All posts by Lisa Ross

  • How to Optimize Product Pages on a Shopify Website

    Shopify product pages are an essential part of your store’s SEO strategy. They’re also the primary way that customers find products in your store.

    Well-designed ecommerce product pages can help you increase sales, improve conversion rates, and rank higher in search engines.

    On the other hand, a poorly optimized ecommerce product page will do the opposite. It can decrease traffic from Google, and other search engine results pages and make it difficult for people to find what they want.

    In this article, we’ll review some tips for optimizing product pages so they’re more likely to appear in search results and

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  • The Role of User Research in E-Commerce Experimentation

    The role of user research in ecommerce experimentation

    E-commerce teams have plenty of experimentation opportunities to drive business value: they can try everything from the color of a call-to-action to the layout of an individual product page. 

    But if they don’t have user research informing their test plan and strategy, they might be leaving a lot of money on the table.

    Being a store owner is different from being a customer, and getting lost in the business side of things is easy. To do some customer experience testing at your online store, you need to be more than just someone who understands business – you also have to

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  • The Role of Usability in eCommerce Experimentation

    Ecommerce usability

    Ecommerce has been an increasingly important channel for business-to-consumer (B2C) companies. Even though ecommerce has been around for a while now, it is a relatively new channel for many businesses.

    Experimentation is vital to a successful ecommerce business, but it’s not just about testing different versions of your landing page, homepage copy, or category pages. It’s also about determining which features and functionalities will help you achieve your business goals, such as increasing sales or improving customer retention. 

    To do that, you need to conduct website usability tests (which is all about understanding how people interact with your website, which

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  • Invesp and e-CENS Form a Strategic Partnership

    We are thrilled to announce the launch of Sigma Digital, a powerful partnership that combines Invesp’s expertise in conversion rate optimization (CRO) with e-CENS’ mastery of data analytics. This partnership represents a significant step forward in our ability to help our clients achieve their goals quickly and efficiently.

    “We’re committed to delivering value and driving growth for our clients,” said Khalid Saleh, CEO of Invesp. “The formation of Sigma Digital represents the coming together of two great companies, each with a proven track record of success. I’m excited to see what we can accomplish together as Sigma Digital, and I

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  • The Role of Branding in E-Commerce Experimentation

    Some companies have done ‘almost’ everything right, but they’re stuck. 

    Why? Well, at first glance, it might look like there isn’t much left to change, but you’d be surprised what some subtle changes can do. 

    They’re too afraid to experiment with these small changes because they value consistency, but is that a good thing? 

    By experimenting with subtle changes to your eCommerce brand assets, you’ll likely see a nice bump in sales and conversion rates. 

    Let’s discuss in detail the role ecommerce branding plays in experimentation: 

    Different Types of Branding Experiments.  

    Experimentation is an integral part of branding for successful

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  • Shopify Mobile Optimization: Tips and Techniques for Improving Mobile CRO

    Shopify mobile Optimization

    Mobile traffic is on the rise and will only continue growing. 

    That means that you’re missing out on many potential customers if you don’t optimize your Shopify site for mobile users.

    Mobile optimization is crucial when it comes to the checkout process. After all, what good is a well-designed product page if a user can’t even complete their order?

    In this post, we’ll look at how you can optimize your eCommerce store to make it mobile-friendly:

    1. Optimize your Shopify checkout process.

    You’ve got a great website. You’re attracting new customers and keeping them coming back. But if you haven’t

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  • The Role of Data Analysis in E-Commerce Experimentation

    data analysis for ecommerce experimentation

    Data analysis is an integral part of any experiment. It allows you to quantify your findings, identify trends and insights, and ultimately make better decisions about your online business.

    Data analysis is also valuable for understanding how customers interact with your site. By analyzing your ecommerce analytics data, you can determine what works and what doesn’t.

    In this blog post, we’ll look at data analysis’s role in ecommerce experimentation.

    What is Data Analysis in the Context of Experimentation?

    Data analysis is the process of extracting information from data. Data analysis can be described as a cycle of activities and procedures

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  • How to measure the revenue impact of experimentation 

    Measuring Experimentation Revenue Impact

    Evaluating the revenue impact of your experimentation program is crucial for making informed business decisions.

    But the truth is many businesses don’t know how to forecast revenue or do revenue attribution for their testing program.

    You can measure the success of your experimentation program by measuring its total revenue impact over time. This approach helps you identify the most successful experiments, which could lead to more investment in similar opportunities. 

    You may also want to look at how much revenue multiple experiments contributed directly (versus other factors like cost savings). This can help you decide whether or not to invest

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