• E-commerce Product Videos – How Videos on Product pages Can Increase Conversion Rate of E-commerce Website

    E-commerce product page videos

    Did you know that using e-commerce product videos on product pages can help you increase your online sales and boost the conversion rate of your e-commerce website? 73% of online consumers say they are more likely to buy a product after watching videos that explain how it works. 58% of consumers think companies with product videos can be trusted whereas 44% of consumers said they would purchase more products from an e-commerce website that feature product videos. In terms of adding products to cart, consumer who views a product video is up to 144% more likely to add that product to her cart than a consumer who watches no video. Check out our infographic to know the importance of having product videos on your  e-commerce website product pages and how e-commerce product videos can boost the conversion rate of your website.

     

    E-commerce product page videos - How product videos on ecommerce product pages can increase conversion rates

     

    Infographic by- Invesp Conversion Rate Optimization Company

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    Videos enhance customer experience: Four times as many consumers (60%) would rather watch a product video than read product description.

    74% of users who watched an explainer-video about a product subsequently bought it

    44% of consumers say they would buy multiple products from an e-commerce website that features product videos

    Product pages with videos see 37% more add-to-cart conversions than pages without videos.

    52% of consumers say that watching product videos makes them more confident in online purchase decisions

    Visitors who view product videos are 85% more likely to buy than visitors who do not

    Ecommerce product pages with video convert up to 80% better than those without videos

Ayat Shukairy

My name is Ayat Shukairy, and I’m a co-founder and CCO at Invesp. Here’s a little more about me: At the very beginning of my career, I worked on countless high-profile e-commerce projects, helping diverse organizations optimize website copy. I realized, that although the copy was great and was generating more foot traffic, many of the sites performed poorly because of usability and design issues.

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Ayat Shukairy

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