E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website

• Posted in Infographics

Did you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product videos can be trusted whereas 44% of consumers said they would purchase more products from an e-commerce website that feature product videos. In terms of adding products to cart, consumer who views a product video is up to 144% more likely to add that product to her cart than a consumer who watches no video. Check out our infographic to know the importance of having product videos on your  e-commerce website product pages and how e-commerce product videos can boost the conversion rate of your website.

Infographic by- Invesp Conversion Rate Optimization Company

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<a href=”https://www.invespcro.com/blog/images/blog-images/e-commerce-product-page-videos.jpg”><img src=”https://www.invespcro.com/blog/images/blog-images/e-commerce-product-page-videos.jpg” alt=”E-commerce product page videos – How product videos on ecommerce product pages can increase conversion rates ” width=”580″></a></p><br /> <p>Infographic by- <a href=”https://www.invespcro.com/”>Invesp Conversion Rate Optimization Company</a>

Videos enhance customer experience: Four times as many consumers (60%) would rather watch a product video than read product description.

74% of users who watched an explainer-video about a product subsequently bought it

44% of consumers say they would buy multiple products from an e-commerce website that features product videos

Product pages with videos see 37% more add-to-cart conversions than pages without videos.

52% of consumers say that watching product videos makes them more confident in online purchase decisions

Visitors who view product videos are 85% more likely to buy than visitors who do not

Ecommerce product pages with video convert up to 80% better than those without videos