The Rise of E-commerce Subscription Model And Services – Statistics and Trends [Infographic]

Lisa Ross

Lisa Ross

Reading Time: 2 minutes

Did you know than more than half of online shoppers (54%) have subscribed to a e-commerce subscription box service whereas about 15% of online shoppers have subscribed to an e-commerce subscription service within the past year. The e-commerce subscription model is growing at high rate with more and more e-commerce companies now offering subscription based services to their consumers according to their requirements. Check out our infographic “The Rise of E-commerce Subscripton Model” for latest e-commerce subscription statistics and trends.

The Rise of E-commerce Subscription Model – Statistics and Trends

Infographic by- Invesp E-commerce Conversion Rate Optimization

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Over 50% of ecommerce service subscribers have more than one active subscription

Women account for 60% of subscriptions whereas Men are more likely than women to have three or more active subscriptions (42% versus 28%)

Nearly 20% of male subscribers and 7% of females claim to be subscribed to at least 6 ecommerce services

28% percent of those surveyed said that a personalized experience was the most important reason for continuing to subscribe followed by Convenience (24%) and Value for money (23%)

53% of all software revenue will be generated from a subscription model by 2022

69% of US households now subscribe to one or more video streaming subscription services

Percentage of Subscribers by Subscription Category

Subscription Service Category %age
Subscribe for Replenishment 32%
Subscribe for Curation 55%
Subscribe for Access Perks and Discounts 13%


Replenishment-based subscription services have a higher conversion rate (65%) than curation (52%) or access services (51%)

Top Subscription Box Services

Subscription Box Service %age
Dollar Shave Club 29%
Ipsy 21%
Blue Apron 17%
Barkbox 17%
HelloFresh 16%
Birch Box 14%
Sephora Play 14%
Others 27%


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Lisa Ross

Lisa Ross

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