• E-commerce Product Return Rate – Statistics and Trends [Infographic]

    an infographic on eCommerce product return rate, statistics and trends

    Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping. Check out our new infographic for latest E-commerce product return rate statistics and trends.

    E-commerce product return Statistics and Trends

    Infographic by- Invesp Conversion Rate Optimization Company

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    Top Reasons why consumers return products

     Reason %age
    Received wrong item 23%
    Product received looks different 22%
    Received damaged product 20%

    Around 49% of retailers offer free return shipping now whereas 67% of shoppers check the returns page before making a purchase. 62% of shoppers are more likely to shop online if they can return an item in-store. Whereas, 58% of consumers want a hassle-free “no questions asked” return policy, and 47% want an easy-to-print return label.

    27% of consumers would purchase an item online that costs more than $1,000 if offered free return shipping as compared to 10% who will purchase it otherwise.


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Khalid Saleh

Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.

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Khalid Saleh

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