When designing an interface or creating a website for the first time, most designers should, but unfortunately don’t always have two primary concerns.
First, to make the design useful for users; which means create an interface that it is easy and fun to use and doesn’t pose complications.
The second concern is, meeting the user’s expectations by creating an interface that adds something to their lives and makes it easier.
Throughout the internet age, there are several success stories of websites and apps dominating the marketplace in spite of the fierce competition.Read More
- December 5, 2017
- Conversion Rate Optimization
Everyone knows the power a fresh start has. It makes us feel confident, even overly capable of achieving whatever goal is in our sights. How many mediocre students do you know from high school who went on to get straight A’s through college? Probably more than you realize. A simple change of scenery and a clean slate is all many students need to discover they are capable of excelling.
A fresh start is a great feeling to have, and research confirms it has a powerful impact on our aspirations and behaviors. As a result, many psychologists, counselors, and goal-minded entrepreneurs …Read More
Data from U.S consumer monitors demonstrates a distinct spending peak in certain seasons. Even amidst the 2008-2009 recession, the average spending always went up around new year and Christmas season.
Optimizing your website for conversions around peak seasons will give you an additional boast and generate higher revenues.
There are few basics premises that you should keep in mind while creating campaigns during the holidays:Read More
When Invesp first launched, Khalid and I, wanted to develop our relevancy within our industry. A great way to do this was through speaking at industry events. You would establish authority and connect with like minds as a result. It was also a chance to further develop as professionals, learning from others and force us to continue seeking cutting edge concepts to put forth during our talks, and implement in our company.
At the time (2006 -2010), digital marketing conferences were still just gaining traction and popularity.Read More
- October 13, 2017
- Conversion Rate Optimization
Marketing projects can be complicated. Conversion optimization projects are even more intense. They require a very diverse set of skills and a lot of time and patience. It isn’t enough to just have an “eye” or know a few CRO best practices.
Those days are long gone.
That means you have to pull out all the stops on a CRO project. The investment early on is always quite large and should be done in a very organized way. Ultimately, during the first couple of months, it’s about uncovering. What most CROs struggle with is confining all that they …Read More
We did it. We have officially made it to the 12-year mark in our business. Yeah sure 12 years isn’t one of those milestones people talk about – it’s usually 10 or 15 years. But since we never did a 10-year anniversary post, we are doing it now.
12 years means a lot of challenges. And with every year we became more resilient overcoming issues that do many business in.
Throughout our many years, I can say this one thing applies to every business out there: there is no single strategy that can lead you to success. But hard work, …Read More
If you missed, we are conducting a Facebook live every Thursday at 12 pm EST.
Last week Ayat spoke about the SHIP method (Scrutinize, Hypothesize, Implement, Propagate). She honed in on the first letter in SHIP, Scrutinize. She summarized what it takes to build out your conversion roadmap so you have a plan for testing and moving forward.Read More
Khalid recently wrote a post on why most case studies suck. Well, it wasn’t actually that case studies that suck, but rather that the AB experiments conducted within these case studies are simply not valid. We also had an interesting discussion about in the Invesp linkedin and the Invesp facebook pages and tweeted about it as well.
The point of this long week debate came down to: process, process, process.
If you follow a sound CRO process and are careful about missteps when it comes to AB testing, you can achieve amazing results and have a successful program.
But for …Read More
- Usability 101: Designing for A Better User Experience
- How to Use the Fresh Start Effect for Better Conversion Marketing
- Does CRO negatively impact SEO: Rivalry or friendship?
- How Long Should You Run an A/B Test for?
- Why you should run A/A tests in your conversion optimization program
- Your conversion optimization plan for peak seasons (including the holidays)
- The death of the average CRO
- How Digital Influences In-store Shopping Behavior – Statistics and Trends
- Review of digital marketing & SEM conferences: reflecting on my experience
- 2017 US Holiday Shopping Statistics and Trends [Infographic]
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