Category Archives:A/B Testing

  • Conversion Rate Optimization Process: 12-Steps for Consistent Increases in Conversion Rates

    Conversion Optimization System

    If you have been doing CRO for some time, you know it is not an easy task to produce consistent increases in your (or your clients’) website conversion rates.

    There are months in which your A/B tests produce significant increases in conversion rates. Other months, you find not so great results. We struggled with this inconsistency 11 years ago, when we first started Invesp.

    We knew that we had to solve this problem if we were looking to build our conversion optimization practice. Our first attempt to solve this problem was by introducing the Conversion Framework.

    But the framework by

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  • 5 Tips to Run A/B Tests The Right Way

    When you implement changes into your marketing campaign how do you know these changes will be liked by your audience?

    More importantly, how do you know the changes will convert your customers better than what you had earlier?

    This is where A/B testing comes in place.

    Besides increasing your conversions, A/B testing helps you look beyond your analytics and figure out what your customers really care about.

    As powerful as it may be, A/B testing is also hard to understand for most businesses. So in this article, I’ll share some tips to help you do A/B testing the right way

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  • How to Split Test Without Harming Your Site’s SEO

    Editor Note: We highly recommend that you implement the different ideas in this blog post through AB testing. By doing that, you will figure out which of these ideas works for your website visitors and which don’t.  Download Invesp’s “The Essentials of Multivariate & AB Testing” now to start your testing program on the right foot.

    When done right, split testing can help you capture more leads, get more visitors and increase sales.

    When done wrong, it can cost you time, money and your search engine rankings.

    Split testing is confusing for search engine spiders. In any successful A/B test,

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  • 16 mistakes that will kill your A/B testing (and what you can do about them)

    AB testing mistakes

    The scene has changed a lot since we first started doing conversion optimization back in 2006.

    At that time, many marketers and C-suite executive were not convinced that there is a lot they can do about their website conversion rate. Things are much different nowadays with many companies attempting to deploy AB tests on their websites.

    However, the majority of companies continue to primarily invest in visitor-driving activities and set lower budgets for converting visitors into customers.

    Invesp’s 2017 state of the conversion rate optimization survey showed that majority of companies are allocating less than 8% of their digital marketing

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  • Multivariate and A/B Testing Best Practices

    Conducting a multivariate test is exciting.

    By using the right tool, you can quickly develop different designs for your webpage, split visitors between these designs and observe the conversion rates for each variation.

    Done incorrectly, AB testing can result in a waste of money, misuse of staff-hours, and, even worse, a decrease in your conversion rates.

    Here are ten best practices you must follow when conducting a multivariate test.

    A/B testing best practices during the planning stage 1.  Set expectations correctly

    Wrong expectations lead to disappointment and lost investment.

    Many marketers start split testing because they read or watched a case

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  • What Elements Should You Include in an A/B Test?

    As you start the process of multivariate or AB testing, one of the critical questions you will face is: What elements of the page should change and test?

    This article will suggest many elements that you should consider when creating a test. However, before you jump into selecting elements and creating variations for them, ask yourself: Why are you picking a particular item to test?

    The process of selecting elements to test on a page is where real conversion optimization happens.

    If you are looking for a long-term strategy, something that will produce a meaningful impact on your bottom line, then

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  • The Process of Creating a Successful A/B Test

    You need people who can design proper test scenarios, analyze results accurately, and create meaningful follow-up experiments.

    Poorly designed experiments might not provide concrete insights into why visitors behave a particular way on your website. You need criteria to determine, for example, which elements on a page you should test, which external and internal factors could affect the results, and in which ways to create the designs for new phases of your testing program.

    As much as testing is essential to any conversion optimization project, it should only be conducted after the completion of equally essential stages of optimization work

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  • Comparing Multivariate & AB Testing Tools

    It is time now to select an AB or multivariate testing platform to start running your tests. There are over thirty different tools available in the marketplace for you to choose from. So, you might ask:

    What is the right split testing tool for my website? Will I affect the success of my conversion optimization program by choosing one particular tool?

    The market is full of testing tools that range from simple free tools to sophisticated enterprise split testing software. This article will walk you through the pros and cons of different split testing tools available.

    We will also suggest

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