Category Archives:Shopping Cart

  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    Shopping cart abandonment Strategy

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to

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  • The story of the lonely shopping cart

    Before I delve into my blog and the topic at hand, what do you think of this intro: Once upon a time there was a shopping cart, glee as can be, with over 5 items filling it’s belly. But on that same day, while it anxiously awaited for pay, it was left abandoned and nobody could really say? Corny? Was it a good hook? Weigh-in below! The story of the lonely cart is not unique because hundreds of thousands of carts across many different websites suffer from the same sad story. We’ve previously discussed personas and how when you craft

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  • How to Get Back Abandoned Ecommerce Shopping Carts

    It looms over ecommerce like a rain cloud over the parade. While online shopping continues to grow in leaps and bounds, all of us lament that it could be many times better if two-thirds of shoppers didn’t abandon their shopping carts before checkout. To get an idea of the impact of shopping cart abandonment on ecommerce, look at the numbers. If you assume an average abandonment rate of 65%, then all your ecommerce sales come from the 35% of carts that are not abandoned. If you reduced abandonment by 10%, or 6.5% of those who abandoned, your online sales would

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  • The Top 7 Reasons for Shopping Cart Abandonment & Tips for Avoiding Them

    Online shopping cart abandonment is epidemic. Depending on your source, the time of year and the particular website, abandonment rates generally range from 60% to 80%. While we accept that high abandonment rates are the nature of ecommerce and online shopping, looking at it from another perspective underlines the gravity of the problem: after putting an item into a cart, customers are twice as likely to leave than to continue through the checkout process. Here’s a little more perspective: according to Forrester Research, the estimated dollar value of items in abandoned carts is $31 Billion. But every problem is an

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  • 4 More Useful Tips to Lower Cart Abandonment

    In February I wrote a blog titled 4 useful tips to lower the cart page abandonment , and it was a big hit, so here are four more tips to lower cart abandonment and increase conversion. Free Shipping Additional costs, such as shipping cost are at the root of many cart abandonments. Forrester research shows that it is the number one reason to leave the cart and it has been for very long time. (can you cite the research HERE) Many companies providing free shipping and successfully increase the conversion. You can offer free shipping by simply adding shipping costs

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  • 8 Useful Tips to Reduce Checkout Page Abandonment Rate of Your E-commerce Site

    Every company that suffers from high cart abandonment, and they constitute the majority of e-commerce companies, are deeply frustrated about this issue. Your potential company is just a few clicks away, but they decide, last minute, to abandon, and it may very well be a result of something not sitting right with them ON YOUR CART PAGE!! At this point, you may want to consider some UX and conversion optimization tips to lower that abandonment and raise those conversion rates: 1. Provide images, short descriptions and links for the items in the cart Everyone wants to make sure that the

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  • Four Easy Ways to Cut Shopping Cart Abandonment Rates

    If you haven’t yet, you should check out the  “Shopping Cart Abandonment Rate Statistics” infographic posted earlier on the Invesp blog. Khalid’s opening sentence says it all – “If you run an e-commerce business, you must be aware of the Shopping Cart Abandonment Statistics of your website”. But, if you don`t know your stats, the infographic is a great place to start, because there, plain as day, right off the top, are simple, easy to understand data that can instantly reduce your shopping cart abandonment rate by at least 10%. Some Things are Difficult to Change Check the “Why Web

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  • Shopping Cart Abandonment Rate Statistics [Infographic]

    If you run an e-commerce business, you must be aware of Shopping Cart Abandonment Statistics of your website. For those who have never heard of this term before, Shopping cart Abandonment rate is the percentage of shoppers who placed products in the Shopping Cart but did not complete the check-out process According to researchers, the average Shopping Cart Abandonment Rate of e-commerce websites is 65.23%, which means that shoppers didn’t complete the checkout process 65 times out of 100. Our infographic on “Shopping Cart Abandonment Rate Statistics” covers some interesting facts about the following: Shopping cart abandonment Online conversion Major

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