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    All posts by Nadeem Murad

  • Demand Generation: When to Hide Content Behind Forms and When to Give Content Away

    By Nadeem Murad
    108
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    • August 27, 2017
    • Copy Writing, Sales & Marketing

    Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.

    On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.

    Now:

    Whether you gate your content or not, it usually depends on:

    The quality of leads you need How widely you want your content to be shared or consumed

    In this post, we’re going to dive deep into the pros and cons …

    Read More
  • 7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)

    By Nadeem Murad
    108
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    • July 26, 2017
    • Ecommerce
    an image of a smiling teddy bear depiction emotional triggers used to boost ecommerce sales

    In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity.

    Every decision your customer makes consists of several conscious and subconscious emotional triggers.

    As neurologist Antonio Damasio argues in his book “Descartes Error”

    “Emotion is a necessary ingredient to almost all decisions”

    Read More
  • Prospect Theory: How Users Make Decisions

    By Nadeem Murad
    46
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    • July 20, 2017
    • Conversion Rate Optimization
    an image of the brain depicting how prospective buyers make their buying decisions.

    In 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk”

     The theory states:

    “People make decisions based on the potential value of losses and gains rather than the final outcome.”

    Read More

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