One of the most important factors to think about for your website is how to enhance Trust and Confidence in the initial seconds a visitor lands on your site. You can be certain that if a visitor mistrusts your site or your brand, they will be gone.

    But nowadays, it’s less common that you find a site that is so extremely untrustworthy that upon first glance a visitor will leave (they do exist, but they’re less common than they used to be).

    According to Katie Sherwin:

    “The 5-second test is a simple usability technique to help designers gauge the audience’s

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  • 9 Tips to Conducting Accurate Qualitative Research

    Customers don’t think like we do. And similarly, what we may think looks or sounds right for our company and website, or what may be a primary motivator of visitors, could (and is most likely) completely off.

    Elizabeth Wellington explains;

    “Customers give information that reveals their attitudes (how they think they should behave) rather than behaviors (how they actually make decisions)”

    But conversions and the path that leads to those conversions is highly driven by the customer. The image of a funnel is what comes to mind when many think of conversions, however, because the customer is irrational and highly distracted,

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  • The Ultimate Guide to Persuasive Online Copywriting

    Everyone is about increasing their conversion rates and revenue. But to succeed during increasingly competitive times, there are many factors you should consider. Conversion optimization is a discipline that encompasses usability, copywriting, statistics, testing, and research. CRO is successful when the target market’s needs, wants, and desires are successfully accounted for through design and copy.

    The copy is essential to getting your point across and better persuading the online visitor. Your copywriting skills become extremely important to be a successful CRO. According to Nick Kolenda;

    “Writing copy is tough. Writing persuasive copy is even tougher.”

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  • Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?

    Customer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results.

    What are customer journey maps, and why are they such a big deal?

    In short, customer journey maps are a visual representation of a customer’s relationship with an organization. They are supposed to allow marketers to understand customer needs and address them effectively.

    Sounds great, right?

    Unfortunately, customer journey maps are not easy to design and often fail to meet their objective.

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  • A Case Against Personas

    Personas, proposed by Alan Cooper, a noted pioneer software developer in the late 1990s, is a method that has gained increasing attention over the years. In fact:

    Personas have now become the new standard and a fundamental part of a UX designer and conversion optimizer’ toolkit.

    But, many marketers have tried them and given up, so it begs the question:

    Are personas as useful as we think?

    The most serious limitation of the personas method is that it is difficult or impossible to verify if they’re accurate.

    What’s more?

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  • How PURE Can Boost Your Website Conversion Rates To A Whole New Level

    If only CRO was so easy: find the exact point at which the user loses interest in a page. Figure out why. Fix it. Eat a bagel.

    If you’re reading this, it’s likely that you’re familiar with the obstacles that prevent this dream from fruition.

    For over a decade we have worked hard to figure out ways to simplify this. CRO is never that easy. But identifying problems and figuring out why can be easier than one thinks.

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