• How Effective is Inbound Marketing – Statistics and Trends [Infographic]

    an infographic on the effectiveness of inbound marketing, statistics and trends.

    Did you know inbound leads on average cost 61% less as compared to outbound leads and 3 out of 4 inbound marketing channels cost less than any outbound channel. Check out our new infographic “How Effective is Inbound Marketing” for latest inbound marketing statistics and trends.


    How effective is inbound marketing

    Infographic by- Invesp Conversion Optimization Services

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    Businesses that mainly rely on Inbound Marketing save more than $14 for every newly acquired customer

    Globally, 41% of marketers confirm inbound produces measurable ROI, and 82% of marketers who blog see positive ROI for their inbound marketing.

    79% of companies that have a blog report a positive ROI for inbound marketing

    80% of business decision makers prefer to get company information in a series of articles versus an advertisement.

    Properly executed inbound marketing is 10x more effective for lead conversion than outbound

    The average cost per lead drops 80% after 5 months of consistent inbound marketing

    Content marketing costs 62% less than traditional marketing and triples the leads

    Inbound practices produce 54% more leads than traditional outbound practices.

    Inbound marketers double the average site conversion rate, from 6% to 12% total.

    FigPii Heatmaps

    82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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