Sinan Hatahet

Sinan Hatahet

Bayesian vs. Frequentist AB Testing

Reading Time: 11 minutes Are you tired of running A/B tests and ending up with inconclusive results? There’s another dilemma about which test method to choose and which fits your goals the best.  Many marketers and product managers face these challenges when optimizing their websites or products. But don’t worry, there’s a solution to your pain points: understanding the […]

Important CRO Metrics

Join 25,000+ Marketing Professionals!

Subscribe to Invesp’s blog feed for future articles delivered to your feed reader or receive weekly updates by email.