We are excited to announce adding a new feature to the Pii AB testing engine: Assigning weighted traffic to different designs you are testing. Typically, Pii divides visitors equally between the original and the different variations you are testing. So, if your test has two variations running against the original design, then each of the designs (the original and the two variations) will each receive 33% of the visitors. The new feature allows you to assign different weight to each of the variations. You can do this in one of two areas: First, If you are creating a test, then …

How long does it take to create an AB test? This is a frequent question we here from our users. This is a demo video showing how to create an AB test using Pii (http://pii.invesp.com) in less than 3 minutes.

Did you try Pii? This short video explains how you can create an AB test in Pii in very easy 4 steps. Now, for a limited time only, you can get a Free life time access to Pii.  Click here to try the editor out.

Conversion rate optimization (CRO) is gaining large momentum amongst online retailers. The appeal is obvious — CRO increases site revenue by enhancing a visitor’s experience through the use of creative elements, promotions and messaging in a quantitative manner. In this webinar we will cover important topics such:

You know YouTube is the second largest search engine, Google’s favourite child and the destination for a huge chunk of internet traffic. But do you use it to sell your products? Didn’t think so. And you’re not alone. Despite the powerful evidence and arguments for using YouTube to drive sales, relatively few ecommerce retailers do so and, if they do, they usually don’t take full advantage. With a wealth of sales to be had, if you launched a YouTube sales campaign today, it wouldn’t be soon enough. Here’s three ways to start: Create Shoppable Videos – Ever watched a video …

Available only to select advertisers since September, 2011, Google recently completed the full launch of Google Adwords for Video. All advertisers now have the opportunity to launch a YouTube video ad campaign as easily as a regular Adwords campaign. Similar to Adwords’ pay-per-click model, Google’s TruView pricing for Adwords for Video  means you only pay if your video is viewed for at least 30 seconds, regardless of how many times it’s played. With video producers now adept at delivering their message in the 15 second format that’s common for existing YouTube video ads, that’s plenty of time to get your …