• The State of Impulse Buying Persona – Statistics and Trends

    Impulse Buying Persona

    Impulsive personas are the apple of the eye of marketers and business owners.

    The credit-card-in-hand shoppers get undivided attention in copy, design, and layout of websites, landing pages, and ads, as well as in brick-and-mortar displays and services.

    So much is carefully crafted to address impulsive buying: scarcity and emergency elements, benefits displayed in bullet points, big and bright CTAs, smooth and fast check-out processes.

    But who are the impulsive buyers shaking up online and offline commerce? Are they mostly married or single? Do they usually act impulsively while online shopping or in-store browsing? Do they really regret their purchases? Do they spend more on unplanned shopping trips? How much do they generally spend in each impulsive purchase? What is the state of mind they normally experience during impulsive buying?

    Let’s get to know this darling persona better with our infographic. You will be able to identify trends and general traits to address impulsive prospects in your business.

    Impulse Buying Persona - Statistics and Trends

    Infographic by- Invesp Conversion Optimization Services

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    84% of all shoppers have made impulse purchases

    Impulse purchases represent almost 40% of all the money spent on e-commerce

    More than half of U.S. shoppers—54 percent—have admitted to spending $100 or more on an impulse buy, including 20 percent who have spent at least $1,000

    8 out of 10 impulse buys are made in a brick-and-mortar store

    Single shoppers make 45% more impulse buys than married shoppers

    Buyers are 13% less likely to make impulse buys on a planned shopping trip. They are 23% more likely to impulse buy on an unplanned shipping trip

    Only 46% of men said they regretted an impulse purchase compared to 52% of women

    52% of millennials were more likely to make impulse purchases than any other generation.

    stop CRO frustrations

    The average shopper will make an average of 3 unplanned purchases in 4 out of every 10 store visits they make.

    States of Mind When Making an Impulsive Purchase

    State of MindMaleFemale
    Excited47%50%
    Bored28%32%
    Sad14%28%
    Angry8%10%
    Intoxicated13%5%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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