Jason Khoo

Jason Khoo

Jason started freelancing in SEO back in college, sold his first agency, and now is the founder of Zupo, which is an Orange County-based SEO consulting agency helping construct powerful long-term SEO strategies for our clients. Jason also enjoys multiple cups of tea a day, hiding away on weekends, catching up on reading, and rewatching The Simpsons for the 20th time.
Latest
Website Expert Review

How to Conduct A Website Expert Review For Conversion Optimization

  • 7 minutes

Reading Time: 7 minutes Having a website is not nearly enough. You need to optimize it for conversions by providing a seamless user experience that encourages visitors to take the desired action.  This is where a website expert review comes into play.  A website expert review is a thorough evaluation of your website by a professional. The review focuses […]

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Website Expert Review

How to Conduct A Website Expert Review For Conversion Optimization

  • 7 minutes
  • A/B Testing, Statistics
Bayesian vs. Frequentist AB Testing

Bayesian vs. Frequentist AB Testing: Which Testing Method Is Better

  • 11 minutes
  • AB testing, multivariate testing, Testing Strategies
MULTIVARIATE TESTING STRATEGIES

Expert Insights: Exploring Multivariate Testing Strategies for Websites in 2024

  • 10 minutes
Quality Assurance

Quality Assurance for Websites: A Strategic Approach to Flawless Functionality

  • 9 minutes
Hero Images

Website Hero Images 101: Designing the Perfect Visual Statement for Your E-commerce Store

  • 11 minutes
Add-to-cate rate

What Is A Good Add-to-Cart Rate, And How Do You Calculate It? 

  • 8 minutes
  • A/B Testing
Statistical Power

What Is Statistical Power And How Do You Measure It

  • 8 minutes
User Experience In Conversion Optimization

The Role of User Experience in Conversion Optimization

  • 8 minutes
Ecommerce Personalization

Personalization and Its Impact on E-Commerce Conversions

  • 8 minutes
  • Conversion Optimization
Important CRO Metrics

The Key CRO Metrics You Should Be Monitoring

  • 9 minutes
  • Direct Mail, Direct Mail Conversion Rate
How To Improve Direct Mail Campaigns

The Average Direct Mail Conversion Rate and the Best Tips to Improve It

  • 5 minutes
SEO Conversion Rate

How to Increase Your SEO Conversion Rate

  • 7 minutes

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