Every Thursday, around 9:30 am Eastern Time, I sit down with Khalid (Invesp CEO) and we talk about all things Conversion Rate Optimization (CRO). 

I figured since Khalid has been in the CRO game in the last 16 years, I should do a lot of asking and let him do a lot of talking.  

These sessions are my opportunity to learn from someone who has worked with well-established brands and fast-growing startups to increase their online sales through conversion optimization. 

During these sessions, I make it a point that I ask him some tough CRO questions. 

So, without further ado, …

For the life of me, I have never seen or heard of a perfect website? 

I don’t think it exists. 

Even popular sites like Google, Facebook, Youtube, and Twitter have their own set of imperfections – that’s why they are always in constant change. 

In fact, in 2018 alone, Google made 3,200 changes on its website. And that number keeps on increasing every year. 

As long as your website has less than a 100% conversion rate, there’s always room for improvement. 

Knowing that most eCommerce websites have a 2.86% average conversion rate, it’s an open secret that they all have …

Big companies can outspend you. Competitors can enter the market. Your product can be replicated.

​But if your marketing or business strategy is centered around a brand community, you don’t lose sleep – because how you do your thing becomes more important than what you do.

One of the best things you can do for your brand is to build a community. I really like how Greg Isenberg demonstrates the value of a community vs. and audience:

A brand community is a group of customers who are brought together by their collective interest in a brand’s products, services, or values …

At the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. 

Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. 

Setting revenue targets is something that anyone can do.

It’s that easy.

The hardest part of revenue marketing is breathing life into that revenue and making it manifest. 

We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing.

Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors.

The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas:

First, If you are creating a test, then …

How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.

Did you try Pii? This short video explains how you can create an AB test in Pii in very easy 4 steps.

Now, for a limited time only, you can get a Free life time access to Pii.  Click here to try the editor out.

Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor’s experience through the use of creative elements, promotions and messaging in a quantitative manner. In this webinar we will cover important topics such: