4 in 10 Social Media users have purchased an item online or in-store after sharing it or marking it as a Favorite on Twitter, Facebook or Pinterest. 71% of consumers are more likely to make a purchase based on social media referrals. Check out our new infographic titled, “How Social Media Influences Purchase Decisions – Statistics And Trends” to know more about this topic.
Infographic by- Invesp
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Social Media Sites Most Likely To Influence Purchases
| Social Media Site | %age |
| 30.8% | |
| YouTube | 27% |
| 27% | |
| Google+ | 20% |
| 12% | |
| 8% |
78% of respondents said that corporate social media posts impact their purchases
Why Consumers Follow Brands On Social Media
| Reasons | YouTube | |||
| To keep up with activities | 52% | 57% | 35% | 41% |
| To learn about products and services | 56% | 47% | 56% | 61% |
| To leverage sweepstakes and promotions | 48% | 36% | 28% | 20% |
| To provide helpful feedback | 32% | 27% | 22% | 23% |
| To join brand fan communities | 27% | 26% | 25% | 19% |
| To make purchases | 21% | 15% | 25% | 21% |
| To complain about products and services | 18% | 19% | 12% | 9% |
Social Media-Related Shopping Stats
After marking an item as Favorite:
- 50% of the shopping within a week
- 80% of the shopping within 3 weeks
| Social Media Site | %age |
| 38% | |
| 29% | |
| 22% |
How Social Media Influences Purchase Decisions
| Reasons | |||
| Additional product information | 43% | 25% | 26% |
| Product discovery | 35% | 31% | 35% |
| Purchase location identification | 28% | 15% | 38% |
| Purchase reminder | 26% | 23% | 32% |
| Product recommendation | 26% | 19% | 32% |
| Product sale or purchase alert | 19% | 37% | 32% |
41% of shoppers shop impulsively for an item after seeing it on social media.
88% of people deliberately searched for the item they purchased or marked it as Favorite
50% of Pinterest purchasers created a pinboard specifically for a purchase decision
Major Product Categories For Social-To-Sale Purchases
| Product Category | |||
| Food & Drink | 24% | 14% | 13% |
| Art & Design | 21% | 5% | 9% |
| Gardening & Décor | 18% | 8% | 8% |
| Fashion & Beauty | 17% | 22% | 18% |
| Tech & Electronics | 6% | 25% | 34% |
| Other | 14% | 26% | 18% |
