• Buy Online Pick Up In Store – Statistics and Trends [Infographic]

    By Lisa Ross
    an infographic on the recent trend of buy online and pick up in store.

    Did you know that nearly 67% of shoppers in the US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025?

    Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution of BOPIS and latest buy online pick up in store statistics and trends.

    Buy Online Pick Up In Store – Statistics and Trends

    Infographic by- Invesp Conversion Rate Optimization Services

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    75% of shoppers who have used BOPIS say they are  likely to make an additional purchase and 49% of shoppers made unintended purchases while picking up their items in-store

    10% of all sales will be fulfilled by Click and Collect by 2025

    50% of respondents have decided where to shop online based on whether or not they could pick up in-store

    90% of retailers plan to implement BOPIS by 2021

    Top Reasons Why Consumer Prefer Buy Online Pick Up In Store

    Reason %age
    Being able to see products before taking it home 77%
    Avoid shipping costs 65%
    Convenience 29%
    Being able to return the product instantly 23%

     

    38% of retailers surveyed said BOPIS was key to bringing shoppers into the store

    Main Business Reason for Offering Buy Online Pick Up In-store

    Reason %age
    Gain an edge against Amazon 12.4%
    Keep up with competitors 31.6%
    Cater to millennial 15.6%
    Attract shoppers who make additional purchases 37.6%
    Other 2.8%

    Biggest challengers Retailer Face While Managing BOPIS

    Reason %age
    Logistics and inventory tracking 45.6%
    Managing and training staff 22.4%
    Customer information security 16.1%
    Return on investment 6%

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Lisa Ross

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