All posts by Lisa Ross

  • The State of Visual Search – Statistics and Trends

    The State of Visual Search Statistics and Trends

    Did you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online,  check out our infographic “The State of Visual Search” for latest visual search usage statistics and trends.

    Infographic by- Invesp Landing Page Optimization

    To Publish this Image on your Blog or Website . Copy this code

    Infographic by- Invesp Conversion Rate Optimization

    36% of consumers have used visual search and over half say

    Read More
  • The State Of Video Marketing – Statistics and Trends [Infographic]

    The State of Video Marketing - Statistics and Trends

    Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

    80% of online businesses are now using videos as a marketing tool up from 63% last year.

    By 2022, videos are estimated to account for 82% of the overall internet traffic.

    Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

    Read More
  • The State of Social Media Customer Support – Statistics and Trends [Infographic]

    Social Media Customer Support Statistics and Trends

    With more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to  engage with brands. Check out our infographic “The State of Social Media Customer Support” for latest social media customer support statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image

    Read More
  • A Complete Guide to Creating Shopify Websites Heat Maps

    • July 13, 2020
    • UX

    Heat maps.

    They have come a long way and have been used in different industries. 

    Being used in different industries is a clear sign that heat maps can be rewarding. You just have to know how to interpret raw data and turn it into insights. 

    If you have a Shopify store and need a conversion research tool that can help you understand your users better, guess what you can use? 

    Yes, you are right…heat maps. 

    As a website tracking tool, heat maps can help open the lid and let you see your visitors’ behavior on your website. 

    And once you

    Read More
  • The State of SaaS Pricing Strategy– Statistics and Trends

    The State of SaaS pricing Statistics and Trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

     

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    Infographic by- Invesp Conversion Rate Optimization

    39% of SaaS companies take a value-based approach when deciding pricing

    Read More
  • Google Analytics: Recency and Frequency and MCF Reports

    Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

    As a marketer, you want to increase your conversion rate.

    But in order to do so, you must understand your audience better and track your conversion.  

    The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your

    Read More
  • The State of Fake Reviews – Statistics and Trends [Infographic]

    Fake reviews statistics and trends

    Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. The number of fake reviews are growing with more and more businesses using fake reviews to promote their products or services or to negatively impact the rating of products and services of competitors. Check out our infographic “The State of Fake Reviews” for latest fake reviews statistics and trends.

     

    Infographic by- Invesp Conversion

    Read More
  • The State Of Supply Chain Management – Statistics and Trends [Infographic]

    Ecommerce supply chain managment

    Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce supply chain management”  for latest statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization

    To Publish this Image on your Blog or Website . Copy this code

    Infographic by- Invesp Conversion Rate

    Read More