The current stats indicate that 3 out of 4 consumers now notice Ad retargeting. Needless to say, businesses are quickly revising their opinion of Ad retargeting, with one in five marketers now having a dedicated budget for retargeting.
In the following infographic, “Ad Retargeting in Numbers – Statistics and Trends,” we will be illustrating how ad retargeting affects brand retention and purchase decisions.
Infographic by- Invesp
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How Retargeted Ads Affect Purchase Decisions
| Affect | %age |
| The user was reminded to revisit the retailer’s website | 8.65% |
| The user responded to a special offer in the Ads | 7.37% |
| The user ignored the Ad | 46.15% |
| Users put off by the Ads | 37.82% |
Stats On Consumer Concern After Seeing Retargeted Ads
Some consumers show concern when ads follow them after they visit the websites of certain retailers, while others don’t bother them much.
| Concern level | %age |
| Very concerned | 18.87% |
| Somewhat concerned | 34.80% |
| Neither concerned nor unconcerned | 29.41% |
| Somewhat unconcerned | 6.86% |
| Very unconcerned | 10.05% |
46% of search engine marketing professionals believe retargeting is the most underused online marketing technology.
The average click-through rate for display Ads is 0.07 percent, while the average click-through for retargeted Ads is about 0.7 percent.
Website visitors who are retargeted with display Ads are 70% more likely to convert on the retailer’s website.
Main Objectives Of Retargeting
| Objective | %age |
| To acquire customers | 56% |
| Build brand awareness | 42% |
| To acquire competitor’s customers | 11% |
Retargeted customers are three times more likely to click on your Ad than people who haven’t interacted with your business before.
26% of customers will return to a site through retargeting.
56% of respondents to a survey listed FBX as one of the types of retargeting tactics that they use – up from 41% in the previous survey.
50% of marketers said their retargeting budget will increase in the next 6 months.
Main Types Of Retargeting
| Retargeting type | Total | Agency | Brand |
| Site | 87.9% | 87.4% | 89.0% |
| Search | 64.9% | 68.8% | 54.9% |
| 26.1% | 22.5% | 35.2% | |
| Creative | 29.8% | 32.9% | 22% |
| Other | 3.1% | 3.0% | 3.3% |
