One of my ongoing goals every quarter is to grow the Invesp mail list by 20%.

I have been carrying this goal into every quarter since the beginning of 2021.

Knowing that most people already receive dozens of emails every day – convincing anyone to add one more newsletter to their inbox is never easy.

We have been relying on the content we publish on this blog for a long time to get more subscribers.

It’s been working well for us – and that strategy is why we have over 30k subscribers.

Even though we already have a strategy that …

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Social commerce, also known as social selling or social shopping, refers to the practice of buying and selling products or services directly from within a social media platform.

In 2020, Pinterest, Facebook, and Instagram all relaunched their social commerce tools with a new emphasis on a streamlined online shopping experience.

If the very platforms that facilitate such a trend recognize its importance, you can bet it’s worth considering for your ecommerce business.

Data from eMarketer and Insider Intelligence shows that U.S. retail social commerce sales will reach $36.62 billion in 2021, accounting for 4.3% of total retail ecommerce …

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With all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases.

These low conversion rates should not scare you, though. There is gold for your business in social media interactions.

Find out below is why and how you can better exploit the hidden benefits of Social Media.

Social Media and the Customer Journey

By engaging one out of every five minutes spent online, social media takes up a significant portion of …

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What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.

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It’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever.

On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done.

On the other side, mainly populated by social marketers, community managers and influencers, the point is made that direct financial return isn’t the overriding purpose of social media, and it’s misguided to use direct ROI as a measure of your social media marketing success.

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How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short.

If your social marketing has been a let down, consider these three points:

Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, you’re missing the point. ‘Social’ means ‘human interaction’ and without that interaction, your social will fail. Stop thinking of social as a popularity contest. If you consider your social to be a failure because you have fewer ‘likes’, ‘followers’ or ‘connections’ than you hoped, then …

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4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.

Infographic by- Invesp

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<a href=”https://www.invespcro.com/social-media-purchase-decisions.jpg”><img src=”https://www.invespcro.com/social-media-purchase-decisions.jpg” alt=”How Social Media Influences Purchase Decisions – Statistics And Trends” width=”580″></a></p><br /><br />
<p>Infographic by- …

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Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand:

• How businesses use popular social media platforms (Facebook, Twitter and so on)
• How much time they spend on these platforms
• How they connect with their customers and much more.

Infographic by- Invesp

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<a href=”https://www.invespcro.com/social-media.jpg”><img src=”https://www.invespcro.com/social-media.jpg” alt=”Activity Levels of Businesses on Social Media” width=”580″></a></p><br />
<p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

Some …

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