Demand Generation: When to Hide Content Behind Forms and When to Give Content Away
By Nadeem Murad+- August 27, 2017
- Copy Writing, Sales & Marketing
Content marketers see the world in a different way – they want their content to be shared far and wide – allowing no forms hinder it.
On the other hand, demand generation focused-marketers believe content such as webinars, white papers, case studies, analyst reports or information that isn’t available anywhere else for FREE – should be GATED.
Now:
Whether you gate your content or not, it usually depends on:
The quality of leads you need How widely you want your content to be shared or consumed
In this post, we’re going to dive deep into the pros and cons …
Read More7 Ways You Can Use Emotional Triggers To Boost Your E-commerce Sales (With Examples)
By Nadeem Murad+- July 26, 2017
- Ecommerce
In today’s fast-paced world, understanding consumer psychology, and more specifically, your potential buyer, is more than a necessity.
Every decision your customer makes consists of several conscious and subconscious emotional triggers.
As neurologist Antonio Damasio argues in his book “Descartes Error”
“Emotion is a necessary ingredient to almost all decisions”
Read MoreProspect Theory: How Users Make Decisions
By Nadeem Murad+- July 20, 2017
- Conversion Rate Optimization
In 1979, psychologists Daniel Kahneman and Amos Tversky published a paper titled, “Prospect Theory: An Analysis Of Decision Under Risk”
The theory states:
“People make decisions based on the potential value of losses and gains rather than the final outcome.”
Read More