Category Archives:A/B Testing

  • The Difference Between A/B Testing and Multivariate Testing

    Both A/B testing and multivariate testing share the same concept: splitting visitors between several designs of your website or webpage to determine which of these designs generates more conversions.

    So, which of these two methods is best suited to help you increase your website conversion rate?

    AB Testing

    AB Testing (or Split testing) allows you to test one or more variations for each page on your website against each other.

    Let’s take few examples:

    On an e-commerce website, you can create a new design of your product page to test whether the product image should be placed on the left or

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  • What is A/B testing (split testing)?

    If visitors are not converting on your website, then obviously, there is a problem that is stopping them.

    You can go ahead and ask your design team to create new designs, but the question remains: how do you know that the new designs will convert more visitors compared to the original design?

    That is where AB testing comes in handy.

    A/B testing (sometimes referred to as split testing) is the process of testing multiple new designs of a webpage against the original design of that page with the goal of determining which design generates more conversions.

    The original design of a

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  • 12 Multivariate & A/B Testing Tips for Beginners

    Even if you’ve never done the digital marketing version, you very likely do some AB testing already. Can’t choose the right color for you kitchen walls? You bring home two swatches from the paint store to see which one looks best. Can’t get your children away from computer games? You try reasoning, then bribery, and go with the one that keeps them offline the longest.

    Multivariate & A/B testing are use the same concept. You test two versions (the first version, or control version, is “A” and the comparative version is “B” = AB testing) of a marketing element, whether

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