All posts by Sinan Hatahet

  • 100 Must Read, Bookmark, Save, Listen to Resources On Conversion Optimization

    You can find a lot of literature about conversion optimization. Some are old resources, but timeless because of the relevant information they continue to provide. Others are more updated techniques and information. We’ve compiled a list of the top 100 resources that you need to own, bookmark, and/or read on conversion optimization.

    Books

    Don’t make me think – Steven Krug Considered by many experts as the ‘layperson’s usability bible’. This book is recommended for all those who want to know how to get started with web usability. It’s also a great refresher course in the basic steps for advanced users as

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  • 4 Reasons to Continue with Social Media Despite Their Low Conversion Rates

    social media conversion rates

    With all the buzz around the use of social media platforms for business, it might be a bit of a downer to find out that social media marketing strategies represent 1.08 percent of e-commerce website visits that result in purchases.

    These low conversion rates should not scare you, though. There is gold for your business in social media interactions.

    Find out below is why and how you can better exploit the hidden benefits of Social Media.

    Social Media and the Customer Journey

    By engaging one out of every five minutes spent online, social media takes up a significant portion of

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  • The Top 10 Marketing Books of All Times

    credit http://paulsutton.co/

    If you are in the business of online marketing, you already know that regardless of how many academic courses you took in college, or how many hours you spent listening to your teachers, the most you will ever gain is some basic knowledge but will not be taking you to the cutting edge.

    Online marketing is a highly evolving field with new techniques, theories, tactics and tools emerging every day, and the only way to stay on top is to stay tuned and on standby ready to grab anything new and useful. However, a google search won’t suffice since the

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  • Grooming your brand for engagement

    Times Square Billboards

    One of the most effective market strategies you can choose to boost your sales and distinguish your company from competition is creating a unique brand. A solid and creative branding campaign can successfully induce an emotional connection between your company and customers, increases their loyalty to your business through your products and services, and engage them as unconditional fans of your organization.

    I wish I could tell you that there is a list of simple and easy to apply steps to build a solid and strong brand for your company. It is however much more complicated and it demands an

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  • The 5 key conversion optimization factors that lead to great success

    Conversion Success Factors

    The first assumption everyone makes is to believe that increasing traffic to his or her website automatically leads to more sales; even though this is partially true, it is more likely they also suffer from lower conversion rates. You will always have the chance to work on your SEO ranking and on driving traffic to your website, but if your website is not ready and if it doesn’t satisfy the needs of your visitors, you will only contribute to an overall poor shopping experience. So how can you distinguish your company to the current visitors you have in such a

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