Are Customer Journey Maps More Than A Pretty Diagram? Are They Worth The Investment?
Reading Time: 14 minutesCustomer journey mapping is extremely popular and more companies are turning to this practice. In fact, a recent Google search of the term “Customer Journey Maps” turned up 5.3 million results. What are customer journey maps, and why are they such a big deal? In short, customer journey maps visually represent a customer’s relationship with […]
Customer Journey Mapping: How To Create Complete Customer Journey Maps
Reading Time: 16 minutesCertainly, there’s really no easy way when it comes to understanding your customer’s experience. Many turn to customer journey maps. There are positives and negatives that come with customer journey maps, and like any other marketing research and documentation, it comes down to two things: If you go with customer journey maps, we highly recommend you […]
Conversion Path Optimization – How Your Customer’s Path to Purpose Can Lead to Your Path to Conversion
Reading Time: 6 minutesWe’ve railed on at length in this blog about paltry online conversion rates. It seems like they are stuck in quicksand. Try as we might, we just can’t pull them out of the single-digit mud. Perhaps even more frustrating is the lack of reasoning about why the rates are so poor. A Google search for “why are […]
Voice Of The Customer – How To Use Voice Of The Customer Methodology To Improve Website Conversion Rate
Reading Time: 4 minutesHow is the Voice of Your Customer related to conversion rate optimization? This question recently came up with an associate of mine, just after we had completed a webinar on the creation of personas. VOC and persona creation are quite intertwined. Essentially they both help to personalize the user experience online by allowing experts to […]
