Understanding your competitors – whether you’re just starting out a new venture or you have a deeply rooted business – is key for the success of your business.
Competition comes in many forms. It can either be direct or indirect.
Direct competitors are those businesses that offer the same products as yours. Indirect competitors do not offer the same products or services like yours, but they target the same group of customers with the goal of satisfying the same need.
So if you think about it, the definition of competition should not be restricted to products or services that look …Read More
How do you achieve the right balance between activities that generate ROI with long-term brand building activities? How do you use past learnings and competitor positioning to make the right strategic decisions?
These are typical concerns I hear from CMOs and directors of digital marketing on a weekly basis.
If you think about it, the answers to these questions are not as straightforward as one would imagine – they are sophisticated and thought-provoking.Read More
How can brands compete and adopt frameworks for continuous innovation with the customer in mind? First, brands need to adopt a methodical approach to innovation. Brands should carve up their approach to innovation into these phases:
1 – Continuous Analysis. Brands need to adopt tools and methods to measure and act on changes in consumer needs and market forces.
2 – Define problems. Know what you’re trying to solve. Business challenges are complex, so writing down your business challenges will help you stay focused and on target.
3 – Ideate. Develop points of view and hypotheses for your ideas.Read More
This conversion rate optimization webinar will help you understand how to convert more of your website visitors into long time customers. The webinar will also include a Optimization Clinic where we will review many websites of the attendees and give them advice on where they can optimize and improve. Please make sure to send us your website if you would like it to be reviewed. It is going to be an information packed, engaging hour.Read More
This webinar covered three main areas:
How to create a winning content strategy to increase conversions Crafting content to implement the strategy Examples from top websites showing how they were successful in using content to increase conversions
I was joined by SEO expert, Joe Sinkwitz, who helped some of the top websites increase sales and leads through content. You can also download the slides for the webinar from Invesp Slideshare account.
How to develop a winning content strategy to increase conversions?Read More
Be it the creation of content from scratch or a by-product of an already existing strategy, the first thing to …
Who are the visitors that come to your site, and what makes them tick? Studies have shown that your site visitors comprise of personas or a combination of personas. Increasing your website conversion rate starts by understanding these personas and addressing their needs through copy and design. The first persona we will be discussing is the caring persona. Users that fall under this persona identify with social proof, user reviews, amongst many other different techniques. Join on us to learn more on how to cater your site to address the caring persona.Read More
How many companies do you know that can offer the best deal? Lowest prices? Greatest customer service? We’ve all heard the talk and can likely know a countless number of companies that claim these values. And these values are truly great, but however, how do you effectively stand out from a crowd? How will your company stand out amongst the competition based on the same values you offer? In this webinar you will learn some trade secrets to creating a unique value proposition that defines your company effectively and draws more customers in.
You can read this article more about …Read More
How is a full conversion optimization project conducted on a website? What pages should you optimize first? How do you successfully identify problems on any given webpage? And what are the changes you make to the different pages? In this webinar we will show the progression of conversion optimization a single website.Read More
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