Alun Lucas

Alun Lucas

Alun Lucas is the Managing Director of Zuko Analytics, a form analytics platform based in the UK. Zuko have collated advice from their years of form experience into a Big Guide to Form Optimization and Analytics.
Latest
E-commerce Businesses

Reading Time: 11 minutes If COVID-19 has proved anything, it’s how even the most successful ecommerce businesses can face unexpected challenges. So many things can trigger fluctuations in the market—from economic crises to shifting customer expectations and even technological advancements. However, you can weather this storm with the right Conversion Rate Optimization (CRO) and a customer-centric approach.  In this […]

Growth Marketing Strategy
Mobile commerce statistics
MULTIVARIATE TESTING STRATEGIES

Join 25,000+ Marketing Professionals!

Subscribe to Invesp’s blog feed for future articles delivered to your feed reader or receive weekly updates by email.