It’s often the single, tenuous bridge between your landing pages and all the potential customers searching online for products and services like yours.
How it’s written affects your ranking in paid search results and cost per clicks.
Even if they think it’s really important, PPC ad copy is far more important than most people realize. Seemingly minor differences in the copy can be the tipping point between a very successful campaign and wasting your PPC budget.
Basic Benefits of Good Ad Copy
(While you can run paid ads on a number of different platforms, including major search engines and many …Read More
A member of my Authority Blogger forum asked how to increase the perceived value of her ebooks, and why people did not want to buy.
“people will never want to pay for it. This ebook I wrote does not feel like it is worth $39.90 to me or $19.90 or whatever. How could I make it worth that?”
Creating copy that attracts interest and generates sales actually has many misconceptions, wrong thinking that could be killing your conversions …Read More
The debate on whether to use long copy as opposed to short copy has been ongoing for a few years now, and still there isn’t a concrete answer. There will be no right answer ever because it ultimately depends on your product, target market and the role of each page of your site. There isn’t a “one size fits all” rule about anything within the realm of conversion optimization, and that definitely applies to long copy as well. The more important question to consider is how do I decide, based on my target market and product, when to use long …Read More
One of the terrors of written words is that once words are published, you can’t hide. Published words can haunt you FOREVER.
Even if you pull your copy, someone will have read your words and doubtlessly have made decisions in relation to what he or she read. This person may have decided that your website, had interesting information, continued to read and perhaps, recommended your product or service to a friend. However, the reader may have come to the conclusion that you are a complete idiot and that your website is doomed to a long lasting lack of readership, …Read More
We live in a world that offers a tremendous amount of information. The online world is even more intense, as readers often have the attention span of a gnat. The first, and sometimes only, chance that you have to catch a reader on your first screen is through your headline. A headline’s job is to literally make a reader stop…and then read more.
1. Pleasing or Painful Headlines
A headline should include a benefit that will appeal to your readers, whether that benefit is a positive or a negative. Positive headlines might be geared around:
Saving Profiting Gaining Winning …Read More
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