• The Importance Of Online Customer Reviews [Infographic]

    an infographic on the importance of customer reviews

    How important are customer reviews to shoppers? Very important, as it turns out. The fact is, 90% of consumers read online reviews before visiting a business. And 88% of consumers trust online reviews as much as personal recommendations.

    We’ve got many more fun, interesting facts that’ll help you see why your customer review is so important to other shoppers! Check out our infographic, “The Importance Of Online Customer Reviews”, to read more facts. Enjoy!

    The Importance Of Online Customer Reviews

    Infographic by- Invesp conversion optimizaion

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    For nearly 9 in 10 consumers, an online review is as important as a personal recommendation.

    Customers are likely to spend 31% more on a business with “excellent” reviews.

    72% say that positive reviews make them trust a local business more

    92% of users will use a local business if it has at least a 4-star rating

    72% of consumers will take action only after reading a positive review

    Reliability (27%), expertise (21%) & professionalism (18%) are the most important reputation traits for a local business

    Estimated Number Of Online Reviews Customers Read Before Trusting A Business

    Estimated number of reviews %age
    0 8%
    1 3%
    2-3 24%
    4-6 32%
    7-10 18%
    11-20 8%
    21-30 3%
    31-40 1%
    41-50 1%
    51+ 2%



    86% of people will hesitate to purchase from a business that has negative online reviews.

    On average, a one-star increase on Yelp leads to a 5 to 9% increase in a business’s revenue. At the same time, a single negative review can cost a business about 30 customers.

    The number of reviews posted every minute by Yelp users is 26,380

    The percentage of Yelp users that have made a purchase at a business they found on Yelp is 98%

    The percentage of Yelp users that visit Yelp because they intend to make a purchase is 80%

    FigPii Heatmaps

    How To Deal With Negative Reviews

    When you receive a negative review, here’s what you should do:

    • Respond Promptly
    • Be real and admit your mistakes
    • Correct inaccuracies
    • Highlight your strengths
    • Write like a person, not a corporation
    • Take it offline
    • Provide restitution if it’s warranted
    • Ask loyal customers to share their experiences
    • Be consistent
    • Understand How Rating and Review Sites Work

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

View All Posts By Khalid Saleh
Khalid Saleh

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