All posts by Lisa Ross

  • The State of Local Digital Ad Spending – Statistics and Trends

    The State of US local digital ad spending

    Did you know US local digital ad spending is estimated to grow from 60.7 billion U.S. dollars in 2017 to 71.3 billion in 2022. Check out our infographic “The State of Local Digital Ad Spending” for latest US local ad spending statistics and trends.



    Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

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    Infographic by- Invesp Landing page Design and Optimization

    40% of marketers plan on increasing their local digital spending in

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  • Why Welcome Emails Are Important – Statistics and Trends [Infographic]

    The importance of welcome emails

    Did you know Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns and the average open rate for welcome emails is a whopping 50% that makes them 86% more effective than standard newsletters, Check out our infographic to know why welcome emails are important for your marketing campaigns and latest Welcome email effectiveness statistics and trends.


    Infographic by- Invesp Conversion Rate and Landing Page Optimization Services

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  • Using Persuasive Web Design to Increase Conversion Rates

    There are more than a billion websites and more are spawning every day. The objective of the majority of these is to attract, engage, convert, and retain visitors. Sadly, most fail. The reason is simple – they don’t take design functionality and design aesthetics seriously. The Co-Founder and CMO of Imaginovation, Michael Georgiou says:

    “Users grant websites a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What’s more, about 75 percent of users will judge your brand credibility based on your website design.”

    Everyone knows how important making a first impression is. This is

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  • Websites X-Rayed Series: A Deep Dive Evaluation of 200 Top E-commerce Cart Pages

    Image Source: Nick Veasey

    Sometimes, CRO gets you in a rut and you simply need inspiration. And what best way to attain that inspiration than through actual implementations done on other sites? But where to look, who to look at, and how to get that information? Well, we’ve carried the brunt of the work for you! We conducted research on over 500 SAAS and e-commerce sites to come up with some great resources for you. These will be a series of very exciting articles reviewing various pages on the sites and drawing inspiration and information for you.


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  • The Importance of Referral Marketing – Statistics and Trends [Infographic]

    Referral Marketing Statistics and Trends

    Did you know that referral leads convert 30% better than leads generated from other marketing channels and have a 16% higher lifetime value?

    Customers referred by other customers have a 37% higher retention rate and are 4 times more likely to refer more customers to your brand.

    Check out our infographic “The importance of Referral Marketing” for the latest referral marketing statistics and trends.

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  • AB vs. Usability Testing: Friends or Foes?

    Both user testing and a/b testing are important techniques used during conversion optimization. They aren’t poles apart as far as their purpose is concerned. You can say that they are indeed two sides of the same coin.

    The ultimate purpose of user testing and a/b testing is to improve the overall on-site experience for users and to improve the conversion rates of websites. However, one must understand the 8 differences between the two and decide when to pick the right test based on its objective. So, let’s find out what is the purpose of each of these tests.

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  • The Impact of Seasonality: Conversion optimization During the Holidays

    Image Source: quantdare

    Seasonality is an ever-evolving trend.

    Even if you are not in a seasonal business – your customers are reacting to a particular season in predictable ways that you can leverage.

    According to BigCommerce, nearly 40% of online sales are generated in the last three months of the year – October, November, and December.

    What’s more:

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  • 3 Approaches to Harnessing Advanced Digital Insights With Data

    Gif source: Giphy

    The quality of insights that you can expect to glean from clickstream data is directly dependent upon the quality of meta-data that you can attach to visitor sessions taking place on your digital platforms.

    Visits, page views, bounce rates, cart abandonment etc. are all great metrics but their utility wanes when it comes to their ability to provide any actionable intelligence about advanced efficiency metrics (attribution, channel ROI etc.) and effectiveness metrics (think strategic business outcomes like market share, category growth etc.).

    Advanced metrics inevitably require combining data from various sources and businesses to make

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