E-commerce category pages share a similar template across verticals and are somewhat limited in terms of optimization options. However, understanding what your specific market needs and what will ease their search process to find the product they desire more easily and with no distractions is the key to funneling more visitors to the order confirmation. Learn more by attending our webinar which will feature several successful category page case studies.Read More
Certain elements of the conversion framework tend to weigh more heavily on the different pages of your website. And within your site, as you near the checkout, the pages have more value, meaning the page ROI, when optimized correctly, will have a more direct impact on your bottom line.Read More
Cognitive Progression is the science of predicting a visitor’s expected mental process with your product or service. We base this prediction on the product or service’s value, investment, and price. That predicted understanding guides the design of the site to get more conversions. Once the initial understanding of cognitive progression is complete and tested, we can than work on focusing on buyer momentum, and how to increase the visitors’ movement through the conversion process.
Testing these concepts helped us produce an over 90% increase in subscriptions for our partner. Watch our webinar to learn more about these amazing results and very …Read More
Discover the secrets of a winning home page design:
What are the important analytics metrics you should examine for your home page What elements you should include on a home pageRead More
Years of research and testing have helped us produce general CRO maps which we follow when we consider optimizing a certain page. A product page will likely be impacted by certain Conversion Framework elements above others, and the same applies to the homepage, category pages, checkout, etc. And at the same time, a single element on a page, may have more than one Conversion Framework element at play – for example, the “call to action” on the page may be impacted by certain elements of the “buying stages,” “FUDs,” and “Personas.” But in general, we find that one of those …Read More
Join us for another information filled webinar!
For the majority of e-commerce stores, a product pages should convert the majority of its traffic through proper persuasion, anxiety alleviation, and better usability. However, product pages for many e-commerce websites suffer from a low Product Page Effectiveness Rate (PPER). In this webinar you will learn:
What is Product Page Effectiveness Rate (PPER)? How can you improve your e-commerce product page effectiveness? What are the bottle necks that are stopping visitors from clicking on the add to cart button?
We understand that your time is limited and that you have a million …Read More
- The State of Local Digital Ad Spending – Statistics and Trends
- Understand The Magic of ‘Habit’
- Why Welcome Emails Are Important – Statistics and Trends [Infographic]
- The Reason CRO is FLAWed
- No Low Hanging Fruits Here: Reflections on Running Conversion Projects
- Using Persuasive Web Design to Increase Conversion Rates
- Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages
- The Importance of Referral Marketing – Statistics and Trends [Infographic]
- Calculating Sample Size For An AB Test
- Speaker Diaries: Inbound 2018
Latest Blog Posts