Category Archives:Social Media

  • 4 Reasons to Continue with Social Media Despite Their Low Conversion Rates

    social media conversion rates

    With all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases.

    These low conversion rates should not scare you, though. There is gold for your business in social media interactions.

    Find out below is why and how you can better exploit the hidden benefits of Social Media.

    Social Media and the Customer Journey

    By engaging one out of every five minutes spent online, social media takes up a significant portion of

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  • Facebook Advertising Statistics and Trends [Infographic]

    What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile opportunities, using creative formats to appeal to custom audiences. Advertisers around the world have found that FaceBook’s advertising opportunities have proven their worth, time and again. Check out our infographic, “Facebook Advertising Statistics and Trends” to see how Facebook has transformed the world of social advertising.

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  • 5 Ways to Increase Conversion Rates with Social Media

    It’s as old as social media themselves. The debate surrounding social media ROI might just rage on forever.

    On one side are those who look at ROI as a straightline proposition. ROI = the difference between an investment and the revenue it generates. Done.

    On the other side, mainly populated by social marketers, community managers and influencers, the point is made that direct financial return isn’t the overriding purpose of social media, and it’s misguided to use direct ROI as a measure of your social media marketing success.

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  • Social Media Ad Spending – Statistics and Trends [Infographic]

    Did you know that the U.S. social media advertising revenue is estimated to increase by more than 194%, to reach $15 billion in 2018? This increase is from $5.1 billion last year, which translates to a 24.0% annual growth rate. This means that U.S. social mobile Ad revenues are estimated to grow from $1.5 billion in 2013 to $7.6 billion in 2018, a marked 38.3% growth rate. Check out our infographic on “Social Network Ad Spending – Statistics and Trends” for information on the global Ad spend per region on social networks and many more interesting statistics.

    Infographic by-

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  • 3 Ways Companies Use Social Media to Increase Conversion Rates

    How’s your social media marketing working for you? If yours is like most businesses, it’s fallen a little short of expectations, or a lot short.

    If your social marketing has been a let down, consider these three points:

    Stop thinking of social as a straight-line sales or lead generation channel. If you’re trying to sell directly on social, you’re missing the point. ‘Social’ means ‘human interaction’ and without that interaction, your social will fail. Stop thinking of social as a popularity contest. If you consider your social to be a failure because you have fewer ‘likes’, ‘followers’ or ‘connections’ than you hoped, then

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  • How Social Media Influences Purchase Decisions – Statistics And Trends [Infographic]

    4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.

    Infographic by- Invesp

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/social-media-purchase-decisions.jpg”><img src=”https://www.invespcro.com/social-media-purchase-decisions.jpg” alt=”How Social Media Influences Purchase

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  • Activity Levels of Businesses on Social Media [Infographic]

    Social media has become an important part of marketing campaigns for businesses. Business owners are now more aware of how social media can help them grow. Read our infographic to understand:

    • How businesses use popular social media platforms (Facebook, Twitter and so on)
    • How much time they spend on these platforms
    • How they connect with their customers and much more.

    Infographic by- Invesp

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    <a href=”https://www.invespcro.com/social-media.jpg”><img src=”https://www.invespcro.com/social-media.jpg” alt=”Activity Levels of Businesses

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  • Social Networking Statistics and Trends [Infographic]

    Check our Infographic “Social Networking Statistics and Trends” to understand how social networking grew in 2011. How much time social networking users spent on social media sites? Which countries have to most active social networking users? What were the most shared social media stories of 2011 and Lot more.

    Infographic by- Invesp

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    <a href=”https://www.invespcro.com/socialnetworking.jpg”><img src=”https://www.invespcro.com/socialnetworking.jpg” alt=”Social Networking – Statistics and Trends” width=”500″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp</a>

    There are more than 1.2 Billion Social

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