• Cross Border Shopping – Statistics and Trends

    Cross Border Shopping Statistics

    Cross-border shopping is growing and cross-border e-Commerce is estimated to reach $1 Trillion in 2020. Around  54% of US digital shoppers reported making online purchases from foreign site in the past. 67% of global consumers who shop abroad are buying because prices are lower outside of their own country. Check out our infographic on Cross Border shopping for latest statistics and trends.

    Cross Border Shopping Statistics and Trends

    Infographic by- Invesp Landing Page Optimization Company

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    Estimated Global cross-border B2C Market (in Billions)

      YearCross-Border B2C Market ( in USD Billion)Cross-Border Shoppers ( in Millions )
    2015304361
    2016400451
    2017530576
    2018676715
    2019826848
    2020994943

     

    54% of US digital shoppers reported making online purchases from foreign site in the past.

    35% of consumers currently shop on sites based outside of their home country up from 26% in 2014

    67% of global consumers who shop abroad are buying because prices are lower outside of their own country.

    Top 3 reasons US consumers are buying abroad

     Reason%age
    Cheaper prices49%
    Ability to obtain brands that aren’t available in US43%
    Unique or specialty products that aren’t found in US35%

     

    Approximately two-thirds of global online retail shoppers in major global markets contribute at least 10% of their monthly online spending towards cross-border commerce.

    Consumers Considering the cross-border Purchases are primarily Concerned about the high shipping Costs (51%) and long delivery times (47%).

     

     

     

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    Top products purchased by US Shoppers from abroad

      Product categories%age
    Clothing and Accessories31%
    Books, Media and Video Games22%
    Computer hardware or software16%
    Toys15%
    Beauty products14%

Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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