All posts by Lisa Ross

  • How To Connect With Users Emotionally

    Let’s start with some customer loyalty stats

    65% of business comes from existing customers  Repeat customers spend 33% more.  The cost of getting new customers is five times higher than retaining old ones. 

    It’s a great thing to have your customers come back for more. 

    Unfortunately, gaining their loyalty isn’t easy.

    Nowadays, choices are overflowing, and customers are getting pickier.  77% of brands could disappear, and customers wouldn’t bat an eyelash.  One-third of millennials won’t hesitate to drop a brand like a hot potato if it doesn’t meet their expectations. 

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  • Augmented Reality in E-commerce – Statistics and Trends

    Augmented Reality in E-commerce

    Augmented Reality in E-commerce allows customers to preview products or experience services in their normal lives before buying. Using Augmented Reality, customers can preview products and be more likely to pick the right product the first time. Check out our infographic “Augmented Reality in E-commerce” to know how augmented reality is improving the experiences of online customers and how e-commerce businesses can increase their online business by implementing augmented reality on e-commerce websites.

     

    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish this Image on your Blog

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  • Road Map to Effective Personalization: When, how and what to do!

    Marketers have shifted their focus from the “one-size-fits-all” approach to being more personal. 

    Personalization, Especially online personalization, is a medium effort, high return game. According to Gartner, by 2020 companies with the right personalization strategy would see a 15% rise in their revenue. On top of that, 48% of customers expect special treatment from the brands they purchase from. 

    However, the right personalization requires solid planning and execution. Do it wrong and your customers would avoid you like the plague. In 2017, US brands lost $756 B because of customer mistrust thanks to poor personalization.  

    So, In this article, I

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  • Influencer Marketing Fraud – Statistics and Trends [Infographic]

    Influencer marketing fraud statistics and trends

    Did you know Fake influencer follower fraud to cost companies $1.3B in 2019. Influencer fraud occurs when fake influencers connect with brands and promise to work on a campaign with them. Check out our infographic to know more about the Influencer Marketing Fraud and latest influencer marketing fraud statistics and trends.

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  • Compliance gaining: What is it and how it can generate higher conversions?

    We, marketers, keep our eyes glued on analytics dashboard and crunch numbers all day long inside our heads, so we get a bit obsessed with numbers. And it’s a good thing. 

    However, we don’t do business with pixels on our screen. We do business with our audience. Real people. 

    They are just like you and me. They have their own emotions, desires, and quirks.

    If you want to increase your conversion, you have to inspire them to take the action you want them to do. 

    For that, you need to peep into their minds and get their compliance. 

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  • US Online Grocery Shopping – Statistics and Trends [Infographic]

    US online grocery shopping statistics and trends

    Did you know that Digital grocery sales in US are estimated to reach $59.5 billion by 2023 from $23.9 billion in 2018. 48% of US grocery shoppers currently purchase at least some of their groceries online and 59% intend to in 2019. 25% of US grocery shoppers plan to shop 40% or more of their grocery shopping online in 2019. Check out our Infographic “The State of US Online Grocery Shopping” for latest statistics and trends.

     

     

    Infographic by- Conversion Rate Optimization Services By Invesp

    To Publish

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  • The Importance of Customer Experience Management – Statistics and Trends [Infographic]

    Customer experience management statistics and trends

    Did you know that 99% of Customer Experience and Success leaders believe Customer Experience Management  has a positive impact on their business. Customer experience is estimated to overtake price and product as the key brand differentiator by 2020 whereas 86% of consumers are willing to pay more for a great customer experience and 89% of companies expect to compete mostly or completely on the basis of Customer Experience in 2019. Check out our infographic on “The Importance of Customer Experience Management” for latest statistics and trends.

     

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  • The Importance of Sale Follow Ups – Statistics and Trends

    Sales Followups Statistics and Trends

    Did you know that 60% of customers say no four times before saying yes whereas 48% of salespeople never even make a single follow up attempt?

    Check out our infographic to know more about the importance of effective Sales follow-ups and latest sales follow-ups statistics and trends.

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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