Category Archives:Shopping Cart

  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    By Ayat Shukairy
    - a cartoon image of a customer abandoning their shopping cart after putting in items.

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double.

    One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to …

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  • How to Get Back Abandoned Ecommerce Shopping Carts

    By Stephen Da Cambra

    It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout.

    To get an idea of the impact of shopping cart abandonment on ecommerce, look at the numbers. If you assume an average abandonment rate of 65%, then all your ecommerce sales come from the 35% of carts that are not abandoned. If you reduced abandonment by 10%, or 6.5% of those who abandoned, your online sales would …

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  • The Top 7 Reasons for Shopping Cart Abandonment & Tips for Avoiding Them

    By Stephen Da Cambra

    Online shopping cart abandonment is epidemic. Depending on your source, the time of year and the particular website, abandonment rates generally range from 60% to 80%.

    While we accept that high abandonment rates are the nature of ecommerce and online shopping, looking at it from another perspective underlines the gravity of the problem: after putting an item into a cart, customers are twice as likely to leave than to continue through the checkout process.

    Here’s a little more perspective: according to Forrester Research, the estimated dollar value of items in abandoned carts is $31 Billion.

    But every problem is an …

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  • 8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site

    By Ayat Shukairy

    Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR CART PAGE!! At this point, you may want to consider some UX and conversion optimization tips to lower that abandonment and raise those conversion rates:

    1. Provide images, short descriptions and links for the items in the cart

    Everyone wants to make sure that the …

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  • Four Easy Ways to Cut Shopping Cart Abandonment Rates

    By Stephen Da Cambra

    If you haven’t yet, you should check out the  “Shopping Cart Abandonment Rate Statistics” infographic posted earlier on the Invesp blog. Khalid’s opening sentence says it all – “If you run an e-commerce business, you must be aware of the Shopping Cart Abandonment Statistics of your website”.

    But, if you don`t know your stats, the infographic is a great place to start, because there, plain as day, right off the top, are simple, easy to understand data that can instantly reduce your shopping cart abandonment rate by at least 10%.

    Some Things are Difficult to Change

    Check the “Why Web …

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  • Shopping Cart Abandonment Rate Statistics [Infographic]

    By Khalid Saleh

    If you run an e-commerce business, you must be aware of Shopping Cart Abandonment Statistics of your website. For those who have never heard of this term before, Shopping cart Abandonment rate is the percentage of shoppers who placed products in the Shopping Cart but did not complete the check-out process

    According to researchers, the average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100.

    Our infographic on “Shopping Cart Abandonment Rate Statistics” covers some interesting facts about the following:

    Shopping cart abandonment Online conversion Major …

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  • Get Prospects to Notice Your Shopping Cart Notices

    By Ayat Shukairy

    Shopping cart abandonment is one of those topics that I could really go on and on about.

    Instead of giving you the usual, though, I’d like to give you some tips with unconventional twists to help you minimize it

    After all, shopping cart abandonment is one of those things that has to be aggressively fought every day that you’re in business. Making a few unique choices about how your shopping cart presents notices may help to increase your conversions.

     

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  • Reduce your shopping cart abandonment rate by 30%

    By Khalid Saleh

    I would love to be able to share the actual client data but they would like to remain anonymous. Ayat is leading a full website conversion optimization project for an apparel company. We focused on the checkout process during the first phase of the project. Our goal was to reduce shopping cart abandonment rates. We asked the client do 3 things:

    1. Add an “assurance center” to the right navigation of the cart page. The goal is to reduce any FUDDs, customers may have (note: image of Land’s End assurance certain is an example. They are not our client)

    …

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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