- November 1, 2019
- Conversion Rate Optimization
Marketers have shifted their focus from the “one-size-fits-all” approach to being more personal.
Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the brands they purchase from.
However, the right personalization requires solid planning and execution. Do it wrong and your customers would avoid you like the plague. In 2017, US brands lost $756 B because of customer mistrust thanks to poor personalization.
So, In this article, I …Read More
- September 25, 2019
Did you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.Read More
- September 18, 2019
- Conversion Rate Optimization
We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing.
However, we don’t do business with pixels on our screen. We do business with our audience. Real people.
They are just like you and me. They have their own emotions, desires, and quirks.
If you want to increase your conversion, you have to inspire them to take the action you want them to do.
For that, you need to peep into their minds and get their compliance.Read More
Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.
Infographic by- Conversion Rate Optimization Services By Invesp
To Publish …Read More
- August 5, 2019
Did you know that 99% of Customer Experience and Success leaders believe Customer Experience Management has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of companies expect to compete mostly or completely on the basis of Customer Experience in 2019. Check out our infographic on “The Importance of Customer Experience Management” for latest statistics and trends.
- June 8, 2019
Did you know that 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt?
Check out our infographic to know more about the importance of effective Sales follow-ups and latest sales follow-ups statistics and trends.Read More
- April 3, 2019
Did you know that nearly 67% of shoppers in the US have used Buy Online Pick Up In Store (BOPIS) in the past six months and 10% of all sales will be fulfilled by Click and Collect by 2025?
Check out our infographic “Buy Online Pick Up In Store” to know more about the evolution of BOPIS and latest buy online pick up in store statistics and trends.Read More
The Importance of Cross Selling and E-commerce Product Recommendations – Statistics and Trends [Infographic]
- March 13, 2019
Did you know shoppers that clicked a product recommendation were nearly 2x as likely to come back to the site and personalized product recommendations account for just 7% of visits but 26% of revenue?
Check out our infographic on “The importance of cross-selling and E-commerce product recommendations” for the latest e-commerce product recommendations statistics and trends.Read More
Connect with us
- JTBD and using it on Conversion Projects
- How much does it cost to hire a CRO firm?
- Road Map to Effective Personalization: When, how and what to do!
- 6 Usability Pitfalls that Developers Should Avoid
- Crunching UX Data for Actionable Insights
- Which Comes First? Content or Layout?
- 6 uncomfortable thoughts on AB testing | #CRO
- Influencer Marketing Fraud – Statistics and Trends [Infographic]
- Compliance gaining: What is it and how it can generate higher conversions?
- 15 Different AB Tests That Can Boost Your Lead Generation Conversions
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