Alun Lucas

Alun Lucas

Alun Lucas is the Managing Director of Zuko Analytics, a form analytics platform based in the UK. Zuko have collated advice from their years of form experience into a Big Guide to Form Optimization and Analytics.
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CRO Case Studies

Reading Time: 8 minutes The internet is brimming with CRO case studies, with a quick Google search yielding thousands of results.  However, if you’ve been in this industry long enough, you know that many of these case studies can be impractical, promising unrealistic results. Take, for instance, claims of a 400% conversion uplift from merely changing button colors—such outcomes […]

Growth Marketing Strategy
Mobile commerce statistics

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