• Cross Border Shopping – Statistics and Trends

    By Khalid Saleh
    an infographic on cross border shopping statistics and trends

    Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around  54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross Border shopping for latest statistics and trends.

    Cross Border Shopping Statistics and Trends

    Infographic by- Invesp Landing Page Optimization Company

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    Estimated Global cross-border B2C Market (in Billions)

      Year Cross-Border B2C Market ( in USD Billion) Cross-Border Shoppers ( in Millions )
    2015 304 361
    2016 400 451
    2017 530 576
    2018 676 715
    2019 826 848
    2020 994 943

     

    54% of US digital shoppers reported making online purchases from foreign site in the past.

    35% of consumers currently shop on sites based outside of their home country up from 26% in 2014

    67% of global consumers who shop abroad are buying because prices are lower outside of their own country.

    Top 3 reasons US consumers are buying abroad

     Reason %age
    Cheaper prices 49%
    Ability to obtain brands that aren’t available in US 43%
    Unique or specialty products that aren’t found in US 35%

     

    Approximately two-thirds of global online retail shoppers in major global markets contribute at least 10% of their monthly online spending towards cross-border commerce.

    Consumers Considering the cross-border Purchases are primarily Concerned about the high shipping Costs (51%) and long delivery times (47%).

     

     

     

    FigPii Heatmaps

     

    Top products purchased by US Shoppers from abroad

      Product categories %age
    Clothing and Accessories 31%
    Books, Media and Video Games 22%
    Computer hardware or software 16%
    Toys 15%
    Beauty products 14%

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Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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    Conversion Optimization

    The Art and Science of Converting Prospects to Customers

    By Khalid Saleh and Ayat Shukairy

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