• Buy Online Pick Up In Store – Statistics and Trends

    Buy Online Pickup Instore Statistics and Trends

    Did you know that 57% of online shoppers surveyed said they had picked up an online order in a store in the last year. Avoiding shipping fees is the top reason why 73% of shoppers preferred buy online and In Store pickup, followed  by 32.2% for whom the store was nearby and convenient to pick up item and 30.4% who needed purchased item same day and couldn’t wait for delivery. Check out our infographic on “Buy Online Pick Up In Store” for latest statistics and trends.


    Buy Online Pick Up In Store

    Infographic by- Invespcro.com

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    Top Reasons for Buy Online and In Store Pick up

    To avoid shipping fees73.0%
    The store was Nearby and was convenient to pick it up32.2%
    Needed Purchased item same day and couldn’t wait for delivery30.4%
    Was going to store anyway and wanted to be sure that had my desired item in stock21.7%
    Retailer offered discount coupon for in store pickup7.0%


    Top Reasons for Consumers for not preferring Instore Pickup

    Prefer item getting shipped to home or office82.0%
    Didn’t have any stores near location19.0%
    Unable to find retailer with desired item in local store8.0%


    56% of consumers prefer to pickup up their purchase inside at the front of the store whereas 21% preferred curbside pickup

    80%  of consumers expected to be able to pick up their item in under 10 minutes from the time they enter the store, with 27% expecting it to be less than four minutes

    49% of respondents said they were likely to purchase an additional item some of the time when picking up their online order

    Top attributes according to consumer of a Good Pickup In Store Experience

    Quick In and Out Experience56%
    No Waiting Inline22%
    Ease of locating Pickup14%
    Dedicated Pickup Counter9%
    Designated Parking Spots5%


    US Shoppers who made another purchase while In-store for Pickup ( By Age)

    By Age%age


    stop CRO frustrations

    Shoppers who purchased additional items on Pickup

    Frequency of purchasing additional items on pickup%age
    Some of the time49%
    Most of the time9%


Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.”
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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