All posts by Ayat Shukairy

  • The Wins and Pitfalls of Buy Online Pick up in Store (BOPIS)

    Technology and connectivity are rapidly changing. In an aggressively commoditized economy, businesses need to break out of commoditization to a more experience-based offering, if they want to succeed and outshine competitors. Many giants in the industry are recognizing this need, so they are trying to provide everlasting experiences for customers through omni-channel touchpoints. Online retailers have the challenge of turning the quite mundane experience of online shopping into a unique experience. Of course, on the website itself, distinguishing the experience from other online retailers is challenging enough. Most of the distinction happens at purchase, receipt of the product,

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  • A/B Testing Statistics Made Simple

    “Why do I need to learn about statistics in order to run an A/B testing?” You may be inclined to wonder, especially considering that the testing engine supplies you with data to make a judgement on the statistical significance of the test, correct? As a matter of fact, you have plenty of reasons to learn statistics. If you’re conducting A/B tests, you need to understand some basics about statistics to validate your tests and their results. Nobody wants to spend time, money and effort on something that will turn out useless at the end. To use A/B testing efficiently and effectively,

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  • How Decluttering and Highlighting Incentives Increased Conversions by 13.98% on Product Pages and 17.75% on Cart Page [Case Study]

    Incentives are powerful. Even if your website is riddled with elements causing fears, uncertainties and doubts (FUDs), we have found that offering great incentives counter FUDs and persuade visitors to convert. We are not promoting the idea of having a site riddled with FUDs causing elements, however, remember that every visitor loves a bargain. Incentives come in different shapes and forms. They could be as simple as a free shipping offer, or a special discount on limited items, to more complex, unique approaches such as scarcity and urgency. Scarcity incentives point customer to the limited number of items available, while

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  • 30 A/B Tests to Boost Your SaaS Conversion Rates

    What to test next in your SaaS website? Great question. Increasing the conversion rates of a SaaS (software as a service) provider is part science, part art. That means, you need to take a look at the numbers and data from visitors’ behavior, while also looking for unique insights and solutions to some of the problems you uncover with the data. To help you out with inspiration for future testing, we compiled real-life examples and case studies of successful and surprising A/B tests on SaaS websites. But, first, a fundamental rule of thumb for A/B testing your way to higher conversion

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  • 12 Lessons from Running 512 A/B Tests in One Year

    12 Lessons from Running 512 AB Tests in One Year By Invesp

    2016 was a bold year for Invesp. It was a year of amazing successes. But, also, of rough failures. I have always believed that you must be willing to embrace failure if you are looking to achieve big wins. While embracing failure applies to many things in life, it is  truer for anyone doing CRO. In 2016, we ran a total of 512 A/B tests through our various projects helping top online brands increase their website conversion rates. Most of our tests are medium to highly complex tests. Since we have been doing conversion optimization for over 11 years, we

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  • E-commerce Fraud And Chargebacks – Statistics And Trends

    The state of ecommerce chargeback

    Did you know that E-commerce industry suffered an estimated revenue loss of $6.7 billion due to chargebacks in 2016 out of which 71% ($4.8b) was due to friendly/chargeback fraud. Every dollar of fraud cost E-commerce merchants $2.40 in 2016, up from $2.23 in 2015. Check out our infographic on “E-commerce Fraud and Chargeback” for latest statistics and trends.   Infographic by- Invesp Landing Page Optimization Company To Publish this Image on your Blog or Website . Copy this code Infographic by- Invesp Conversion Rate and Landing Page Optimization Estimated average monthly value of Successful Fraud Transaction Year Estimated Value

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  • 15 Fatal Conversion Rate Optimization Mistakes You Could Be Doing Right Now

    Conversion rate optimization mistakes

    Has it ever occurred to you that are completely clueless about why your customers leave your website without converting? Many a times even top retailers face similar situations where they manage to drive in heavy traffic but end up with low conversion rates. Conversion Rate Optimization (CRO) has gained so much popularity and over a period of time it has become one of the most important factor in revenue generation.  Surprisingly, you’re doing good if your conversion rate is around 2% – 5%. This means, however, on average, over 80% of your site visitors come to your website without taking

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  • How to Create a Cart Abandonment Strategy That Wins Back Customers

    Shopping cart abandonment Strategy

    Did you know that over half of all online shopping carts are abandoned by potential customers before they make a purchase? That’s a tough number to digest, considering that, if the customers purchased those items, your sales would practically double. One of the biggest wastes of a potential sale is letting an abandoned-cart shopper go without even trying to get them back. Although it’s true that some customers may have just been “window shopping” to begin with, it won’t hurt you or your business to put in some effort to turn window-shoppers into customers. After all, what you do to

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