All posts by Lisa Ross

  • The State Of Video Marketing – Statistics and Trends [Infographic]

    The State of Video Marketing - Statistics and Trends

    Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

    80% of online businesses are now using videos as a marketing tool up from 63% last year.

    By 2022, videos are estimated to account for 82% of the overall internet traffic.

    Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

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  • The State of Social Media Customer Support – Statistics and Trends [Infographic]

    Social Media Customer Support Statistics and Trends

    With more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to  engage with brands. Check out our infographic “The State of Social Media Customer Support” for latest social media customer support statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization Company

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  • The State of SaaS Pricing Strategy– Statistics and Trends

    The State of SaaS pricing Statistics and Trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

     

    Infographic by- Invesp Conversion Rate Optimization Company

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    Infographic by- Invesp Conversion Rate Optimization

    39% of SaaS companies take a value-based approach when deciding pricing

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  • Google Analytics: Recency and Frequency and MCF Reports

    Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

    As a marketer, you want to increase your conversion rate.

    But in order to do so, you must understand your audience better and track your conversion.  

    The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your

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  • The State of Fake Reviews – Statistics and Trends [Infographic]

    Fake reviews statistics and trends

    Did you know that 54% of consumers would not buy a product if they suspected it to have fake reviews whereas 95% of consumers suspect censorship or faked reviews when they don’t see bad scores. The number of fake reviews are growing with more and more businesses using fake reviews to promote their products or services or to negatively impact the rating of products and services of competitors. Check out our infographic “The State of Fake Reviews” for latest fake reviews statistics and trends.

     

    Infographic by- Invesp Conversion

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  • The State Of Supply Chain Management – Statistics and Trends [Infographic]

    Ecommerce supply chain managment

    Did you know that 79% of companies with high-performing supply chains achieve revenue growth greater than the average within their industries whereas business with optimized supply chains have 15% lower supply chain costs , less than 50% of inventory holdings and 3X faster cash to cash cycles. Check out our infographic “The State of E-commerce supply chain management”  for latest statistics and trends.

     

    Infographic by- Invesp Conversion Rate Optimization

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    Infographic by- Invesp Conversion Rate

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  • The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]

    Ecommerce subscription model statistics and trends

    Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.

     

    Infographic by- Invesp E-commerce Conversion Rate Optimization

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  • The Rise Of Direct To Consumer (D2C) Brands – Statistics and Trends

    The rise of Direct to consumer brands

    Did you know that over a third of consumers have reported that they bought directly from a manufacturer’s website in the last year and 78% of Direct to consumer (DTC) brands increased their marketing budget compared to 60% of traditional retailers ? Direct to consumer brands are growing at fast pace as it has become easier for brands to connect directly with their customers and more consumers prefer to buy directly from manufacturer website. Check out our infographic “The Rise Of Direct To Consumer (D2C) Brands ” for latest D2C brands and customers statistics and trends.

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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