• The Importance Of Lead Nurturing – Statistics and Trends

    an infographic on the importance of lead nurturing, statistics and trends

    Did you know that 80% of new leads never translate into sales and companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. More than 35% of B2B marketers surveyed have established a lead nurturing strategy. Check out our infographic on “The importance of lead nurturing” for latest lead nurturing statistics and trends.


    The importance of lead nurturing

    Infographic by- Invespcro.com

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    Nurtured leads make 47% larger purchases than non-nurtured leads

    Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts

    Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads

    Top Goals and objectives of Lead Nurturing Program

    Goals and Objectives %age
    Increase conversion rates 84%
    Increase the number of opportunities entering pipeline 82%
    Generate more warm, sales ready leads 74%
    Improve segmentation of prospects 53%
    To boost response to campaign 42%
    Lower the cost of qualified leads 38%
    Gain a higher acceptance of leads from sales 33%
    Deliver a customized experience through website 32%

    Top Content Types for Lead Nurturing

    Content Type %age
    E-books 71%
    White papers 83%
    Thought Leadership 41%
    Infographics 22%
    Interactive content 32%
    Video 22%
    On Demand Webinars 63%

    Top Challenges of Lead Nurturing Program

    Challenges %age
    Creating relevant content 59%
    Targeting by decision stage 49%
    Targeting by prospect persona 39%
    Nurturing campaign workflows 33%
    Personalizing campaigns 32%
    Multi-channel integration 31%
    Segmenting lead data 29%


    FigPii Heatmaps

    Most Effective Online Channels for Lead Nurturing Campaign

    Channel %age
    E-mail 78%
    Website 48%
    Social Media 39%
    Blog 30%
    Events 29%
    Search 24%
    Mobile 13%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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