Category Archives:A/B Testing

  • 30 A/B Tests to Boost Your SaaS Conversion Rates

    an image of a desktop screen with A and B on both sides and different test symbols to improve the website’s conversion rate

    How to increase SAAS converstion rate and what to test next in your SaaS website?

    Great question. Increasing the conversion rates of a SaaS (software as a service) website is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique insights and solutions to some of the problems you uncover with the data.

    To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites.

    But, first, a fundamental rule of thumb

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  • A/B Testing Vs Multivariate Testing: When To Use Multivariate Testing Or A/B Split Testing

    “Should I run an A/B test or a Multivariate test?”

    This simple yet fundamental question always pops up in planning for conversion rate optimization. In this post, you will know about the advantages and disadvantages of A/B Testing and Multivariate testing and when should you use A/B testing or Multivariate testing.

    A/B testing is the default and most common procedure in CRO programs. In some cases, though, running a multivariate test can add a significant value. Other times, you have room for both tests interchangeably.

    The great benefit of testing? You give your visitors a voice in the design process.

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  • 12 Lessons from Running 512 A/B Tests in One Year

    an image of a desktop screen with A and B on both sides with graphs showing successfully run A/B test results.

    2016 was a bold year for Invesp. It was a year of amazing successes. But, also, of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins.

    While embracing failure applies to many things in life, it is  truer for anyone doing CRO.

    In 2016, we ran a total of 512 A/B tests through our various projects helping top online brands increase their website conversion rates.

    Most of our tests are medium to highly complex tests. Since we have been doing conversion optimization for over 11 years, we

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  • Conversion Rate Optimization Process: 12-Steps for Consistent Increases in Conversion Rates

    a blog graphic on how to consistently produce significant, repeatable and sustainable increases in conversion rate.

    Disclaimer: This section is a TL;DR of the main article and it’s for you if you’re not interested in reading the whole article. On the other hand, if you want to read the full blog, just scroll down and you’ll see the introduction.

    If you have been doing CRO for some time, you know it is not an easy task to produce consistent increases in your (or your clients’) website conversion rates.

     

    There are months in which your A/B tests produce significant increases in conversion rates. In other months, you find not-so-great results. 

     

    To build our conversion optimization

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  • 5 Tips to Run A/B Tests The Right Way

    a blog image with a section boldly called A/B test and the other section showing an A/B test setup.

    When you implement changes into your marketing campaign how do you know these changes will be liked by your audience?

    More importantly, how do you know the changes will convert your customers better than what you had earlier?

    This is where A/B testing comes in place.

    Besides increasing your conversions, A/B testing helps you look beyond your analytics and figure out what your customers really care about.

    As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way

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  • How to Split Test Without Harming Your Site’s SEO

    a blog image with a section boldly called A/B test and the other section showing an A/B test setup.

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    When done right, split testing can help you capture more leads, get more visitors and increase sales.

    When done wrong, it can cost you time, money and your search engine rankings.

    Split testing is confusing for search engine spiders. In any successful A/B test,

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  • 16 mistakes that will kill your A/B testing (and what you can do about them)

    AB testing mistakes

    The scene has changed a lot since we first started doing conversion optimization back in 2006.

    At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites.

    However, the majority of companies continue to primarily invest in visitor-driving activities and set lower budgets for converting visitors into customers.

    Invesp’s 2017 state of the conversion rate optimization survey showed that majority of companies are allocating less than 8% of their digital marketing

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  • Multivariate and A/B Testing Best Practices

    Conducting a multivariate test is exciting.

    By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation.

    Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates.

    Here are ten best practices you must follow when conducting a multivariate test.

    A/B testing best practices during the planning stage 1.  Set expectations correctly

    Wrong expectations lead to disappointment and lost investment.

    Many marketers start split testing because they read or watched a case

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