Imagine that you could personally greet every potential customer; get a deep understanding of what she’s looking for, and why, and present her with the perfect solution – at the right price. Imagine the great referrals you’d get. Imagine how simple and easy it would be to grow your business. Imagine the awesome sales charts!
OK, let’s get back to reality.
While having the perfect solution to every client’s need may be a dream, digital marketing lets you get closer to it than any other marketing media. Landing pages are your opportunity to tailor your offer to increasingly thinner, more …Read More
Converting a customer. It’s the goal of everything you do in business. From your website design, to the services and products you offer, everything is aimed at getting more customers to buy. In that way, there is no beginning and no end to conversion optimization throughout your business.
While online conversions are part of the overall conversion focus of your business, they also help you expand your market reach beyond the limitations of a bricks and mortar location and let you conduct business entirely without a formal physical location.Read More
The thought of working backwards is counter-intuitive to most humans.
From birth, everything we learn and every example we are given about how to get from point A to point B, whether it be on an actual journey, or eating dinner, or building a house; tells us to start at the beginning, follow the right path and get to the end.
But that “straight line” approach to completing a task only works if we understand where we want to go: our goal.
Without knowing specifically where we want to be after completing a task, we will not likely use …Read More
Does anyone fully appreciate the critical importance of every element of their landing page strategy and design towards the overall success of their entire digital marketing campaign(s)?
It doesn’t seem so, judging by the majority of landing pages we come across.
Whether you’re trying to generate leads or make a sale, your landing page is the most crucial element of your entire digital campaign. It is the ultimate tipping point in a series of tipping points. It is where your visitor either becomes a lead or customer – or scampers away unconverted.
And that’s why landing pages are so important. If there …Read More
So many landing pages, so little time. They come at you from your email box, web browser and search results. It’s so bad that we tune most of them out. At least I do.
So I thought I’d ‘stop and smell the roses’ (or is it ‘cow chips’?) of the landing pages that come my way to see what best practices are used, where I think pages could be improved and what optimizers might consider for their next round of AB tests.
Let’s Call it ‘The Good, The Bad and The Study’
The glut of landing pages makes it impossible to discuss …Read More
Imagine you have done all the conversion rate optimization work and now you live in a world of perfect landing pages. All you have to do is get visitors to click on your link and ~ poof ~ once they see your landing page, they all convert.
It’s a dreamland scenario for conversion optimizers, but it’s not as far-fetched as it sounds.
For an extreme example, if you gave away a Ferrari to everyone who took your call-to-action, you’d likely get a 100% conversion rate – though you’d be in dreamland for entirely different reasons.
Back to reality, depending on …Read More
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