Category Archives:Webinars

  • Post COVID-19 era: What Growth Teams need to look at in the next 3 months

    How has COVID-19 impacted your business?

    Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries.

    But when the economy revs up again, some companies will struggle while others will excel.

    The reason?

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  • Stop Listening To The Customer

    Stop listening to the customer. 

    I know it sounds odd coming from a Conversion Optimization company, doesn’t it? 

    But before you judge us – what if we probably have a good reason? 

    In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our companies most valuable asset – our brand.

    The point here is, the more you listen to the customer, the more you listen to the category needs, not your particular brand needs. 

    Most companies end up drowning in a sea of sameness, just by listening to

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  • How to Understand and Beat Competitors!

    Understanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business. 

    Competition comes in many forms. It can either be direct or indirect. 

    Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need. 

    So if you think about it, the definition of competition should not be restricted to products or services that look

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  • Murkier Waters Ahead: Evaluating Marketing Priorities for Growth

    How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?

    These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.

    If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.

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  • The New Customer Journey: A Convergence of Content, Context, Channels and Commerce

    The New Customer Journey: A Convergence of Content, Context, Channels and Commerce

    How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:

    1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces.

    2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target.

    3 – Ideate. Develop points of view and hypotheses for your ideas.

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  • Apply the right methodology to achieve over 50, 90, and 200% increase in conversions

    Conversion rate optimization Webinar

    This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us your website if you would like it to be reviewed. It is going to be an information packed, engaging hour.

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  • How to Create a Winning Content Strategy to Increase Conversions

    This webinar covered three main areas:

    How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions

    I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account.

    How to develop a winning content strategy to increase conversions?
    Be it the creation of content from scratch or a by-product of an already existing strategy, the first thing to

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  • How Addressing Personas Resulted in 238% Improvement in Conversions

    Who are the visitors that come to your site, and what makes them tick? Studies have shown that your site visitors comprise of personas or a combination of personas. Increasing your website conversion rate starts by understanding these personas and addressing their needs through copy and design. The first persona we will be discussing is the caring persona. Users that fall under this persona identify with social proof, user reviews, amongst many other different techniques. Join on us to learn more on how to cater your site to address the caring persona.

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

    Get a Copy