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How to Create Effective E-commerce Product Pages [Infographic]
By Khalid Saleh+- Posted in Ecommerce
Creating effective E-commerce product pages is extremely important for better customer experience and high conversion rates. Check out our Infographic to find out How to Create Effective E-commerce Product Pages in 21 simple steps.
Infographic by- Invesp
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Did you know
- The average abandonment rate of shopping cart is 65.23%
- The average conversion rate of E-commerce store is only 2.13%
- The higher the average order value the lower the product page effectiveness rate is
- For website with AOV less than $50, the effectiveness rate is at 25%.
- For website with AOV above $2000, the effectiveness rate is at 4-5%
Most Important features that influence the Buyer’s Decision
Features %age Free Shipping 73% Free Returns 70% Special Sales and Discounts 62% Discount Coupons 56% Rewards and Loyalty Points 46% Time Limited Deals 43% Buy More, Save More 34% Free Gifts 31% 21 Steps to Effective e-commerce product pages
- High Quality Product Images
- Multiple view Images of Single Products
- Product Zoom Feature
- Consumer Reviews
- Create Killer product copy
- Offer product customization when possible
- Free Shipping
- Highlight Discounts
- Show Similar Products
- Product Demo Videos
- Social Media Buttons
- Email a Friend Button
- Live Chat Feature
- Have Clear Call to Action
- Maximize Trust Factor
- User-Friendly Navigation
- User Friendly Fonts
- Use Emotional Triggers
- Remove Unnecessary Elements
- Building customer confidence
- Product search function
Khalid Saleh
Khalid Saleh is CEO and co-founder of Invesp. He is the co-author of Amazon.com bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers." Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.
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5 thoughts on “How to Create Effective E-commerce Product Pages [Infographic]”
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Kick-ass infographic! Thanks a lot. Bookmarked.