All posts by Lisa Ross

  • The Best 9 Hotjar Alternatives of 2022 [In-Depth Comparison]

    A successful website is one that converts. However, converting potential customers is not an easy feat. 

    After all, you only have about a few seconds to make a first impression. Most visitors take merely seven seconds to decide whether they want to stay on your site or not. 

    That’s why analyzing how users interact with your site is a primary concern of marketers today. 

    As a result, heat map & user insights software are slowly becoming the next big thing for digital marketers. 

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  • Should You Run The Same Test Across All Devices?

    An Iphone, an android phone, a laptop for running separate A/B tests to make sure the variations are rendering properly

    Should you run the same test across all devices? 

    Or let me rephrase, should you be A/B testing on mobile or desktop separately, or not? 

    Well, the correct answer is of course that you should run separate tests on mobile and desktop. 

    That is a no-brainer…

    But when you answer that question, the way I did, you generate another smaller, tangential question such as: 

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  • The State of Visual Search – Statistics and Trends

    The State of Visual Search Statistics and Trends

    Did you know more than 36% of consumers have used visual search and over half say that visual information is more important than text when shopping online. As more and more internet users and online consumers are using visual search to find the information online,  check out our infographic “The State of Visual Search” for latest visual search usage statistics and trends.

    Infographic by- Invesp Landing Page Optimization

    To Publish this Image on your Blog or Website . Copy this code

    Infographic by- Invesp Conversion Rate Optimization

    36% of consumers have used visual search and over half say

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  • The State Of Video Marketing – Statistics and Trends [Infographic]

    an infographic banner talking about the state of video marketing, statistics and trends.

    Videos have become an effective tool for marketing with more than 90% of marketers now consider video marketing as an integral part of their marketing strategy.

    80% of online businesses are now using videos as a marketing tool up from 63% last year.

    By 2022, videos are estimated to account for 82% of the overall internet traffic.

    Our infographic “The State of Video Marketing” covers the latest video marketing statistics and trends and how videos help online shoppers in making purchasing decisions.

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  • The State of Social Media Customer Support – Statistics and Trends [Infographic]

    an infographic banner talking about the state of social media customer support, statistics and trends.

    With more and more businesses now using social media to connect with their customers, social media websites have become the most preferred platform for providing customer support. Social media websites now play an important role in developing the overall customer support strategy as more than 80% of consumers are now using social media to  engage with brands. Check out our infographic “The State of Social Media Customer Support” for latest social media customer support statistics and trends.

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image

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  • A Complete Guide to Creating Shopify Websites Heat Maps

    • July 13, 2020
    • UX
    a desktop screen showing heatmap results to a conversion optimization expert who’s trying to better understand user behavior.

    Heat maps.

    They have come a long way and have been used in different industries. 

    Being used in different industries is a clear sign that heat maps can be rewarding. You just have to know how to interpret raw data and turn it into insights. 

    If you have a Shopify store and need a conversion research tool that can help you understand your users better, guess what you can use? 

    Yes, you are right…heat maps. 

    As a website tracking tool, heat maps can help open the lid and let you see your visitors’ behavior on your website. 

    And once you

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  • The State of SaaS Pricing Strategy– Statistics and Trends

    an infographic on the state of saas pricing and recent trends

    Did you know that 98% of SaaS businesses earned positive results from making core changes to their pricing policy. Choosing the correct pricing strategy is very important for the success of SaaS business.  Check out our infographic “The State of SaaS pricing strategy” for latest SaaS pricing Statistics and trends

    Infographic by- Invesp Conversion Rate Optimization Company

    To Publish this Image on your Blog or Website . Copy this code

    <a href=”https://www.invespcro.com/blog/images/blog-images/saas-pricing.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/saas-pricing.jpg” alt=”The State of SaaS Pricing – Statistics and Trends” width=”580″></a></p>
    <p>Infographic by- <a href=”https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/”>Invesp

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  • Google Analytics: Recency and Frequency and MCF Reports

    an image of multiple speakers used to announce depicting announcing loyal and recent visitors to a website

    Quick questions: Do you know who your most loyal customers are? And do you have a crystal clear idea about how your conversions are taking place? 

    As a marketer, you want to increase your conversion rate.

    But in order to do so, you must understand your audience better and track your conversion.  

    The good news is you can accomplish both by looking at the Google Analytics dashboard. Google Analytics offers two reports: (1) Multi-channel function (MCF) and (2) Recency and Frequency. With these two you can see your whole conversion path,  interactions between channels, and the visiting behaviors of your

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