Category Archives:Webinars

  • Radical Differentiation: 5 Key Steps to Improving Conversions

    When it comes to marketing, you’re often told that your brand story, copy, customer experience & customer service can help increase your conversions.

    That’s true. But to increase your conversions, those elements have to stand out. 

    This means that you can have a good brand story, copy, customer experience, and still have a low conversion rate.

    In a world where your customers are flooded with content and options, your customers will only choose your products or services if they are stand out from the crowd. 

    Marketers are well-aware that differentiation is essential. But they don’t show you HOW to do

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  • Revenue Marketing: Strategies you can use to close small and large deals

    At the beginning of every year or quarter, we set targets and goals for Invesp’s revenue. 

    Almost every company has revenue goals and revenue plans – but that doesn’t guarantee success. 

    Setting revenue targets is something that anyone can do.

    It’s that easy.

    The hardest part of revenue marketing is breathing life into that revenue and making it manifest. 

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  • The Mighty Product Page: Rethinking Product Descriptions

    When was the last time you fundamentally worked on the copy of your best selling product page?

    For an eCommerce site, the product page is the most important page, and the product description is the most important element within it.

    This is where we convince and convert a new buyer.

    For as long as I’ve been in the marketing trenches I’ve NEVER thought about testing a product page copy.

    The reason?

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  • Designing A Content Engine: How To Create & Distribute To Drive Results

    Do you know that if you were able to stack all of the content that is being created every single week, you will actually be able to circle the earth 222 times?

    Yes, the digital marketing space is jam-packed with content.

    Relying on SEO for traffic might just be one way of shooting yourself in the foot.

    Did you just ask, why?

    Well, making your content rank is getting harder than ever before – and even if you do rank, Google can change the rules anytime and you’ll be back on square one.

    The secret ingredient to a successful content

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  • Post COVID-19 era: What Growth Teams need to look at in the next 3 months

    How has COVID-19 impacted your business?

    Tell you what, some of our clients saw incredible growth – conversions and transactions increased by up to 300% – but some of them struggled as their sales dropped by 20% to 40%. There’s no denying that the pandemic has had an enduring impact on different industries.

    But when the economy revs up again, some companies will struggle while others will excel.

    The reason?

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  • Stop Listening To The Customer

    Stop listening to the customer. 

    I know it sounds odd coming from a Conversion Optimization company, doesn’t it? 

    But before you judge us – what if we probably have a good reason? 

    In today’s data-driven world we are at risk of following everything that is said by the customer and taking our attention off our companies most valuable asset – our brand.

    The point here is, the more you listen to the customer, the more you listen to the category needs, not your particular brand needs. 

    Most companies end up drowning in a sea of sameness, just by listening to

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  • How to Understand and Beat Competitors!

    Understanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business. 

    Competition comes in many forms. It can either be direct or indirect. 

    Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need. 

    So if you think about it, the definition of competition should not be restricted to products or services that look

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  • Murkier Waters Ahead: Evaluating Marketing Priorities for Growth

    How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?

    These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.

    If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.

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