• The Importance of Data Driven Marketing – Statistics and Trends

    Did you know that Marketers that exceeded their revenue goals in were using personalization techniques 83% of the time whereas businesses that employ data-driven personalization delivered five to eight times the ROI on marketing spend. More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year  but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy. Check out our infographic to know more about the growing importance of data driven marketing and the objectives and challenges of data driven marketing.

    The importance of data driven marketing – Statistics and Trends

     

    Infographic by- Invesp Landing page Optimization Company

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    The most Important objectives of Data Driven Marketing

    Data Driven Marketing Objectives%age
    Basing more decisions on data analysis51%
    Acquiring more new customers45%
    Integrating data across platforms43%
    Enriching data quality and completeness37%
    Segmenting target markets34%
    Attributing sales revenue to marketing33%
    Aligning marketing and sales teams31%

     

    Over 40% of brands plan to expand their data-driven marketing budgets whereas 88% of marketers surveyed use data obtained by third parties to enhance their understanding of each customer

    Data Driven Marketing Strategies Companies Using to Improve Conversion Rates

    Strategy%age
    Customer journey analysis63%
    A/B testing60%
    Website personalization46%
    Segmentation55%
    Mutivariate testing46%
    Usability testing55%
    Cart abandonment analysis47%
    Copy optimization44%
    Abandonment email32%
    Online surveys/Customer feedback34%
    Expert usability reviews28%
    Competitor benchmarking21%

     

    64% of marketing executives “strongly agree” that data-driven marketing is crucial in the economy

    49% of marketers feel “significant pressure” to increase data’s role in their current strategy whereas  87% of marketers consider data their organization’s most underutilized asset

    54% of companies say their biggest challenge to data-driven marketing success is the lack of data quality and completeness

    More than three-quarters (77%) of respondents believe that they’ve had a somewhat or significant increase in access to useful data over the past year  but only 49% of respondents reported being somewhat or very effective at using data-informed insights to guide future strategy

    Biggest Challenges of Data Driven Marketing

    Challenges %age
    Insufficient technology44.6%
    Lack of internal experience34.8%
    Lack of first party data resources32.6%
    Difficulty in proving ROI of our data driven programs26.1%
    Poor data sharing protocols25.0%
    Lack of resources21.7%
    Lack of quality of third party data17.4%
    Competitive pressures15.2%
    Haven’t achieved success in testing12.0%

     

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

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Ayat Shukairy

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