Category Archives:Conversion Rate Optimization

  • 7 Guidelines for Ecommerce Usability

    By Stephen Da Cambra

    Despite their importance for the success of your ecommerce sites, usability and user experience (UX) suffer identity crises. Each one is often confused for the other.

    There’s no denying the two are related, but not paying attention to their differences can be disastrous for your conversion rates.

    The International Organization for Standardization (ISO) defines the two as follows:

    Usability: the effectiveness, efficiency and satisfaction with which specified users achieve specified goals in particular environments. User Experience: a person’s perceptions and responses that result from the use or anticipated use of a product, system or service.

    A Case of Good Usability …

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  • 10 Principles of Successful Landing Pages

    By Stephen Da Cambra

    Landing Page [lan-ding peyj] noun – 1. In online marketing a landing page, sometimes known as a “lead capture page” or a “lander”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. (Wikipedia)

    By definition, landing pages are any page a visitor lands on, from the homepage of a website, to a page created for a specific purpose, after they click on a link to the landing page.

    But , in the art and science of their development, landing pages are where the rubber hits the road …

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  • 4 Quick Conversion Rate Boosts to Take the Sting Out of Holiday Price Competition

    By Stephen Da Cambra

    While many of the early holiday sales figures for 2013 have been mixed, there’s one thing that seems consistent. Price competition is stronger than usual.

    Early results show shoppers are spending less per purchase this year (3.9% less according to Bloomberg) and at least some of that is blamed on deep discounts.

    So What Are You Going to Do About It?

    The obvious answer is that you may need get into more price competition than you bargained for.

    But you can offset some of the costs of added price competition with higher conversion rates.

    The problem is that it’s a …

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  • The Importance Of Mobile Website Optimization [Infographic]

    By Khalid Saleh

    How important is mobile website optimization? Consider how much time and money people are spending on mobile devices these days. The numbers agree as well– 10% of the world’s total internet traffic is mobile-driven. In 2012 alone, $6.7 billion worth of goods were bought via mobile devices, just in the US. Mobile device sale is expected to touch $31 billion by this year end. Read our infographic, “The importance of mobile website optimization” for a deep look at mobile traffic, mobile sales and the growing importance of mobile optimized websites.

    Infographic by- Invesp

    To Publish this Image on your …

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  • 3 Steps to Start Boosting Your Conversion Rates with Online Shopping Personalization

    By Stephen Da Cambra

    As always in an Invesp infographic, the recently posted Online Shopping Personalization & Trends presents a lot of interesting and useful information.

    Now it’s up to you to take advantage it. And the infographic gives you all the reason you need to do so by pointing out that almost 60% of ecommerce marketers experience good ROI after personalizing their online stores.

    Other data highlighted in the infographic includes:

    Over 55% of shoppers believe it’s easier to find more interesting products on personalized online retail stores and are more likely to return to sites that make product recommendations 57% of online …

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  • How to Use the Buying Cycle to Structure Your Landing Page Content

    By Stephen Da Cambra

    Your landing pages have a lot of work to do. Fortunately, you’ll find seemingly endless online advice about how to get it all done. From headline writing to Calls to Action, you can easily find all the online information you need to create effective landing pages.

    Almost.

    Where much of the advice about optimizing landing pages falls short and where many landing pages fail is in properly addressing the different stages of the consumer buying cycle that visitors might be in when they arrive on the page.

    The good news is that you can easily solve the problem by using …

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  • 4 Effective UI/UX Design Tips For Mobile Website Design Optimization

    By Ayat Shukairy

    There is high growth seen in mobile shopping last few years.  According to eMarketer research, there is an 81% increase in mobile commerce in 2012; which constitutes a $25 billion market.

    mobiThinking research shows that users prefer mobile website, for shopping, to know about product prices, reading reviews about the product, and buying the product. I have written an article earlier about Responsive Ecommerce Design to Generate More Conversions from where you can get idea on how to create a mobile website.

    In today’s article I will focus on mobile checkout UI/UX tips to generate more conversion and better user …

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  • 5 Easy User Experience Improvements to Increase Conversions

    By Stephen Da Cambra

    Just like bricks and mortar retailers, winning at ecommerce comes down to providing your visitors with the best user experience (UX).

    From the shoppers point of view, the best experience can be a simple as finding the lowest price, even on a poorly designed site with otherwise bad UX .

    But, generally speaking, a better overall ecommerce UX  translates into more conversions, better conversion rates and – ta da – higher sales.

    The problem is that creating a better UX can be a complex task with seemingly endless options, each of which must be researched, tested, implemented, including for different …

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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