The Counterintuitive Path to Brag-worthy Product Page Optimization

Every day we make choices. Some of them are so automatic we don’t even realize we are making them. It’s true in life. It’s true in business.

Every choice you make for your eCommerce site has an impact, the key is to choose in a way that has the most positive impact. 

In over twelve years of studying and experimenting, I have time and again come to the conclusion that optimizing your product page is the number one way to boost your conversion rates.

The product page is where we ask shoppers to part with their hard-earned money in exchange …